The first experiment offered subjects a truffle for 15 cents (about half its actual cost) or a kiss for 1 cent. The next experiment reduced the price of each product by one cent – the truffle was offered at 14 cents, and the kiss was free.
To see if the appeal of the free kiss was based on convenience (not having any change, having to hunt around in a purse for coins, etc.), the experiment was repeated in a cafeteria food line where the cost of the chocolate could be easily added to the total purchase. If Ariely’s research is to be believed, pricing the cat food sample at a mere ten cents would almost certainly slash inappropriate sampling by people like me. Chris Anderson, author of The Long Tail and editor of WIRED magazine, will release a new book about FREE next year. Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives. We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics. This is an awesome 4P Marketing Mix diagram for business and marketing PowerPoint presentations.
You can download this free marketing PowerPoint presentation template including two unique slide designs with marketing mix diagrams. Alternatively you can use this free PPT template in business presentations including product development, product strategy and innovation.


PowerPoint® is registered trademark of Microsoft Corporation and this site do not have any relationship with Microsoft Corp. In this digital age there is a digital approach to marketing, which is known as eMarketing. Nearly three out of four subjects chose the truffle, which seems logical enough based on the relative value of the offers. Although the price differential remained the same, the behavior of the subjects changed dramatically: more than two thirds of the subjects chose the free chocolate kiss over the bargain-priced truffle. Even with the elimination of paying inconvenience, the free kiss was still the overwhelming choice. In addition, each program incorporates the skills and tools utilized by your top achievers. Inside this marketing PPT template you can find a diagram combining the four key concepts: price, placement, product and promotion.
You can purchase the business model pack for PowerPoint if you need a complete set of diagrams and charts for your business presentations. We are an independent website offering free presentation solutions and free PowerPoint backgrounds for presentations. Our templates can be used in personal and commercial presentations but attribution is required. While the kiss is an inexpensive and common treat, a Lindt truffle is a far more tasty confection that costs an order of magnitude more than the kiss.


He may well be right, though I think another explanation is that, to our hunter-gatherer brain, a free item represents the proverbial low-hanging fruit. The Amazon marketers investigated, thinking perhaps the French were rational enough not to be swayed into buying a second book.
If you are trying to encourage sampling of a product that appeals to a specific audience, for example, a very modest charge will throttle demand but will eliminate most samplers who have no use for the product.
You can make presentation on benefits of different advertisement techniques using free PPT template. If, millennia before money and commerce came into being, I had just gorged on fruit and had an adequate supply of food stored in my cave, I would be unlikely to go looking for more food.
Instead of zero shipping, the offer in France charged a mere one franc – about twenty cents. Focus on eMarketing and expand your customer reach through Team building PPT slides and free Keyboard PowerPoint theme. But, if I was walking back to my cave and found a perfect apple hanging over the path in easy reach, I’d no doubt be tempted to pluck it and figure out what to do with it later.



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