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The latest comes in the form of a free wi-fi offering that is being used in the San Francisco area.
The idea of offering people free Wi-Fi in exchange for their physical coordinates began at Facebook as a one-off experiment, a project by two engineers during an all-nighter in May 2012. The growth of Facebook’s free internet offering underscores the extent to which the social network is trying to vacuum up more and more information about its members, including their physical movements, and how valuable such data has become in selling advertising. Once again, based on the hunger by marketers for more data and the money that is on the line this kind of offering should surprise no one. Intended for use in businesses like cafes, Facebook Wi-Fi asks users to “check in” at the business location using their Facebook account.


Since then, Facebook has gradually spread what it now calls “Facebook Wi-Fi” further and further beyond the company’s corporate walls, deploying the system to cafes in Palo Alto and San Francisco and even into a line of routers made by Cisco. The question is whether the users of this service will truly know that they are being tracked and watched by Facebook to an even greater degree than normal? Once they do, or once they click a small opt-out link, they are granted wireless internet access.
Hey, it’s a free market and it appears that the market will bear it for now, so why not? This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. As new channels and forms of online marketing emerge, what should content marketers focus on?


People love free things, especially wi-fi, and don’t worry much about what they might be sacrificing. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. If nothing else comes from the recent brouhaha over the government and the information it gathers on US citizens, it will be a greater understanding of the relative indifference of the Internt using public to these concerns. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.



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