Mobile Marketing Nederland is een full service mobile marketing bureau, dat zich richt op het ondersteunen van bedrijven met het ontwikkelen en realiseren van de mobile marketing strategie. Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012.
Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December. Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent).
Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES.
London agency skills and experience without the high overheads - offering our clients better value for money. If your business requirement is delivering not only increased traffic to your site but also the right type of traffic, then we can create an efficient and effective plan based on your needs and budget. Whether you need to build a new website, an Ecommerce function or need expert advice on how to make your website more effective and profitable we can help. We are able to take your brand further and help with all aspects of getting your company the best possible exposure on the internet. In order to make your web content visible to the rapidly growing Chinese market, you need to optimize your website for Baidu, the country’s leading search engine. The good news is that all of the SEO best practices that you are already following for Google are a good starting point for Baidu. A global provider of software engineering and application services, Dextrys is a world-class team of web, mobile, software testing and cloud services professionals.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research.
The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan.


That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.
Baidu tends to be one step behind Google’s advances in their crawler algorithm updates.
Including the best key words in your content is just as critical for Baidu SEO as for Google. Though not the most heavily weighted factor, Baidu crawlers prefer websites that are hosted in China, and preferably the ones that have .cn domain name. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices.
For instance, meta keywords can still boost your ratings in Baidu and Baidu does not weigh the quality of inbound links like Google does.
Be sure to look up both all-Chinese and combination Chinese-English keywords to determine the best keywords to use for improving search results for your pages. Amazon Web Service’s recent announcement that they are opening a China data center could make transition to China-based servers easier for Western companies. WeChat includes a number of powerful extensions, such as the “Official Account”, which can be used as a marketing tool, and a payment service that allows purchase directly through WeChat. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. Be warned, though, that over time, Baidu’s algorithms will probably reduce the value of those techniques. Most people in mainland China use simplified Chinese characters (???) in their writing and in their searches.
Since the lines between web and mobile are being increasingly blurred, using WeChat can become a great way to do digital marketing and mobile commerce. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. Frequently, though, Chinese people will use an English word rather than it’s Chinese translation. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.


Specialized business terms are most likely to remain as English or a mix of English and Chinese.
Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network.
There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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