Below is a list of our favorite online marketing courses, most of which are free or very nearly free.
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses.
ALISON offers a large number of free online business courses and free virtual diplomas for learning junkies.
ALISON Diploma in E-Business: Details building a successful online marketing strategy and how to promote your business online. ALISON Social Media Marketing Diploma: A run down of social media marketing along with a look into email marketing, affiliate marketing, blogging, etc.
Udemy offers a huge selection (10,000+) of online courses on everything from parenting and cooking to app building and, of course, marketing! The internet marketing courses we’ve listed below are 100% free, but Udemy has other paid offerings as well if you feel like dishing out dough for more advanced, extensive courses. If you don’t mind spending some money, there are plenty of great paid online marketing classes available as well. There are some paid Udemy courses that come highly recommended that may be worth checking out if you’re not afraid to whip out the wallet. Social Media Marketing for Startups ($30): Learn the core basics of social media marketing. Internet Marketing Classroom ($127): While more expensive, this course is much more comprehensive than others, with 229 lectures and 45+ hours of material. Lynda is well known as one of the best online video learning resources for mastering everything from Adobe Photoshop to CAD software. Do you have any favorite free online marketing courses, classes, or resources you want to share? Or are you still unsure how to use Pinterest to effectively promote your products or company? You can promote your products, generate sales and leads and use it for other commercial purposes without any worries. But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business).
Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business. The first thing you need to do is create a board based on that holiday and label it with a board name, description and category. Write a good description to let readers know how they can use your product during this holiday. Rearrange your holiday-themed boards so that they’re at the top of your profile page during the appropriate season so they stand out (and don’t forget to add a good cover image). A good example of a holiday board is Christmas Gifts for Her, which can be found on Argos’ (a UK home and general goods retailer) Pinterest brand page.
On this board, you’ll find pins of products from their website for Christmas, along with detailed descriptions and labels, which all ultimately lead to a landing page to buy the item. Another creative way of using your Pinterest brand page is to promote your products using a theme. For example, if you choose the color theme, create several boards where you plan to pin products of different colors.
Once you have set up the boards correctly, start pinning products of that color onto that board and add a good description (make sure you mention the color here too).
This method is also good for search engine optimization (SEO), especially when you mention the keyword (color) in the board title, board description and pin description. A company that is promoting its products around a theme on Pinterest is Debenhams, a chain of stores in the UK. On their Pinterest page, they have several boards labeled with names of designers like John Rocha, Betty Jackson and Jenny Packham.
Once your products reach that list and are easily visible to your website visitors, they are likely to sell even better.
You can take advantage of this same idea on Pinterest too and list your most popular products. First, create a board with a title and description to tell readers this is where they can find your most popular products.


