In April, Google quietly launched +Post ads, a new Google Plus advertising service for marketers. This type of Google Plus advertising feature has huge potential, since it facilitates direct user engagement right where they see the ad. Google’s new +Post ads service is the latest addition to its engagement advertising options that are intended primarily to promote direct interaction with users. First, in order to set up a +Post ad, you must have at least 1,000 followers on your Google+ page.
Next, you’ll see on the right a preview of the ad in the three size advertising options available today.
Of course, if you haven’t already defined your targeted audience, you should do so at this point so Google Plus advertising system will know to whom to display the ad. As with all of Google’s engagement ads, you are billed when a user engages the ad by hovering over it for three seconds, even if no real interaction took place.
This means that the data appearing in the Clicks column in your AdWords report represent not actual clicks on the Google Plus advertising system but the number of times an ad was engaged. You may then ask how you can measure the effect of +Post ads if not all engagement results in interaction? For this exact purpose, Google Plus advertising system added a new series of columns to the AdWords interface called Social Metrics. Earned Impressions: How much exposure did your post receive as a result of shares the ?ad received.
Earned Social Actions: How many actions (+1, Comment or Share) the post received as a result of exposure from the ad. If a user saw your ad and shared it, resulting in ten of the user’s friends seeing the ad, you will see a “10” in the Earned Impressions column. If three of the user’s ten friends shared the post and it received an additional two +1s, you will see a “5” in the Earned Social Actions column. It would be interesting to test whether indirect exposures that the post received from the original user’s friends in the Google Plus advertising system could be counted as earned impressions.
If you’ve had a chance to use Google Plus Advertising or if you have any interesting ideas on using engagement ads through Google AdWords Display Network, please tell us more in the comments! If you’ve experienced success with paid search, you may have given thought to social media advertising.
However, if you run a small business, you might be wondering whether social media advertising is a good fit, especially if your current advertising budget is stretched thin. We’re going to assess the strengths and weaknesses of four major social networks: Facebook, Twitter, Google+ and LinkedIn.
This type of ad is known as a Page Post ad, because it invites the user to “Like” a specific brand page. You can create variations of these ads to include product-specific landing pages, as seen in the example below. If you’re hoping to increase your potential reach on Facebook, you can also use the sidebar ad type to boost the number of Likes of your brand page.
These ads usually appear in groups that can be navigated by swiping horizontally on a mobile device, or by clicking a directional arrow. There are a number of other ad types available to Facebook advertisers that fall within the three main categories.
These CTRs align with typical benchmarks for display advertising campaigns on the Google Display Network. As you can see, some Facebook ads offer remarkable ROI, such as the Sponsored Place Check-In Story ad type, which has the highest CTR with the lowest CPC.
Facebook is also a strong performer in terms of the options available to advertisers for demographic targeting. The diversity of Facebook’s audience means that many different types of businesses can benefit from advertising on Facebook. For small businesses, Facebook represents an unparalleled opportunity to increase their reach. Twitter users seem to fall into one of two camps – those who love it and use it frequently, and those who really don’t get it or see the appeal.
Twitter has a dedicated and loyal user base, making it an option worth considering for advertisers who want to target a reliable audience. Unfortunately for advertisers hoping to gain insight into how well each of Twitter’s ad formats performs, Twitter remains notoriously tight-lipped about how its ads stack up against the competition.
However, Twitter ads have an average CTR of between 1-3%, which is considered reasonably standard in the social advertising space for these kinds of ads.
Believe it or not, Twitter is far more than just angry updates about sports teams and pictures of cats. Though its user base may be relatively small in terms of global reach, Twitter has a strong dedicated fan base who use the service frequently. Twitter ad performance at least mirrors that of traditional paid search ads, but leverages the power of mobile in a way that is not overly intrusive to users, which is a major plus. For B2B advertisers, LinkedIn – the world’s largest professional social network – offers valuable opportunities to get their message in front of the right people.
Again, much like traditional PPC ads displayed on search engine results pages or Twitter ads on the Twitter desktop client, LinkedIn Display Ads appear on the right-hand side of a users’ screen.
This relatively new ad format is not yet available to all advertisers, and is still in the pilot phase being tested by a select few major brands. The network average for LinkedIn Display Ads is 0.025%, which aligns with paid search benchmarks for this ad type. Sponsored Updates’ performance varies widely depending on the publisher and the targeting options selected, and no data is yet available for the Direct Sponsored Content advertising format. LinkedIn offers unique targeting options to advertisers that leverage the platform’s strengths as a professional social network. The two biggest advantages to advertising on LinkedIn is its growing worldwide audience and the breadth of options available for user targeting. It’s hard to imagine the internet without Google’s search engine, but what about its social network, Google+?
