Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nine digital media companies have joined forces to create the Global Online Video Association, the first-ever org designed to represent and promote the growing digital content industry.
Sri Lanka Tourism sponsoring the unique Pimp my Tuk Tuk 2015 event in Sri Lanka, attracted 43 top financial professionals from Singapore. The 10-day challenge tour of the country was held in partnership with the Foundation of Goodness founded by top philanthropist Kushil Gunesekera who is also the Manager for cricketing great Muttiah Muralitharan.
The adventure market is estimated to be valued at $236 million globally, which can ideally pursued by Sri Lanka but Athukorala believes that the real benefit to the country will be of the 43 finance professionals taking part in the Sri Lanka Tourism online video competition. The Sri Lanka Tourism Promotion Bureau in a communique stated that the latest traveller psychology gives insight that as high as 77% use digital media in their decision making process with the strongest influences being guest reviews, comments on websites, social media platforms like YouTube and online travel brochures.
It is only at the sixth place that traditional media like TV and magazines comes into play as an influencer which explains the importance of online presence in the game of destination marketing which the Pimp my Tuk Tuk challenge event can address. Court vacation always permits that little bit of extra time to pen something down and the occasion arose when former Dep. Puck, in the Shakespearean comedy Midsummer Night’s Dream, thought that we mortals are fools. Improving engagement metrics will drive Facebook revenue growth as well as Facebook revenue per user, leading to continued growth in Facebook earnings. Facebook (FB) is back in the news, following a couple of acquisitions to begin the new year. The online video ad spend is expected to grow 17% annually over the next two years to reach $11.4 billion by 2016.
A recent report from the Pew research center showed that user growth could be slowing as Facebook’s user share of online adults remained flat from 2013 to 2014, at 71% of online adults. However, this isn't surprising as the company has reached a huge scale in terms of number of users, which is significantly higher than any of its competitors. The percentage of users using the Facebook platform saw a 7 percentage point improvement from 2013 to 2014, which were the most significant gains amongst any of the social networks. The results of the Pew research are reflected in the financials of Facebook as the company has started to see acceleration in average revenue per user (ARPU) in the last two years even as user growth has been steadily on a decline. As per our Facebook stock analysis, the stock currently trades at extremely high last twelve months (LTM) valuation multiples.
Facebook valuations, though pricey are significantly lower than year ago levels and have been helped by significant growth in revenue and earnings through the first three quarters of 2014. The growth in Facebook earnings could outgrow its valuations and lead to significant upside in Facebook stock price even in case of contraction in the valuation multiples.
Facebook recently acquired two start-ups with one of them clearly focused on the video ad markets. Given some preliminary data points on app installs, foreign exchange, and expense guidance -- Facebook will top consensus estimates. Neither Amigobulls, nor any members of its staff hold positions in any of the stocks discussed in this post. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. Neither Amigobulls nor any of the data providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research.
The study, from IHS and Vidiro, also indicate that and video ad revenues will jump to $13.8bn in 2015.
Advertising is the principal mechanism of monetizing online video, generating more revenues than subscription or transactions, according to the IHS and Vidiro white paper. IHS forecasts that by 2017, online video advertising revenues will reach $19 billion, with TV advertising budgets beginning to see cannibalization by digital in some markets. Facebook has one of the strongest video strategies both in terms of content and monetization, according to the IHS white paper. The database stores all data relating to views, subscribers and audience engagement for these 1.5 million channels containing 122 million videos and is updated daily and hourly for the top performing segments, providing a MCN ‘fingerprint’. Such a statistic demonstrates a high level of engagement amongst Stylehaul fans, but it also points towards differences in how fans consume beauty versus music videos. During the dotcom boom I launched a company called Infofill whose goal it was to help companies who needed content for their Web sites. As the bubble burst, the idea morphed into over 120 sponsored news-powered channels and communities which are a major factor in the success of TMC and TMCnet.
Interestingly I turned the dotcom idea inside out to make it work and now, many companies have chosen to partner with TMC for a number of reasons such as having access to content producers, designers, SEO experts, analytics professionals and more importantly, many of our customers want to leverage the proprietary content management system we have built to optimize content dissemination to the most interested audience possible.


