Over the past years by reading Google’s Webmaster Guidelines, Google SEO Starter Guide, many other industry blogs and by actually doing professional SEO and internet marketing since the late 1990’s, I have gathered data and come to a boiled down short list of the most important Google search engine ranking factors. Op woensdag 6 augustus maakte Google bekend dat het beveiligde, versleutelde verbindingen op heeft genomen als een signaal in haar algoritme om zoekresultaten te rangschikken. Beveiliging is een van de top prioriteiten van Google en door websites met HTTPS extra te belonen hoopt Google van het internet een veiligere plek te maken. HTTPS staat voor Hypertext Transfer Protocol Secure en is een communicatie protocol voor beveiligde communicatie op het internet. In de SEO community op het internet is niet alleen positief gereageerd op het nieuws van Google.
The information on my site wouldn’t change if it were switched to https, so should https really be a ranking signal?
Should have invested in the SSL company instead of sinking all my money into that lousy Google authorship photo service. Wil jij qua SEO graag het maximale uit jouw website halen en wil je graag dat jouw website voortaan ook via een beveiligde verbinding aangeboden wordt? Ergens is het natuurlijk wel raar dat een zoekmachine op deze manier een boost kan geven aan de verkoop van SSL certificaten. Dieses SEO-Agentur-Ranking soll nicht die Arbeit oder QualitA¤t der SEO-Agentur fA?r ihre Kunden und Projekte bewerten, sondern lediglich die Rankings der SEO-Agentur selbst im deutschen Google Index darstellen.
Um zu sehen, mit welchen Keywords der OPI gebildet wurde, klickt ihr einfach auf a€?Rankings anzeigena€?.
Das Softwareunternehmen Searchmetrics, 2005 in Berlin gegrundet, ist der international fuhrende Anbieter von Tools zur Suchmaschinenoptimierung. Dieser Blogbeitrag beleuchtet – aufgrund des Umfangs der Searchmetrics-Studie – nur einige ausgewahlte Faktoren, wie die Technik, den Content und die Backlinks, die fur ein gutes Ranking wichtig sind. Die Technik einer Seite, die zum sogenannten OnPage-Bereich gezahlt wird, zahlt als Faktor zur Grundvoraussetzung, um gute Rankings in der Google-Suche zu erreichen.
Die Searchmetrics-Studie zeigt auf, dass immer mehr Webseiten - vor allem die gut platzierten -  mittlerweile uber eine Meta-Description (Seitenbeschreibung) verfugen.
Wie bereits erwahnt, ist ein durch Uberschriften strukturierter Text ebenso wichtig fur Suchmaschine wie auch den Nutzer. Die User Experience geht darauf ein, ob dem Nutzer die Seite gefallt und er folglich langer auf dieser verweilt. Unique Content ist das, was auch 2015 entscheidend ist und als wichtiger Rankingfaktor gezahlt werden kann.
Betrachtet man – im Vergleich zur steigenden Wortanzahl – die Anzahl der verwendeten Keywords im Body, so ist zu erkennen, dass es heute nicht mehr nur darauf ankommt das Keywords so haufig wie moglich zu verwenden, sondern den Inhalt themenubergreifend zu beschreiben und dabei durch genugend thematische Tiefe einen Mehrwert fur den Nutzer zu generieren. Statistisch gesehen haben Backlinks immer noch eine wichtige Bedeutung fur ein gutes Google-Ranking. Die Searchmetrics-Studie zu den Rankingfaktoren 2015 hat gezeigt, dass Content in vielen Bereichen immer wichtiger wird. Weiterhin wichtig bleiben technische Aspekte, um gute Rankings mit hochwertigem Inhalt erreichen zu konnen.
Wichtig ist weiterhin, dass Inhalte auf einer technisch moglichst suchmaschinenfreundlichen Basis angeboten werden, welche es der Suchmaschine erlaubt, die Inhalte optimal auszulesen und zu interpretieren.
Nachdem sie zwei Jahre in einem Frankfurter Unternehmen im Online-Marketing tatig war, verstarkt sie seit 2014 bei der avenit AG das Marketingteam. Years ago, content was ranked in Google only based on text that was written, but now, it’s important to add media to your posts to be consistent in search engines.
There are many SEO elements that need to be performed or optimised if you really want to beat your competitors, however not all SEO elements are equal and I’m going to let you in on the most essential on-page Google SEO tips that will give your site a head start in the Search Engine Ranking stakes.
Yep, I know keyword research sounds like a lot of hard work, but it doesn’t have to be. Title Tags are one of the most important on-page SEO elements for targeting your keywords and achieving those sought after high search engine rankings. You’ll find the title tag in the navigation bar right at the top of your browser window. The contents of this tag will not only affect your website ranking but are also the first line people will see in the search results when searching for your product or service. For the title tag to be effective it is crucial that it contains the main keyword for that page. Add your main keyword at the beginning as they are deemed more helpful leading to better ranking and also increased clicks from users. There are six levels of heading tags: H1, H2, H3, H4, H5, H6, with H1 being the most important. Optimised navigation is important for both your visitors and the search engines, after all you don’t want to confuse either! The page being linked to becomes more relevant for the search term featured in the link, so think carefully about the best keywords to use in your navigation and keep it all relevant.
