Every year, SearchMetrics releases the study but this is the largest study they’ve done, with almost 100 pages and by adding dozens of new factors like time of site, bounce rate, fresh links and others.
A good internal linking structure is an important factor, and probably the most underrated SEO measure.
Onpage, the keyword remains an important part of the overall concept for SEO, often represented by a balanced presence in Title, Description, Body copy, H1, H2, etc. Backlink features for Brands (Point 6 below) appear to work differently to the rest of the URLs in SERPs. There were minor changes to the previous year, with Social signals correlating slightly less with good rankings than last year. Both the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization. The Brand Factor and its definition have been revised this year, to show the increasing complexity of its influence and quality. Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Diese beiden gratis Google SEO Monitoring Tools schicken Ihre gewunschten Keywords durch die gewunschte Suchmaschine und geben die derzeitigen Ranking aus. Ich bin Wordpress, Joomla, Typo3 Integrator, Unix Rootserver Administrator und Webanwendungsprogrammierer. Gut zu wissen das es solche Tools gibt, jetzt kann ich mir mal besser die Statistiken meiner Seite ansehen. Logo and Trade MarkWebsite images and PR9 logo are not allowed to be copied without permission. Over the past year, SEO rankings factors have changed for search engines, a new study shows. Once considered essential, these two factors’ relevance has decreased significantly over the past year. This translates into the need for an increased activity on social networks for brands and publications who want to climb the ladder of important search engines. The number of external links and image count also play a role in positioning a story in the higher spots of a search results page.
One thing remains consistent over the years when it comes to Search Engine Optimization strategies, and that’s the number of backlinks, which continue to be quite important. While the quality of backlinks is increasingly important, quantity also counts for websites that want to rank higher. Since Google considers it natural for brands to have more backlinks with their name in the link, they aren’t rated negatively as opposed to other websites. If therea€™s any one thing that can be said about SEO with certainty, ita€™s that it manages to cause a lot of confusion. For example, it seems like many peoplea€™s idea of SEO was formed 10 years ago, and hasna€™t bothered to change with the times.
If theya€™re looking for a product or service, therea€™s a good chance theya€™re looking to buy it. And of course if youa€™re a professional web writer, whether freelance or with an agency, this discussion is purely academic.
A quick review of the chart reveals that as far as SEO goes, what happens off your site matters more than whata€™s on it. In this case, Google wants to know that people are linking to you, and the words theya€™re using (link anchor text), because that’s a more trusted relevance indicator. It may come as a surprise that some of the brightest minds in social media are SEOs, and theya€™re completely on the up-and-up and non-shady.
The huge influence of a€?off-pagea€? factors on search optimization is why I wrote the SEO Copywriting 2.0 series 3 years ago. If you havena€™t, check out SEO Copywriting 2.0 to get more out of the remainder of this series. Likewise, if you do everything right by building an authority site that Google trusts, but dona€™t tell Google that your page content matches what people are actually searching for, the targeted traffic benefit is lost. The beauty of building a reader-focused online presence based on valuable content is that you can do well even if Google hates you.
Going back to that confusion, many think that a search-optimized web page is some ugly keyword stuffed mess that sends people running for the hills on sight. This is an excerpt from a free 28-page report called How to Create Content that Ranks Well in Search Engines. Brian, I read somewhere that Google would pay *less* attention to the number of inbound links when determining rank. I recently concluded that search engine optimization can be very effective if applied to social media sites.
It is important to point out that I wasn’t realized importance of search engine optimization at the time of the creation of my twitter account.
I didn’t chose the right username which would be preceded by market research and search engine optimization.
Most bloggers don’t even bother to consider writing something deliberately because people are searching for it. The same keywords that matter for search also matter in grabbing the eyeballs of your reader. Whilst keywords do play a part, particularly in titles (blog posts need to get seen) and your on-site content, it isn’t the overbearing presence it once was.