I had a moment of deja vu as I read an article from Steve Vonder Haar, Research Director and Founder, Interactive Media Strategies. By the way, an industry site could potentially have its own channels and Global Online Communities -- meaning for example someone could sponsor a mobile video channel or perhaps a video production or streaming community.
It goes without saying that virtually all Web sites will leverage video to communicate with customers and the growth rates of video will continue to boggle the mind. In our research at Interactive Media Strategies, we have developed a fundamental belief that video will evolve into a type of data that can be integrated into every software application you use and every Web site you visit.
And this means more than just using YouTube (News - Alert) to tap into a late-night comedy skit or home family video blooper. Just as sites disseminate the written word via blogs, audio via podcasts and PowerPoints via webcasts, the next step is video. Rest assured however that as the world gets more complicated the difference between winners and losers in many markets will be levels of marketing prowess coupled with effective online communications. In order to assist forward-thinking companies, TMC and Interactive Media Strategies are devoting our resources to produce serious and important content in the business video space so you may start reading and watching now to keep up.
It took ten years for the market to catch up to where I hoped it would be someday and I am thankful for your loyalty to TMC and our partners over the decades - always following us via print publications, live events and now online communities and industry sites. 3 Examples Of Video Storytelling At Its Best – If you’re going to make a video, how do you ensure that it will engage viewers? I ventured carefully into video in 2011 and found that after hearing your voice (and cringing) a few times, it then became normal. Video CVs are a great way to give a snippet of your personality to a potential employer and highlight your strengths. Aww thankyou Sian that are such kind words … indeed discounts always lure people to buy! The Hollywood Sign is a trademark and intellectual property of Hollywood Chamber of Commerce. The video will be uploaded to social media platform and help covert online searches on Sri Lanka effectively into visits into the country by tourists.
The team donated $ 120,000 to the Foundation of Goodness for empowerment of rural kids in Seenigama. Tourism receipts crossing $ 2 billion to date incidentally is almost the full year revenue from tea exports to Sri Lanka. The social media giant acquired voice recognition company wit.ai and also acquired video compression service QuickFire. The company’s interest in this space is understandable, given the huge growth expected in the market which will only add to Facebook ad revenue.
Given the huge user base and also the popularity of the social network among internet users, incremental growth in this metric will continue to be tougher. According to the report, 70% of total users now use the platform daily, with 45% of the users using it several times in a day. The growth in ARPU will drive Facebook earnings growth as well as Facebook revenue growth even as user growth continues to slow.
The focus on the video ad space could help improve Facebook revenue per user, which will be the key driver of Facebook revenue and earnings as the user growth continues to slow.
I anticipate healthy sales growth due to new ad products and ramping monetization of Instagram. Expectations by the sell side were lowered going into Q1'16 earnings, which reduces the likelihood of a miss. But given the backdrop of conflicting data points on user engagement, the event was unable to lift the stock price.
The roadmap includes Artificial Intelligence (AI), Augmented and Virtual Reality (AR and VR), and global Internet access. As online content consumption grows, content production is also increasingly moving online. Paired with data and measurement standards, programmatic advertising is improving effectiveness and efficiency of the transactional process, as well as measurement, attribution and optimization.
It is working closely with premium publishers to distribute content and is expanding its video ad solutions to provide strong format and targeting capabilities. Using the wealth of data available from YouTube, the Vidiro MCN ‘fingerprint’ offers a more comprehensive and comparable way to measure the audience share of an MCN across the whole YouTube universe. Due to the music playlisting feature on YouTube, users rely on auto-play and are less inclined to click and subscribe on individual music channels. As I envisioned it, every company needed to become a media company and as such needed articles, audio and eventually TV studios. The modes of communications continue to mount and as they do companies have to figure out what blend of technologies is ideal in their case.


So here’s a selection of tips and tricks for using online video to extend your reach, build your brand, increase your client base and grow a network of long-term loyal customers. You can see events as if you were there and view people, products and places without actually being there. But for the rest of us who have been watching and listening to ourselves for a while now, we have the head start (I say that flippantly).
Such a great time to invest & dig into your life story today which was really adorable. I am a keen subscriber of coupon sites like dealpursue and couponmummy and i ended up saving alot every month !
Collective Digital Studio SVP Strategy and Sales Paul Kontonis will serve as executive director of GOVA. Founder Gunesekera stated that Ian Botham earlier walked from south to north again for a similar project. This is the importance of the tourism industry to the country, which is targeting $3 billion for 2015,” said Dr.
Apart from the acquisitions, new data on growth and engagement from Pew research is out, indicating user engagement is on the rise.
In a world where video advertising is accounting for more and more online advertising dollars, the QuickFire acquisition could help Facebook create its own video hosting platform.
Given the tougher comps on user growth, engagement metrics will drive monetization and by extension, Facebook's revenue growth as well. Earnings growth could outgrow current valuations, leading to Facebook stock price gains even if valuation multiples see further contraction from current levels. I have revised my estimate on earnings even higher, but lower my price target to reflect risks in the market capitalization. Furthermore, some of the technologies demonstrated isn't going to be monetized by Facebook. But these are short-term headwinds and long-term investors should use the weakness as a buying opportunity. Technology companies, who traditionally focused on improving ad formats to increase their revenues, are now investing heavily in content to compete for TV ad budgets. We built an industry site in fact which disseminates information via articles and unsurprisingly videos. Rather, think more about a "huge" that implies a pervasive presence over time for video in every digital venue you can imagine.
Her specialist skills include directing, filming, editing, writing, interviewing and keynote speaking.
It really is the last frontier of socially connecting with customers and followers, and business owners will be racing to join Toastmasters in an effort to rid themselves of on-screen nerves. Top of mind for member digital companies is drawing more advertisers to the nontraditional space to make digital ad sales more profitable, given that GOVA member companies rep 10 billion monthly video views online. We think Facebook earnings will continue to grow as more of Facebook revenue drips down to the bottom line, driven by growth in user monetization and higher Facebook revenue per user. While the terms of the two deals are being kept under cover, the QuickFire acquisition is aimed at increasing online video advertising share for Facebook. It's no wonder most marketing departments have surgically implanted ball bearings into their necks so their heads can rotate freely.
We built an industry site in fact which disseminates information via articles and unsurprisingly videos.\n\nThis is how the Business Video Industry Site looks on TMCnet\n\n \n\nBy the way, an industry site could potentially have its own channels and Global Online Communities -- meaning for example someone could sponsor a mobile video channel or perhaps a video production or streaming community.
In its first year GOVA will focus on building awareness with and relationships between advertisers, consumers, and content partners like YouTube, Amazon and Microsoft. Neither Amigobulls, nor the author have any business relationship with any of the companies covered in this post. Rather, think more about a \"huge\" that implies a pervasive presence over time for video in every digital venue you can imagine. Rather, video adoption heralds a new age of digital development that is serious business.\nJust as sites disseminate the written word via blogs, audio via podcasts and PowerPoints via webcasts, the next step is video. The modes of communications continue to mount and as they do companies have to figure out what blend of technologies is ideal in their case.\nRest assured however that as the world gets more complicated the difference between winners and losers in many markets will be levels of marketing prowess coupled with effective online communications.



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