Without quality content your website will not achieve good results in the search engines and will fail to attract the visitors you need. Easy to read and grammatically correct content is essential to keep your readers’s interest. About Hazel JarrettHazel is an SEO Consultant based in Devon and works with businesses throughout the UK. Love your common sense, no nonsense approach to SEO – its a comfort when I think everything is going mad out there to just come back down to earth. Likes, shares and retweets shows search engines that your content is new and interesting, which often leads to an increase in your ranking, although this is usually temporary. Domain authority will increase and the number of inbound links to your website will also increase. Andrey parla del ruolo importante che il RankBrain, il sistema di intelligenza artificiale di Google, ha nella determinazione delle SERP.
Ammon Johns, il SEO specialist che aveva posto la prima domanda a questo punto incalza: “In quale ordine?


Prosegue dicendo che i risultati della ricerca vengono composti mixando i tre elementi a seconda del significato che la macchina apprende dalla query digitata.
Quindi, in base alle affermazioni di Andrey, possiamo dire con certezza che oggi sono maggiormente i contenuti ed i link che determinano l’ordine in cui i siti web vengono visualizzati su Google. In the last article we wrote about how top seo gurus narrowed down almost 200 google ranking factors and voted on the top 5 which held most importance. Google have so many ranking factors that its hard to keep up, many of these factors when compared by importance have different values. We discussed this to be amongst the top 5 ranking factors in the previous article – again i cant stress enough how important it is to spend some time and optimise your titles.
Again this was mentioned in the previous article, but just to emphasis that its important to use your keywords as the anchor text when building backlinks.
Its also important to continue with the usage of varied keywords in the first paragraph of your body text. I will continue this subject and explore deeper into more ranking factors in our next article to come. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time.
Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry.
Op dit moment heeft deze update slechts invloed op minder dan 1% van de globale zoekopdrachten, maar Google sluit niet uit dat de beveiligde verbinding in de toekomst zwaarder zal gaan wegen. Websites die een TLS of SSL certificaat gebruiken hebben een zogenaamde beveiligde verbinding en worden vanaf nu door Google dus beter gewaardeerd dan websites zonder een dergelijk certificaat. Alhoewel het voorlopig nog een zeer geringe invloed zal hebben en er honderden andere belangrijkere factoren zijn, is een aantal invloedrijke SEO’s toch over het nieuws gevallen.
Het internet een stukje veiliger maken sta ik helemaal achter en gelukkig kun je een certificaat ook al regelen voor een paar euro per jaar.
Frei nach Bob Tascar a€?Win on Sunday sell on Mondaya€? kA¶nnte man auch argumentieren: Wenn die eigene Website nicht der SEO-Playground ist und Google die Website einer SEO-Agentur nicht in den relevanten Ergebnissen rankt, so wird die Relevanz und der Trust der SEO-Agentur ebenfalls nicht sehr hoch sein.
Die Rankings werden tA¤glich ermittelt und die Sistrix-Werte natA?rlich einmal in der Woche an jedem Montag aktualisiert. Dieses Jahr wurden 36 der wichtigsten Rankingfaktoren fur das Google-Ranking in den Kategorien Technik, User Experience, Content, Backlinks und Social Signals vorgestellt. Bei Betrachtung aller Suchergebnispositionen kann man feststellen, dass mehr und mehr Seiten technisch gut optimiert sind. Mit einem korrekten semantischen Aufbau des HTML-Dokumentes konnen Sie sowohl den Nutzer auf der Seite halten und somit einen Zugewinn der User Experience realisieren, aber auch den Inhalt verstandlicher fur Google machen. Bei der Betrachtung wurde unter anderem festgestellt, dass die Seitenladezeit im Desktop-Vergleich der Top30-Seiten durchschnittlich 0,87 Sekunden betragt. Unterstutzen kann man eine langere Verweildauer, indem Bilder, Videos sowie interne Links auf der Seite verwendet werden. So wird zum Beispiel eine optimal formulierte Seitenbeschreibung mit einem relevanten Inhalt nicht nur positiv bewertet, sondern kann auch zu einer effektiveren Befriedigung des Nutzerbedurfnisses und der Suchintention fuhren. Betrachtet man diese Auswertung, so fallt auf, dass - im Vergleich zu 2014 - die Wortanzahl dieses Jahr erneut deutlich zugenommen hat. Laut der Searchmetrics-Studie wird diese aber in Zukunft zugunsten anderer Faktoren, zunehmend in den Hintergrund treten. Die Bedeutung des Faktors „Keyword“ ist in vielen Bereichen weiter rucklaufig, denn auch hier geht es vermehrt darum, Inhalte themenubergreifend zu optimieren.
