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SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together? In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums.
Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts. The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information. Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients. Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers.
Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it! Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet.
YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis. To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users.
Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies.
The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do.
If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets.
The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge.
There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Have you ever stopped to ask yourself, why would anyone to hire me or learn about marketing from me?
Some customers need to see more than results – they want to see that you have had a formal education and training in your area of expertise.
Being labeled as certified can help you get customers, sell products, and even get a new job. So how do you get certified in marketing without spending four years in college or racking up a $50k in student loans? The following are the best marketing certification programs you can gain to boost your credibility and reputation. Once you have applied for this program, you will have 90 days to study the materials and pass the exam. Your certification lasts for three years, during which you must acquire 40 additional hours of continued education in online marketing from online coursework, instructor-led classes, conferences, seminars, and research. Once you are certified, you will receive an official badge, placement in the Bing Ads Pro directory, and a certificate. Content Marketing Institute offers online training and certification for content marketers.
The Copyblogger Certified Content Marketer program is a part of the Copyblogger Authority membership. Once you have completed the training course, you become certified by submitting samples of your content.
You also get the chance to be listed in the Certified Content Marketer directory on the Copyblogger website and become eligible for master-level training on an invitation only basis.
The DigitalMarketer Certified Content Marketing Specialist program is available to everyone. DigitalMarketer also plans to offer seven additional certification programs for conversion optimization, customer acquisition, email marketing, funnel creation, social media, user experience, and video marketing.
The specific topic certifications cover conversion optimization, internet marketing, mobile marketing, PPC, SEO, social media, and web analytics. You will have either 18 months or 90 days (depending on the certification you choose) to study the training material and take the certification exam. While Google recommends that you have hands-on experience using Google AdWords, it is not required. While Google recommends that you have hands-on experience using Google Analytics, it is not required. HootSuite offers a certification program for their product for social media managers and strategists. In addition to their platform certification, HootSuite partners with Newhouse School at Syracuse University to offer an Advanced Social Media Strategy Certificate.
This certification is great for any online marketer as inbound marketing covers how to attract visitors, convert leads, close customers and delight customers into promoters.
HubSpot customers can get the HubSpot Certification and Contextual Marketing Certification. While you won’t be a Harvard alumni, you will have received a great certificate from a respected name in education.
If you want to develop your skills in coding for the web, W3Schools offer several certifications that can help.
You can register and study for as long as you like, then take the exam up to two times per language. Once you pass an exam, you will be W3Schools Certified in the language you chose as well as receive a badge and certificate. Many of the above-mentioned programs allow you to get your certification after studying their training and taking an online exam. If you can take the exam more than once without any consequences, consider the first run a practice run. Use ScreenFlow (or another screen recording program) to record your screen for later reference in case you don’t pass the first time. If you are allowed to go back to previous answers, go through the exam and answer everything you know off the top of your head as quickly as possible and return to other questions.
If there is no proctoring involved, keep text-based training materials (articles, slides, and transcripts) open in another browser or download and open on your computer. If you don’t pass the first time, go through your recording and find the correct answers, or study them. If you follow these steps, you should be able to pass most of your certification exams, if not all of them, in one to two tries and get your certifications. Display certifications on your information product or consulting services landing pages so people know they would be learning from or working with a certified individual. Place certifications in your website sidebar so people can find out you are certified from any page on your website. Put the most important certifications (the ones likely to land you customers or a job) to your Twitter bio. Use certifications to join social media groups and forums for certified professionals to grow your professional network.
Effectively, if you are a HubSpot Certified Inbound Marketer, you want the world to know it.
If you want to improve your skills, get listed with other qualified professionals in your industries, and get recognized as an expert, online certification and training programs from well-known sources are your best bet.
There are a range of digital marketing certifications to choose from and they really help you to stand out from the crowd. Good list Matt, nice to see some of the big names like Google taking certification seriously, the training niche used to be chock full of sharks. Wow that sounds pretty bad, I suppose the qualification is only as good as the company issuing it.