It can be tricky to calculate the reach of Google+ as an advertising platform due to its integration with many of Google’s other products.
Advertisers who are considering using Google+ as part of their social advertising strategy may want to bear in mind that Google describes active users as those being “in the stream.” This means that the true audience of Google+ as a social network may not necessarily be 300 million, but an aggregate of users taking advantage of Google’s other products such as YouTube. Something else that makes Google+ unique as an advertising platform is that its single ad format, the +Post ad (see below), can be displayed across the entire Google Display Network, significantly expanding advertisers’ potential reach. Any YouTube video can be easily imported into Google+ and transformed into a +Post ad, and users can join live Google Hangouts on Air simply by clicking on the ad.
The potential performance of Google+ +Post ads varies the most of any social advertising solution. Again, it can be difficult to pin down the precise targeting options available to Google+ advertisers due to +Post ads’ dependence on the Google Display Network. It’s no secret that marketing professionals love Google+, simply because of the additional ranking factors that the platform may (or may not) offer. According to Patel’s infographic, 68% of Google+ users are male, making Google+ an ideal platform for small businesses targeting a predominantly male demographic. Google’s remarketing options make Google+ ads a strong choice for advertisers who want to recapture missed conversion opportunities.
Of course, restrictions on who can create +Post ads is a major drawback, particularly for smaller businesses or those new to social advertising.
So, we’ve covered the Big Four™ social media platforms, but they’re not the only players in the game.
The biggest drawback for small businesses hoping to advertise on Instagram is its sheer popularity.


A relative newcomer to the social media advertising party, Pinterest could prove an interesting platform for advertisers in the future. Although Pinterest’s user base is much smaller than those of its peers (with just 70 million registered and 20 million monthly active users), many Pinterest fans are highly loyal to the platform. However, Pinterest has just one advertising format – Promoted Pins – and it’s too early to say how effective they are, as the advertising program is still in a closed beta testing phase.
Before choosing a social channel on which to advertise, consider your needs and budget carefully. Great post, I was looking post about social media advertising, and you have fulfill my need. TweetEmailThe life cycle of any social network dictates that sponsored content will invariably make an appearance at some point.
So far we have already been told to expect the familiar sponsored social content appearing on Google+ in the form of Google endorsements, not dissimilar to Facebook’s sponsored posts, although they have yet to become a reality.
Taking advantage of the extensive Google Empire, this new form of advertising will not take place within the Google+ platform, instead it will display sponsored content across the Google Display Network as living, breathing, interactive ads. Much like the new Engagement Ads, +Post Ads will sit in display units across the web and expand to almost full-screen when a user hovers over them. The appeal of the GDN is likely to entice many brands who may have otherwise ruled out Google+ as an advertising platform.
There’s no doubt it will be a great platform for promoting content, especially if you’ve invested heavily in an infographic or video.
If engagement does pick up on these ads, as I’ve mentioned, the added activity on Google+ will only stand to be of great benefit, as Google places more and more weight on social media (particularly its own) in organic search rankings.
Google have made a distinctive move towards encouraging advertisers to think more about content marketing than traditional advertising.
These +Plus Ads are the next step in creating a social buzz around your advertising content, making advertising online more of a conversation than a one-way broadcast. Until the beta tests are complete, we won’t really know how these ads are going to work once live, although we do have Toyota’s +Plus Ads video to provide us with an optimistic look into the future. Her spare time is also spent online, Writing her own personal blog, Tweeting furiously, or on a rare occasion getting some fresh air with the dog in tow.
If you manage or write for an ecommerce blog, one of your main goals is to have people actually see your content and more ambitiously, to rank on Google search. In addition to SEO updates, an easy way to send Google consistent signs that your content is relevant is through Google Plus. Being actively social as an author or brand on Google Plus can actually increase the Google search visibility of your blog articles or brand content. One of the first and very important steps for Google Plus SEO is to link your author page on WordPress (or a related blog software) with your Google Plus Page. This whole process is very basic Google Plus SEO and should only take you about 10 minutes tops. CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent.
I love helping businesses and individual professionals bring their products and services to market.
I was marketing before Google existed, I was doing SEO before it was called SEO, building websites before CMS’s, I was earning links before content marketing was a term.
Give me a call, or fill out my contact form on the right, and lets start building you a powerful professional online presence. Advertising Agency, Marketing Company, Brand Consultants, Website, Graphic Design, Internet Marketing Firm. Users who see your ad and engage it by hovering for three seconds will be able to RSVP to the Hangout immediately and directly from the ad that expands within the Lightbox.
