Earlier this month, we caught Google testing a form of knowledge graph data within the search results snippet. The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users. Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
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The latest extension gives advertisers more control in choosing which key features to highlight in their ads.

To give advertisers more control (really) over what shows up in the structured snippets in text ads, Google is rolling out structured snippet extensions. Structured snippets are rolling out in accounts over the next several weeks and are available in English only for now. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.
Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. As few as one structured snippet can display, and the maximum number shown depends on the character length and screen size. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables. For more background information on Barry, see his full bio and disclosures, click over here.

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