Most of these exams are out of reach for people who are not in the western world earning in dollars. Yes granted some are easier to complete than others which in my opinion devalues them some what, however that’s not the case for a lot of them.
Nope never had any formal training or education in anything to do with marketing, computers, business or sales. Last year TRAI has come up with a category called Transactional SMS to curb the unsolicited communication.
Over and above, its the content which decides the category of SMS apart from from who is sending SMS. There was a brief period of a year, when Apple’s logo was Issac Newton underneath an apple tree.
Fun fact: The reason there is a bite out of the apple is so people know it is an apple, not a tomato, cherry, or other miscellaneous fruit.
She commissioned an in-house team to come up with a new logo everyday for 30 days, and at the end of this time, one would be selected. It has been two years since Mayer has been CEO and she recently reported an above-average quarter. CEO Howard Shultz says, “Throughout the last four decades, the Siren has been there through it all.
There are supporters and critics of any logo refresh, and many felt Starbucks’ logo update was unnecessary. If you identified with any of the above stories and feel a brand refresh might be in your company’s best interest, give us a call. In its essence, a title tag (or title element) is a short description of the page in question.
Title tags are important because these are the words that appear as the link in a Google search and the title of a link when it is shared socially. Some website content management systems, like WordPress, will default the title tag for you in your preferred settings. We touched on this a little in the previous example, but it is important to note that each channel should have unique goals and metrics for measuring results.
Essentially, you must put money behind your Facebook posts, or they will not be seen, whereas Instagram (currently) does not require the same investment for views. Your business name has moved from black text underneath the photo to white text on top of your cover photo. The “like, follow, message” bar covers up part of the photo, so you should again, make sure it works with your cover photo.
The business statistics (metrics, likes, reach) are now on the far right in a little box (see in the above photo). Admins can adjust the placement of sections with the navigation menu on the top of the page, and the left column.
Also being released is a, “Pages to Watch” for all admins to create a list of competitors so you can compare your metrics to theirs. It isn’t entirely clear why Facebook is changing the design of pages most people don’t even see other than perhaps to make it more obvious how many people are not seeing your page.
In summary, we recommend designing your new ‘streamlined’ page to fit your overall content strategy for Facebook. In an effort to provide useful information and as a general courtesy to our clients we want to take a moment to discuss the recent Microsoft Internet Explorer (IE) vulnerability.
Remain very vigilant before clicking on a link, a web page or an ad, particularly if that material was sent to you in an email. The type of Internet browsing that you do might raise your exposure level; be cautious of the websites you visit. Keep your diligence level up for phishing types of attacks where a malicious person poses as a friend or relative and entices you to click on an attachment or link.
Lastly, here are a couple of links that can provide more information and workarounds to help protect you. Similar to Facebook, you can add a cover photo and a profile photo to your Twitter homepage.
If you’re pressed for time, you can use your Facebook cover photo and profile pic for the new Twitter.
Your Twitter skin will remain on your personal feed, but users will no longer see it on your homepage. Now, photos and videos are portrayed directly on your user’s feeds—meaning, they don’t have to click an image link. Unlike Facebook, whose algorithm hides posts from people’s feeds if it’s deemed ‘unpopular’, Twitter shows ALL posts in real-time.
Material6 came to us with their new iPhone 5 interchangeable back panel concept and asked us to create a user interface that would allow customers to build and customize their phone.


The new product comes with a new web store experience as well, where customers can make changes and see a live rendering of what the product will actually look like when shipped. Similar to a punch pass, on demand marketing allows you to purchase service hours in bulk at a discount.
We came up with MyFlexTime because we saw inherent flaws with the way traditional agencies charged clients for their time. Often, businesses are forced to either keep an agency on retainer, or hire a team of lower cost freelancers. MMJ Labs, maker of Buzzy, is a medical device company specializing in pain relief from injections.
To handle the huge influx in traffic and potential customers, we laid out a strategy composed of marketing research, landing page testing, hosting migrations, load testing and contingency plans. The final result was a smoother workflow for the website customers and fewer phone calls to 2point5 with questions. Research has demonstrated Gmail subscribers are undoubtedly using tabs to ignore certain emails. WordPress has undergone a massive facelift with its recent release, WordPress 3.8, “Parker”. The most apparent change in 3.8 is the color contrast, which creates a clean and easy-to-read dashboard.