This enables you to examine the impact of the campaign while it runs and its continuing impact after the campaign has ended. For example, if user A shared the post and A’s friend, user B, then viewed it and shared it with user C, is user C’s exposure still credited to user A’s share or not, since they two have an indirect connection?
I regularly check and explore every feature in Google Adwords, Google Analytics and Google Tag Manager. Increasing numbers of small businesses are bringing paid social into their social media strategy, and the diversification of online advertising into social media channels can be seen everywhere.
Boasting an enviable user base and a sophisticated platform, Facebook is an attractive option for advertisers hoping to increase their visibility – but is it a viable solution for small businesses?
It looks similar to the type of post you’d share with your friends, but you have the option of “Liking” the Optimizely page.
Placement of these ads can be affected by the app usage of people in your network, as well as your personal behavior on Facebook. Although the CTRs themselves may be low, these advertisements can still benefit your business, as their placement within users’ timelines can significantly boost brand exposure and awareness. Other ad types, such as the Sponsored App Action Story, are the inverse, with high CPCs and low CTRs. However, some businesses can tap into Facebook’s primary strength – the prevalence of images – more than others. With unsurpassed audience reach and strong targeting options, Facebook is a great choice for businesses hoping to increase foot traffic to stores, web traffic to their site, or maximize brand exposure. As such, the expense of Facebook ads may be prohibitive to some businesses, and certain ad formats may not offer the kind of ROI to justify their cost. For social media advertising, Twitter can be very effective, but it is not without its drawbacks. Advertisers can choose to have their accounts promoted to users based on a wide range of targeting options (see below). They will often appear at the very top of the list of topics currently trending on Twitter. As they are primarily text-based, these ads perform comparably to text ads on the Google Search Network. Publishers and B2B companies can gain significant brand exposure and user engagement by advertising on Twitter. The service’s extensively customizable targeting functionality enables advertisers to tailor their messaging to highly specific demographics of their target market, and integration with televised broadcasts offers excellent brand awareness opportunities. The cost of a Promoted Trend, for example, recently surpassed $200,000 per day, putting this ad format out of reach for all but those with the deepest pockets.
With a growing audience and excellent targeting options, LinkedIn Ads are worth considering for advertisers who know exactly what type of professional they want to reach. Two professionals join LinkedIn every second, and the service is becoming wildly popular in emerging markets such as India, making it a solid long-term bet in terms of consistent audience growth.
The only thing that differentiates Sponsored Updates from typical updates is the small “Sponsored” label in the top-right corner. However, initial reports suggest that engagement with these advertisements is strong, which indicates that this ad format will soon be made available to all advertisers. After all, selling to the public is one thing – selling to other companies is another matter entirely. Firstly, the minimum CPC of a LinkedIn advertisement is $3.50, making advertising on the platform very expensive compared to other channels. For example, any content a company posts to Google+ can be turned into a +Post ad, including images, video, and text. This flexibility makes +Post ads much more engaging and social than traditional display ads. If you’re an experienced GDN advertiser, you will likely have a better idea of the kind of performance you can expect from a +Post ad campaign.
However, while big brands often maintain a strong presence on Google+, that doesn’t mean there’s no room for the little guys.


In addition, businesses that cater to marketing and B2B professionals can benefit from using Google+ advertising due to the prevalence of professionals in these industries on the network. The potential control offered by the Display Network’s Contextual and Placement targeting functionality also makes +Post ads a contender for businesses that know where and when they want their ads to appear.
The potential costs of ads with high impression volumes may also create problems for advertisers with limited budgets.
Facebook’s acquisition of the image-sharing social network propelled Instagram into the big leagues, but it was popular with the cool kids long before Zuckerberg and his crew got their hands on it.
However, the platform’s integration with Facebook means that advertisers hoping to leverage the power of Instagram may be able to reach significantly more potential customers. Instagram operates on a CPM advertising model, meaning that advertisers are charged per 1,000 impressions their ad receives.
Major brands such as Etsy have experienced tremendous exposure thanks to Pinterest, meaning that for the right businesses, the platform could be worth looking at from an advertising perspective. Just because big brands were early adopters of social advertising doesn’t mean that smaller businesses cannot benefit from leveraging the power of social media in their promotional efforts.
Social media advertising helps in brand building and increases more opportunities to reach and convert. There’s nothing to say when or how this should happen, whether it’s Twitter ads or sponsored Facebook posts; so it was only a matter of time before Google+ announced their plans to monetise the network. However, when it comes to brand advertising, Google have moved beyond the immediately obvious and are giving the phrase “social advertising” a whole new meaning.