Make sure you write everything about the product—include the price, whether the product is a limited edition and add a call to action asking users to check out the product or buy it.
Top 40 Best Sellers is a board on Gourmet Display’s Pinterest brand page, where they pin 40 of their best-selling products for food and beverage displays.
The board has a good name and a well-written description, which instantly tell you what the board contains.
Then add a short description about the content on the landing page along with an attractive image that is also the cover image of your file. This will increase your landing page traffic and will help generate more leads, which can be used to increase website and blog traffic and drive sales later.
An example is the Free Marketing Resources board on Team MarketingProfs’ brand page, where you will find pins of their free marketing resources. This is a great way to generate leads from potential customers who can be marketed to later. The ultimate goal of your campaign is to generate leads and sales for your services and products. On Facebook and Twitter or other social networks where you share posts every day, you might be able to promote your products more than once daily. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Here are some of our FREE direct mail, planning, business and branding resources to help you better understand and strategize your marketing efforts in order to successfully accomplish your goals and vision. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. Our new PPC University is an awesome one-stop shop for learning all the ins and outs of PPC.
This collection of online marketing guides from Constant Contact will help you master social media marketing in no time.
This 20-installment email marketing course from CopyBlogger will give you the low down on content marketing, copywriting, SEO, and keyword research, and more! Enjoy these 18 free marketing classes and reading materials from HubSpot to help you master inbound marketing.
While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Deals with globalization and how it necessitates writing for a worldwide market, rather than simply a company’s native tongue. Learn how to use media to promote your brand voice and how to tailor your message to various markets. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. There are a ton of offerings forentrepreneurship and through the Sloan School of Management.
Created by the Moz team, these 7 video lectures offer SEO expertise for beginners and experts alike.
While seemingly a bit hokey, the 4.5 stars and 25,000+ enrolled students prove that there’s plenty of solid info in this course to make it worth your while. This free 5 star course will walk you through how to set up your first Google Adwords campaign. A solid, recommended guide for those looking to learn about content marketing for B2B lead generation. Paid classes tend to be more comprehensive, making them a good choice if you’re serious about becoming a marketing master. Try some of these Udemy discount codes – they can offer some serious deep discounts that may make paying for these classes a bit more palatable. While Lynda is most famous for their abundant software video tutorials, they also offer courses for online marketing, AdWords, Facebook, and more.
You can listen to podcasts while riding your bike to work, eating your lunch, or, if you’re discreet enough, during your staff meeting (although we don’t advocate trying it). A weekly discussion of the latest happenings in marketing with John Wall and Christopher Penn. Hosted by Dean Jackson and Joe Polish, this podcast discusses all things marketing, from lead gen to emails.


This podcast, hosted by John Jantsch, provides listeners with expert interviews and a variety of marketing techniques and strategies.
While the episodes won’t always relate to marketing, there’s often a larger lesson that businesses can take away from this popular podcast. This could be Christmas, Halloween, Thanksgiving, Hanukkah, Mother’s Day or any other day that is of significance to your audience. You could also upload the images directly to Pinterest, but in this case make sure the image leads to a landing page on your website where people can make a purchase.
This could be a theme around colors, designs, materials, ingredients, locations or anything else that’s interesting and can be categorized. Label them accordingly, with different color names and arrange them side by side, so users know that the boards collectively form a theme. This is a creative way to market your business, as people can easily find products of their favorite color.
Fans can visit that board to check out the creations of that designer instead of visiting the website and browsing through hundreds of clothing items and accessories. Just make sure you choose a title under which you can group many of your products together. When they know that a product is selling well and everyone else is buying it, they want to get a hold of it before they miss out. The pins have both an attractive image and a good description and they lead to a page where the product can be purchased. First, create some quality content (such as ebooks, white papers, reports, case studies, etc.) that is gated with an opt-in form on a landing page. Here, instead of directly marketing their services, MarketingProfs asks its followers to download their marketing materials for free. It’s a lot easier than trying to get them to buy your products or use your services right away. In fact, it would be nice to start generating sales as soon as you set up your brand page, but on Pinterest you want to take your time doing this. But on Pinterest, the best way to promote items is to create a dedicated board where you pin the products you want to sell.
With easy-to-browse lessons for beginners and advanced PPC users, there’s something for everyone at the grand old PPC University. Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, AdWords, social networks, video networks, mobile strategy, and more.
Featuring quick, easy-to-read guides, social media novices can browse this extensive knowledge base at their leisure. Best of all, it’s dished out to you via email so you won’t get bogged down with too much educational info sent all at once. Even if you don’t see anything you like, check back every now and then – new classes are always being added. Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action, and more! Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs. Ask around your workplace – you might be able to access Lynda for free if your company already has a membership.
This is one of the reasons why there’s the Amazon bestseller list and the option to look at the most popular products on online stores. Write a brief description about it with a call to action that asks people to visit your website to sign up.
They offer free social media marketing courses for Facebook, LinkedIn, YouTube, Instagram, Twitter, and Google+ (perfect if you’re in a creative industry like craft marketing!). Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.



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