With the use of mobile devices always on the rise, many websites have adopted a responsive design to accommodate the various screen sizes used by consumers today.
The above image shows how the menu on the left disappeared and relocated to the top of the page. Not only does 3.8 offer a new user interface, it also offers many technical upgrades that both developers and casual users can appreciate. Don’t miss out on this chance to drastically improve your experience with managing your website!
Keeping your social media names consistent will help build a following among people who already follow you elsewhere. The ‘feed speed’ of Instagram is not as fast as Twitter (yet), so there is no need to post everyday. Adding photos of your business in the community or of your employees is an opportunity to remind your audience your business is more than an office, advertisements, and sales. While not always a necessity when using a content management system such as WordPress, it is never a bad idea to be familiar with HTML.
If you are having an issue operating WordPress, odds are someone else has had the same issue at some point.
If you are really stumped and can’t seem to get anywhere in your searches try reaching out to your fellow WordPress users at the official WordPress forum.
According to BBC News, the most common passwords used for the Adobe hacking included “123456”, “qwerty”, and “password”. While it may seem obvious that these are horrible choices for passwords to a savvy webmaster such as yourself, most people forget the importance behind a strong password. If your website is filled with many posts and pages it can be a headache to manage if lots of changes need to be made at once.
Keeping a record of what you do as an admin on your WordPress site will help keep you organized. This will save you time later when changes need to be made, or when you want to do something similar, but can’t remember how you did it the first time.
When you are satisfied with your new changes copy the new content over to the existing live page. To back up a WordPress site: click on the HTML tab of the text editing area and copy everything inside. Staying organized, keeping good records, and backing everything up will make your life as a website manager infinitely easier. We all know the best way to ensure something is done to your specifications is to do it yourself; so empower yourself to make changes on your own.
When you see a mistake in your web copy, you will no longer need to wait for someone else to fix it for you…with the mistake just glaring out there for the world to see. Why wait around to pay someone to fix a flat tire, when you can fix it yourself on the spot?
CRC Industries is a leading automotive, heavy duty equipment, marine, and hardware supply company specializing in professional grade chemical products. VisFire worked closely with the internal team at CRC Industries to create promotional product brochures for distributors.
A company name like, Diffsonline, requires a website that properly reflects the authority of the business in a niche market.
Transparent—We’ll always let you know if someone paid for what you see, or where you see it. Improved based on your feedback—Keep letting us know what you think, and we’ll keep working to make things better. Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come! The concept of, “above the fold,” is not new; its origin began with newspapers and can still be seen today.
Somewhat disjointedly, the fold has translated into web design and may be one of its most misunderstood concepts. Most of us have been eyewitnesses to the rise of technological devices such as tablets, smart phones, double gigantic monitors, and varying sizes of laptops.
Believe it or not, there have been countless studies on the fold and it turns out, it isn’t that important anymore.
The iceberg in the above example has the dual purpose of first drawing in you in and then enticing you to scroll down.
This heat map is pretty convincing: did you know 65.7% of user engagement happens BELOW the fold?
Research also demonstrates the highest CTA is at the end of all the scrolling; in fact, moving the CTA to the end of the page led to a 304% increase in conversion.
Remember, would you buy a newspaper that crammed all of its stories into the space just above the fold? As a client, make sure you work with your designer to collaborate on great copy and a compelling design that pulls people down the page. Name the company with just a couple of people, or on your own first, before you get other people’s opinions.
It can be helpful to get opinions from others once you’ve narrowed your choices to a small list —within reason.
I think the RBI is forward looking and they are looking at the medium-term inflation trajectory as its likely to pan out instead of getting excessively influenced by this one print. Having said that, there was a case for a repo rate hike, which the governor had sort of pointed to, in the next policy.
I think what we are trying to arrive at, is a situation where the rate level is compatible with both the inflation situation and the growth situation on the ground.