Already this year Google+ comments have been enabled on Blogger and YouTube – bringing the platform onto the radar of more and more would-be users.
From this window, users can interact with the content; watching videos, sharing content, commenting or connecting with the brand as if they were on Google+ when in fact they haven’t gone anywhere. In many cases this isn’t a problem, think of the captive audience of 2.3m Irish People on Facebook. It’s also a great opportunity to increase activity on your Google+ page, which will lend itself nicely to boosting your SEO in turn.
Even if the user doesn’t engage with the ad, we’ve still got targeted brand exposure, which will cost very little if anything at all. It will also be an effective, yet simple way, to encourage activity on your page and have your content gain some traction without having to spam your network with updates. Think of video ads on YouTube, particularly Turkish Airlines’ selfie competition between Lionel Messi and Kobe Bryant which has been running for the last week.
It’s also a great boost to anyone considering or already involved in content marketing, as it provides a new avenue with which to engage with our audience.
Find what you are looking for, whether it be an item or a buyer!  Basic listings are always free! Make sure your name is the same for both your Google Plus profile as well as your WordPress profile (the name that appears when you publish blog posts). Now scroll down to “Contact Info,” and where it says “Google+,” paste your Google Plus profile URL.
Don’t expect immediate results when searching for your posts in Google search results because it takes some time for them to validate this. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency.
Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. While search engines can drive a lot of traffic to you, without marketing, you may not convert that traffic into dollars.
1 is to choose the Google+ page from which you want to draw your posts (For example, I entered the name “Mashable.”).
These ads appear directly in users’ News Feeds, which means they’re typically dispersed among posts and updates made by people you’re connected to. Finally, these ads appear to the right of users’ News Feeds, usually alongside at least a couple of other similar advertisements. While the organic reach of Facebook traffic has fallen steadily, there are numerous opportunities for paid search advertisers to get their messages in front of Facebook’s vast audience.
Promoted Tweets can make use of hashtags and include links to dedicated landing pages, just as regular tweets do. Again, all that separates Promoted Accounts from those suggested algorithmically is the small “Promoted” label. This placement makes them an ideal opportunity to reach vast numbers of users, and dominate the conversation around a given topic. One of the major benefits of this ad format is the ability to include more interactive content than that of a typical display ad, further boosting user engagement.
Fortunately, LinkedIn advertising is an excellent way for small businesses to connect with companies seeking their services. Secondly, there are currently no remarketing options available, meaning that advertisers could be missing out on significant conversion opportunities. Basically, people can interact with +Post ads just as they would with a typical Google+ post from wherever the ad is displayed without having to visit Google+ itself. Finally, the highly interactive nature of +Post ads can significantly boost user engagement, thus improving ROI. The problem is that due to the number of Instagram users, and the platform’s popularity with major brands, the costs involved are likely to be prohibitive for the average small business. How will you calculate the ROI of a social campaign compared to a traditional paid search campaign? For existing Google+ users the advantage is clear; it’s becoming easier than ever to engage with and share content as they browse. While the campaign is live, this is where Google will be making their money – charging advertisers per engagement.
Google+ however, has somewhat of a scattered user based; slowly growing in popularity and relevance, but often limited to niche communities.
Google claim these ads have expansion rates 50% better than the current average, music to any advertisers’ ears – if it’s true. The key will be to make these +Post Ads as visual as possible, considering they will also have to perform reasonably well as standard display ads to attract attention in the first place.
If your looking for an experienced marketing agency with business acumen, that can rock any form of digital marketing, I’m your guy. The system will then automatically be directed to your most recent post.If you want to promote another post, simply click on Select a Different Post, the No. This means anyone who sees a +Post ad displayed on a Google Display Network can +1 the ad, leave a comment, and interact with the ad, all from another site - functionality that makes +Post ads radically different from any other social advertising format.
For non-users, it is becoming less and less avoidable, with many becoming active users without ever having to visit the dedicated site.
However, Google are quick to add that user engagement can continue long after the campaign ends as the content is discovered organically via search and on Google+. If that were a standalone video as opposed to an ad it could potentially do quite well as a +Plus Ad, grabbing the attention of sports fans around the world and perhaps encouraging some spirited debate between football and basketball devotees. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption.
These are all important questions for people who are thinking about paid social media advertising, so in this post, we’re going to dive deep into the data and examine the pros and cons of each social channel from an advertising perspective.



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