International trade provides so much more growth opportunities for small to medium size businesses as well as large enterprises.
On the other hand the global market is fast-moving and dynamic, so your marketing communication needs to reflect this. This booklet provides an introduction to the International Trade and explains pitfalls to avoid. IMG Worldwide Inc recently reached a deal to manage the Chinese Football Association Super League.
In my opinion, IMG sees the much greater reward to this venture compared to the risk involved. With the recent hard times facing consumers across the European region, McDonald’s has decided to rethink its strategy due to these external influences, and is beginning to offer discounted deals to increase spending into these markets. This article made me think more critically of the impact of McDonald’s long-term future. Yes, McDonald’s will always be viewed as low-cost, low quality as long as they implement the strategy that has allowed them to gain so much success. I was recently reading up on Wal-Mart and came across an interesting article on their strategic plans for the Japanese market. Though, given this information, a great deal has changed since Wal-Mart entered Japan ten years ago. Prior to the economic crisis, these consumers may have spent more money to acquire items that made them feel as though they belong within their culture. Second, this article demonstrates the importance of constantly evaluating your strategy because new opportunities do arise and markets are always changing. Possibly, these circumstances causing Japanese consumers to shop at Wal-Mart, might actually open their eyes to see that low-price does not always mean low quality. With the 64th Primetime Emmy Awards being held last night, I felt that it was almost necessary to assess the global strategy of production companies, utilizing successful television sit-coms in multiple countries. This strategy of pumping out locally produced versions of popular U.S shows is not just happening in Israel, but many of the emerging markets around the world. This same technique has been used with many shows, such as the Arabic Everybody Loves Raymond and the Chinese version of Glee. With the Western market becoming matured, and ad revenues increasing in developing countries, global markets have become a major interest of U.S. It truly is amazing how globally connected the world has become even based on consumer taste for television entertainment. With our world becoming more and more globally connected, we must realize that there are profits to be made if you spend the time to understand your market and customize your product correctly. BlackBerry has found a great deal of success in these countries due to its cheap prices and the dependability of BBM.
With the world economy quickly changing, and new world powers emerging, BlackBerry could sustain profitability if they can continue to provide these countries the cell phone services that they most desire. However, many times there is a big conflict between the people we want to buy our brand and the people who actually buy it.


With the declining fertility and improved health and longevity, the population aging has become the biggest demographic trend globally. By 2050, Europe will increase its elderly population from 40 million to 219 million, China will experience a growth of 30% from 109 million to 350 million and India will increase the number of elderly from 62 million to 240 million. While number of youth decreases across the planet and the number of older people increases, does it not make more sense to take advantage of the “older” brand image instead of investing resources and money to desperately rejuvenate the image? In January 2011, +55-year-olds represented 7% of the global Facebook users, however the amount of 45-54-year-old users reached 12% and the percentage of 35-44-year-old users increased to 18%. Meanwhile, the older generation is also getting more comfortable with blogging: 11% of the over 30-year-old adults blogged in 2010, compared with 7% in 2007. Older generation wants to remain cool, but also see people and situations they can relate to – people little younger they are, well aging and sophisticated, such as Meryl Streep and George Clooney. In advertising we are so youth focused, that we often forget that the hopes and dreams are different in each age group.
To stay always ahead of the competition targeting older generation, it might be a good idea to remember that in the end young people are early adopters of the new technologies and communication channels and “old” people are slow to follow. I am Pauliina Jamsa, a 32-year-old multi-lingual Finnish Digital & Mobile marketing expert with International business background - I have lived in many countries and speak 7 languages. As companies with innovative and protected products look to Europe as a key market for growth, understanding European market nuances and tailoring a multichannel strategy to fit those markets will be essential for success.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Business Options: 1 Account Starters’ Business Package 3 Accounts Entrepreneurs’ Business Package 7 Accounts International Builders’ PackageAlliance in Motion Global, Inc. Liven Alkaline Coffee – The World’s First Alkaline Coffee-Ceuticals wit lots of health benefits coming from 16,000 phytonutrients from 131 natural ingredients!
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Alliance in Motion Global (Aim Global) is the exclusive distributor of some of the amazing products by Nature’s Way, the no.
And it is much easier to work with a  company who understands international trade and have attack record in helping businesses to achieve their global dreams. Our society adores youth, we want the young generation to buzz about us, brands and campaigns winning awards are aimed to youth.
Too many times the marketing and communication target is 20-30 years younger than the loyal consumers forming the grand majority of the database. What if the sales are declining, not because our brand is getting older and new generation does not buy it, but because we are ignoring the older generation who does?
In 2009 the global population of +60-year-old people reached 680 million, 11% of the world’s population.
Japan, with the largest percentage of +60 people, will increase the current amount from 27% to 44%.


Older people are more loyal to the brand than the new multitasking and impatient generation.
What comes to Twitter, +55-year-olds represented 9% of the global Twitter users, while 45-54-year-olds reached 17% and 35-44-year-olds 27%. Also, during the last two years blogging by the 34-45 year-old Internet users has increased 6%  (up to 16%), 46-55-year-old bloggers saw an increase of 5%  (up to 11%), and even 65-73-year-olds blogged 2% more (up to 8%). What comes to the situations, if you know that 90% of the people in your cruise are +55, do not show images of young people and babies in your advertising – it pushes older generation away. They change as people get older, handling more relationships, family experiences, health, happy memories and personal fulfilment.
It means that you can observe youth-focused brands while they try to exploit new trends and conquer new channels by trial and error, and once they become “hot” in your target age group you are well prepared to be “trendy”. Based in London, I am currently working as Digital Marketing Manager for Microsoft Dynamics.
Royalty Global Ambassador YOU Global Ambassador 1st Generation 2% of Group Sales Global Ambassador 2nd Generation 2% of Group Sales Global Ambassador 3rd Generation 2% of Group Sales Global Ambassador 2% of Group Sales 4th Generation Global Ambassador 5th Generation 2% of Group SalesAlliance in Motion Global, Inc. It contains 16,000 phytonutrients that acts as a very powerful antioxidant and anti-aging supplement.
Ford experienced this problem in Spain with its upcoming launch of the new, young, trendy Ford Fiesta.
Older generation compares prices, goes to consumer forums and listens what people have to say in social media. It is the First Mega-Nutritionals with ingredients working in synergy to product maximum health benefits for the body.
If you success creating an emotional bond with older users, they do not hesitate to promote your brand to their friends and other users across the social media. The booming trendy community changed slowly the image of Ford Fiesta and made the marketing message more believable in 2008. Later he developed himself by participating in many courses, seminars, workshops and conferences. Arabica coffee beans are selected as specialty coffee because of its unique, delicate flavor and aroma.
TV show can be aired in another country and be profitable, however this technique assures that these shows are customized just enough to appeal to their local audience.
He carried out different job responsibilities within PIC, namely; Legal Assistant, Legal and Tender Manager, Dy.
Managing Director for Planning and Marketing, He was also appointed as a Managing Director of Gulf Petrochemical Industries Co.



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