There are many factors to think of when comparing a online business insurance strategy policy to another company’s strategy. And one can find the best business insurance strategy policy in each strategy and in each and look at quote. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. The questions are which tools in that toolbox are necessary, and what is the best way to use them? Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations. A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice.
A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is.
Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive.
That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers. Users create theme-based image collections that include favorite events, hobbies, interests, and more.
It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name.
They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes.
Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success.
They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website.
If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together.
Anyone can join, study the training materials, and take the exam when it is most convenient. The certification never expires, and you do not need to maintain your subscription unless you want to continue learning. To apply for the certification program, you must be an Authority member and pay for the certification training course.
If you don’t pass, you will need to re-take the course and take it again at no additional charge. The main certification, the DMA Certified Marketing Professional, covers all aspects of online marketing. Your certification is active for one year, after which you must demonstrate that you’ve taken ten units of continued education through their website. To become Google AdWords certified, you must take the Google AdWords Fundamentals exam plus an additional exam on search, display, shopping, or video advertising. Anyone can sign up for the HootSuite University, review the course materials, and take the exam. You will receive a badge and a listing in the HootSuite Social Media Consultants directory. The main difference between this and the HootSuite certification is advanced level of training and independence from the HootSuite platform. Everyone is eligible to take the HubSpot Inbound Marketing Certification course and exam for free. Partners can get the HubSpot Partners Certification, and developers can get the HubSpot Design Certification. These come in handy for marketers that offer website design, WordPress consultation, or similar information products or services. Most online exams are timed, but no one is watching you and how you get your answers unless it is specified as a proctored exam. Google, for example, doesn’t give or allow you to create a Google Analytics Qualified Individual badge. People looking for someone to handle their inbound marketing will come to you over others without that certification.
I spoke to a trainer once who told me he had a tractor driver in his class who didn’t even own a computer. Clients never ask, and as long as I can deliver the goods I very much doubt it would even occur to them to ask. Just curious, if you had to choose, would you rather display awards on your site (like you have) or certifications?
Many feared job losses and generally, people do not believe successful mergers are possible. The iconic colorful apple is very recognizable and for many, nostalgic, as we are reminded of the original PC’s from elementary school. However, the colors have changed, most notably with the advent of the monochrome silver apple in 1998. It was created with the idea of bringing the brand into a new era by streamlining the design, eliminating the lettering, and displaying just the green color.
However, if you if you prefer something other than the default and want to change the title tag manually, just insert the code below into the top of the page in your text editor on your CMS.
Anything beyond this will get cut off in your results, so if you do go over, make sure to place the important words near the front of the tag. If you are only promoting your brand, it is likely you are not adding any real value for your users. Whether or not your readers click a link or view a page is dependent on how compelling your content is. With any strategy, it is important each step works toward an ultimate goal, so you are not simply posting content willy-nilly. Searching simply for “SEO” is like searching for ‘Biology’— it is an overwhelmingly broad topic. Try to use keywords from your page if possible, but don’t get so hung-up on keywords the URL gets too long.
You need to remember people may not know what your product is yet, so it is better to use a description than just a product name. If your page has not already switched over, you should receive a notification on Facebook noting the day of the switch. Therefore, you should revisit your FB homepage design to make sure it is presentable for your visitors. In the below example, you can see it is covering up our logo…so that isn’t going to work. If you want your posts to be seen, you need to rethink your Facebook content strategy, and put some money behind your posts. This vulnerability is a security problem which allows criminals to take control of an innocent person’s computer by tricking any person using IE to click on an email attachment or visit certain malicious websites.
Take that extra second to think whether the email is out of character, or for some reason, just doesn’t feel quite right. If you simply switch over to the new design with the images you currently have, the resolution will be suboptimal.
Twitter’s goal is to increase engagement among users with more sharable, media rich tweets.
Now, your more popular tweets will be bigger on your home page than the less popular tweets.