Nothing has yet usurped the power of the search engine to deliver visitors, and until it does SEO will always be relevant. This is my first comment on your site although I’ve been following your blog for a long time. Google caters to the searcher and wants to make the searcher’s experience as valuable as possible.
When website owners and SEO advisors also put the visitors first, they will much more naturally do the things that Google values. There is different SEO theory for people that are browsing versus the words that people use when they are BUYING as well. When you can design your page around a single, specific, high-traffic search term and then show the search engines that you have exactly what their customers are looking for, then you win the search. Once you have your laser-focused page, you can then continue to work throught the process by creating links to it.
Excellent Article… We are essentially holding each other up to one degree or another. It’s good to know that my goal to provide quality content first is a step in the right direction. Jim, it’s mostly the number and quality of links coming into the domain, plus age, the amount of unique content, and a few other minor factors. Look forward to the series and also thank you very much for the time and effort put in and you will continue to put in for Third Tribe.
For over 12 years, I’ve been preaching that SEO copywriting is more than just shoving keywords in your copy and calling it good. Once you’ve mastered how to write prime-positioned copy that converts, you can start seeing the incredible impact of *good* SEO copywriting.
I wrote a blog post about this topic called SEO copywriting is dead, long live SEO copywriting. This infographic called 2013 Ranking Factors and corresponding chart are both from Searchmetrics.
For example, you’ll see by looking at this that putting the keywords in the body of your text is about halfway down on the list. This is demonstrated by, among others, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms. Sie konnen tagtaglich die Keywords auf die Sie optimiert haben in Google eingeben und schauen auf welchen Platzen Sie sind.
Mittlerweile habe ich uber 70 Webprojekte weitgehend selbststandig mit enger Kundenabsprache realisiert. According to Ranking Factors – Rank Correlation 2013 study, keyword links and domains have lost a lot of their relevance, while social signals have grown in importance. This means that well-positioned URLS have a high number of likes, shares and plus ones on various social networks.
The number of internal links, the HTML length and word count are highly important, as well as the number of keywords used in the body of the text and in external links. Search engines do not seem to apply the same criteria to big brands as they apply for regular domains.
Even an online veteran like Robert Scoble is completely clueless about modern best practices for search engine optimization. Danny pointed me to one such survey that shows search is the most common online activity after email, and that fact cuts across generations. If theya€™re searching for information and your site provides it, youa€™ve got a great chance of converting that drive-by traffic into a long-term subscriber.
You try telling the client not to care about Google traffic, and let me know how that goes. Leta€™s look at the elements that constitute the modern practice of search engine optimization so we can attract those highly-focused visitors. As Authority Rules makes clear, what works for search engines is what works with people as well. Ita€™s just that theya€™re too busy getting things done to proclaim themselves social media experts or some other nonsense. I updated it for 2010, but it is still directly on point, because it deals with fundamental aspects of strategic content development that dona€™t really change.
An understanding of content development strategies is critical before going the a€?last milea€? with on-page optimization. You can have thousands of miles of high speed fiber optics carrying loads of data cross country, but if the final connection to the customera€™s home is aging copper or pokey coaxial, the benefit of the optical cables is lost. Thata€™s what effective SEO copywriting does a€“ it tells Google which words are the most relevant ones. But you do have to begin with the ending in mind from a keyword standpoint, due to the importance of anchor text when people link. Sure, youa€™ll get plenty of untargeted a€?long taila€? traffic otherwise, but what good does that really do you? Ita€™s the critical last mile of a well-rounded online marketing strategy that makes a huge difference to your overall success.
For the rest of the story, you’ll need to read my free report, How to Create Content that Ranks Well in Search Engines. To get the whole story, head over to the SEO Copywriting Made Simple page to instantly download the full updated PDF.
SEO can seem intimidating and technical for people and you’ve really demystified some key points in a clear and easy to understand way. If people land on your site and your content isn’t in line with what they were searching for, that traffic is usually useless.


That’s why my philosophy is to optimize for keywords and other on-page elements later, not right out of the gate. So if you have a handful of highly relevant links from trusted domains, that’s going to factor more than a bunch of links from low trust domains.
And that’s based on what your esteemed SEO colleagues think, not the personal opinion of some blogger. If You were Google, would it be good for your business if you kept serving up slow pages with terrible code?
Now we’ve moved on from the black hat realms of keyword stuffing, there is a definite emphasis on the quality of content being produced.
But writing for the internet requires an understanding of the two main audience members – the human and the search engine. But this doesn’t mean you try to get links with the same exact anchor text from different sites. I openly admit understanding the importance of SEO is somewhat overwhelming for a semi-newbie like me.
My personal experience has been to simply be myself, and do my best to edit raw ideas into communicable concepts to share. Google loves blogs as long as you are providing the readers what they want when they want it.
This can be done with self-generated links in other blog posts, as Copyblogger frequently does, or you can find people to review your sites and link back to you.
Now I need to focus more on getting quality inlinks with relevant anchor text from trusted sites.
Those are the buzzwords that matter to those folks — their way of describing and thinking about what they need. When talking traffic, big numbers are not important to most (except for sites profitting from ads).
The things that were important to do last year at this time are not the same things that are important to do now.
They are part of the Searchmetrics Rank Correlation 2013 Study For Google USA, which was just released a few days ago. However, there is a definite trend towards developing keywords to topics to generate holistic content. Ich bin auf One Page Websites auf Wordpress-Basis spezialisiert, biete aber auch Suchmaschinenoptimierung (SEO), Blogs, Facebook, Youtube und Google+ Seiten an. Blogging, social news sites, Twitter, Facebook a€“ these are organic content distribution systems powered by your audience (and their friends).
Even with an advertising business model, irrelevant traffic bounces off your site quickly, leading to disgruntled advertisers who dona€™t renew. That may not work for all, but we’ll explore the ins and outs of it in the next installment. But then again, I’m also generating meaningful conversions from Twitter and FB I never did before.
I also know a few other large sites that moved to Drupal because it embraces more community-oriented features. What matters is that a customer is looking for it and you have a page that answers a very specific question. What kills most new people is that they try the shotgun approach and the search engine does not see that your page stands for any particular term. If you stay on top of the SEO trends, you know they’ll always keep you fresh and on your feet. As you can see by looking at both of these (especially the chart beneath the infographic), some of the most important factors are based on social media, and not on traditional SEO tactics. My guess is that will start becoming even more relevant and start showing up on these types of lists. It’s not enough to simply tell them anymore as many want to learn SEO and how it works, especially in the small business niche markets I work with. Meine Verpflichtung gilt dem Datenschutz, meine Leidenschaft dem Finden und Aufzeigen von Sicherheitslucken in Webanwendungen.
Brilliant headlines and killer content are link fodder, which takes care of the off-page stuff. Repeat visitors dominate the visit lengths (they’re much more likely to read through my posts). SEO writers should focus on profiling a website correctly, so the right people are able to find it when they need it. There are so many bits and pieces that are involved when it comes to your SEO ranking, and some of them obviously weigh more heavily than others. If you share it in social media, and if people like it, they will retweet it, share it on Facebook, pin it to Pinterest, and share it on their own blogs.
For more background information on Barry, see his full bio and disclosures, click over here. Searchmetrics has responded to each one of those doubts, and thoroughly explained where they derived this information.
But just like great content goes unnoticed without promotion, great content doesna€™t rank well if you dona€™t make it clear what ita€™s supposed to rank for.



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