The founders have over 30 years of design experience, which lead them to the innovative iPhone 4 wooden back cover design that surpassed anything else on the market. Their newest innovation includes a customizable back panel that is easily interchangeable by using their exclusive band system. However, unless you have an unlimited marketing budget or a large amount of time on your hands, it is likely neither the traditional agency model nor managing teams of freelancers is ideal for your business. MyFlexTime is designed to provide marketing teams with the agency and freelance services they use most often at volume discounts. Spec.dock solves the common problem of poor iPhone and iPod integration presented my most modern car stereos.
Customers felt more confident ordering and 2point5 now has more time to design new docks for the latest Apple devices. The research is in; tabs are making a difference in the way Gmail users process their inbox.
For example, a simple subject line test compares the effectiveness of two versions of a marketing email.


Glove and Boots explain the proper usage of “they’re, their, and there,” as well as “your and you’re.” As they mention, many users probably learned the rules they outline in 3rd grade. Named after famous Jazz musician, Charlie Parker, 3.8 offers a polished and contemporary dashboard interface.
This is due to the new vector-based, “Dashicons,” which was created specifically for the icons in this release. WordPress recognized the relevance of this change and has, for the first time, released a fully responsive dashboard. The large icons are instantly recognizable and easier for the user to press with his or her finger.
Eight themes are available to personalize your experience; this is an update from the previous WP version, which only offered two such themes.
These include bug fixes, new functions, classes, actions, and filters that improve the quality of your website at the base level. This drastic change could be dangerous for a customized website if done incorrectly and could destroy the design.
For example using the popular hashtag #tbt for, ‘Throw Back Thursday’ will help find and engage potential followers.
However, you may want to organize where and when you will post your content, to ensure you stay active and consistent on your account.
Showing photos of the people who make your company possible, or the work you do outside of the office can be rewarding for everyone. This is a great way to get fans involved in your brand and the photos may be fantastic enough to repost (#regram).
Screenshots are an excellent way to document any visual discrepancies that you need to communicate to your developer. If you are using Windows 8, 7, or Vista there is a preinstalled program called the Snipping Tool.
Not only will it encrypt your passwords for you, it also acts as a vault for any other passwords you choose by storing, organizing, and protecting them. This is where WordPress gives us a break and saves us time by offering filters and bulk actions.
Backing up your work is essential for preventing countless headaches and website-related emergencies.
Learning new things, especially outside of your comfort zone, can keep your brain in shape by improving your memory. They initially approached VisFire to act as an extension of their internal marketing team by developing an updated package design for their gasoline and diesel product, 1Tank Power Renew®. The campaign also focused on increasing consumer demand with online display ads, print advertisements, and a landing page to engage customers in their rebate program. While their previous website provided great information, it did not provide a seamless ordering experience. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.
Clients often want as much information as possible crammed above the fold, but this can be a disservice to their business and their users.
And, I think this data sort of strengthens the case for keeping things a little tight as far as monetary policy is concerned. In several comparisons, the business insurance strategy amount is cheaper than a leading competitor.
SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events. The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network. It is much more convenient to tweet a message in seconds than to use a time-consuming media platform. Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube.
It is interactive; users can browse other boards, repin images to their board, or "like" images.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company.
Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. If approved, you will receive your certification, which never expires as long as you maintain your Authority membership. Once you pass, you will receive a badge and certificate, plus recognition as a Certified Content Marketing Specialist. This program will help students demonstrate knowledge of inbound marketing practices, independent of their platform. While these courses and exams are free, the platform starts at $200 per month (paid annually). This marks the return of Steve Jobs, credited with the logo change, along with the release of the original iMac, which, as we all know, made Apple cool again. If you were reading a book called, “Coffee,” a chapter of it may be titled, “From Bean to Espresso, Making Coffee at Home.” The latter being a description of what the page or chapter discusses. Since there is no such thing as a captive audience anymore, everything you publish must be appealing and sharable.
This is why it is important to appeal to your audience with content they will actually want to read.
If our product is cars, we could start a hashtag community with a familiar car hashtag like, #auto or #autolove.
Each channel should be addressed on an individual level and as a part of your overall strategy. The site would need to allow users to build their phone using a visual product tree structure. This allows you to select the services you need while staying within your company’s marketing budget. This meant the modestly busy site would now have to handle roughly 3 million hits in an 18-minute period. The result was a 74% click through rate (unique visitors & clicks) on our landing page, a low 16% bounce rate, and the page served up in 500 milliseconds. The owners of 2point5, makers of spec.dock, wanted a web solution that would be as seamless as their product. Upon reaching the product page specific to their vehicle, the customer answers a series of questions.
Know your audience, and make sure the email you send is one you would want to read or better yet, a friend would want to read.
Promotion codes and other offers can also entice your users to open your email and click through to your site. Since Dashicons are vector-based rather than pixel-based the images are clearer and load more quickly. This guarantees the best possible user experience regardless of the size of the device being used.
If you have more than one user on your account the changes only apply to the user making the changes, so everyone can have personalized settings.
When upgrades are made, crucial source code is altered which could lead to your website breaking. Instagram is your business’ chance to show its fun side, and its workings behind the scenes. Understanding the language will give you more freedom and flexibility to create and style your content in ways the visual editor may not easily let you.
Be sure to rename these screenshots, as they are assigned default names when they are created. This allows you to dictate publish dates, post categories, authors, or rules regarding comments and pings. For example, if we wanted to completely redesign our “Database Management” page, our new ‘work-in-progress’ page is named “Database ManagementTEST” so we can easily distinguish between the two. After creating a design that leveraged their existing brand recognition from other professional grade product lines we were asked back to help develop a national campaign.
The challenge of this project was building a website that could be both used by consumers and the large network of dealers that distribute Diffsonline’s products. It is often the only area visible before purchase, particularly, if purchased from a newspaper vending machine.
The early days of the Internet had slow connections, archaic design technology, fairly standard screen sizes, and non-savvy users. In fact, the cleaner looking the area above the fold looks, the more likely the user will scroll down. If your site is too cluttered people will not be able to read it and they will leave immediately thereby increasing the dreaded bounce rate. Whether it’s your business or child (and we know for some people their business is their baby)…what should be considered when naming?
Your dental office can reach out to millions of potential patients in a matter of a few clicks. Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks.
For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple.
That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. Below, we’ve highlighted a few stories of brands that refreshed their overall image, and their reasons behind the decision. Delta officially emerged from bankruptcy before the merger, and while both airlines saw an initial profit loss in their first quarter, the merger (complete with a refreshed logo) held April 15, 2008, was widely heralded as a success.
Therefore, creating unique, descriptive, relevant, and high-impact tags is important for your users and for search engines to read. Remember, great content doesn’t interrupt the user experience, it attracts and engages. We could then measure one hashtag at a time by noting which one attracts the most likes and how many users are gained as a result. Keep on eye on your page to see when your design will switch to the new ‘streamlined’ look. Put money behind the posts you do want your users to see, and design your page in a way that works toward your overall marketing goals. However, this situation has reminded us how we must always take precautions to keep ourselves safe when visiting the Internet. Theoretically, the tweets that are ‘favorited’ and ‘retweeted’ the most, will be even more ‘favorited’ and ‘retweeted.’ Now is a good time to make sure your Twitter content is engaging for your users.
The interface would show endless phone band, back panel, monogram, and custom engraving options. This also required preparation to capitalize on one of their biggest business opportunities to date.
Through each step the customer can read more about the product options or be directed to an FAQ page.
Also, the fact that there aren’t really any consequences for people posting grammatically incorrect sentences on the message boards—other than looking stupid. VisFire can upgrade your website to WordPress 3.8 in a safe and controlled test environment ensuring that your live site does not experience any negative side-effects.
Just think about it this way: the more Italian you know, the more specific you can be when ordering coffee in Rome. Do not use a word processor like Microsoft Word as they often create encoding issues, which interfere with html syntax. The answer was creating a single interface that automatically adjusted pricing and delivery methods based on the buyer’s login id. Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future. Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest.
How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content.
Even though Microsoft hasn’t officially issued a patch yet, there are still some things you can do to help protect yourself.
Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center.. Make sure the people most intimately involved in your business do the naming before announcing. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3.
Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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