The only way you could get to the top of search results of Google is having website that earned credibility in the eyes of other people and that was the real genius of Google. You’ll see in this post that I have used my Title Tag as my H1 Tag and then used H2 tags for each subsequent important section. H2 is the next important tag which should be used for subheadings and include related keyword phrases.
For the navigation to be properly optimised you will need to think about the exact terms that your potential customers will use in a search to find what you are offering. She has a passion for making websites work effectively and a reputation for increasing traffic, leads and sales.
I think far too many SEO companies imply that SEO is really complex when in actual fact it’s quite straight forward.
Lo definisce addirittura il terzo segnale piu importante che contribuisce al risultato della query digitata dall’utente.
Se ci troviamo a parlare invece di scrivere, senz’altro il modo di impostare le query di ricerca cambia. Ma il lavoro di sviluppo ed affinamento del RankBrain, piu un futuro fatto di un sempre maggior numero di ricerche vocali, dovrebbero fare in modo che i primi due fattori siano destinati a perdere d’importanza. Nel tempo mi sono specializzato soprattutto nell'indicizzazione e posizionamento (SEO e SERP) di siti internet e nell'utilizzo dei social media principali a fini di marketing. So its fair to say that if you cant keep up with them all then try and focus on the main factors with the highest of importance. Better still if you can use your keyword as the first word in your title tags then your on your way to a great start. Its clear that domains that are using keywords as the name have a better chance of ranking for the given keyword.
In the same way that its important in using your keywords for your backlinks its just as important to link back to your pages internally using your keywords. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally.
Visitors should have easy made pathways connecting to your other pages from every page of your website.


This means any alt tags for images, meta page information and existing content at the very least of things.
If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Auf lokale Keywords wurde verzichtet, um Agenturen in groAYen StA¤dten und dem damit verbundenen Suchvolumen keinen Vorteil zu verschaffen.
Sollten wichtige Keywords oder Agenturen fehlen, bitte rechts als Kommentar posten und wir werden diese Keywords und Agenturen in die Datenbank aufnehmen. Gut strukturierte Seiten werden auch vom Googlebot positiv bewertet, da der Bot relevante Informationen besser verstehen und interpretieren kann.
In der aktuellen Studie von Searchmetrics wird aufgezeigt, dass immer mehr gut positionierte Seiten uber eine solche Uberschriftenhierarchie verfugen. Auch hier gilt: Fesselnder Content kann die Verweildauer des Nutzers erhohen, wenn der Inhalt seiner Zufriedenheit entspricht.
Beim Vergleich von Backlinks sind die Unterschiede zwischen Top10-Seiten und dem Rest deutlich zu erkennen – so verfugen Seiten in den Top10 uber mehr als 1.000 Backlinks, die Seiten der Platze 11 bis 30 verfugen mit 419 uber deutlich weniger Backlinks.
Elemente, wie der Seitentitel, die Seitenbeschreibung und die H-Uberschriften bleiben wichtig fur die Basis-Optimierung einer Webseite. Even though links still remain as most important factor for raking in 2016, there are many factors that make slice of algorithm. Add the words that relate to your web page into the box and let Google tell you the best ones to use!
For maximum benefit, these H1 tags need to represent the page content and contain the main keyword for that page. The navigation links anchor text should be the exact keyword term that you are targeting as Google is very precise about how anchor text is written. If this article helped you, or you have feedback please leave a comment and I will ensure I answer it.
With 15 years of SEO experience and research under her belt she knows what works and what to avoid.
I read that social media is getting more and more important for SEO, and that the more fans and followers you have on accounts linked to your website, the higher you rank in google. Google sta facendo sforzi notevoli per capire il linguaggio naturale delle persone per restituire un risultato il piu possibile in linea con le aspettative di chi compie la ricerca.
This is important but not the end of the world if you dont have your keywords in the domain. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings.
Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can.
Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. Remember to naturally optimize your website based on the content of each page of your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site. Mit einer einhergehenden Optimierung der Technik kann sich dies auch positiv auf Faktoren, wie die Click-Through-Rate (CTR) sowie die Bounce Rate (Absprungrate) oder die Verweildauer positiv ausfallen.
I would like to break down most of the important ones, that you could also use in 2016 to rank your webpage in Google.
Aim to use words that have low competition and a high number of searches because you don’t want to compete with all the big boys and you want the best chance of being found. Your navigation should stand out and be easy to follow so that your visitors can easily find what they are looking for. In pratica ci dice che tutti gli elementi degli algoritmi entrano in gioco con un peso diverso a seconda della query digitata. Lo abbiamo gia detto piu volte che dei contenuti di qualita sono piu graditi, sia da Google che soprattutto dagli utenti, e sono sicuramente in grado di dare migliori risposte ad un utente che effettui una ricerca con un linguaggio naturale e corrente. Perche in fondo, se confrontiamo i risultati restituiti da Google qualche anno fa con quelli di oggi, ci accorgiamo che una parte di quel futuro e gia arrivata. If your website has been online for several years, chances are you have an established business. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.
Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.
First thing that Google watches is the title tag. So be wise when choosing main keyword so it looks accurate and perfect for search engines.
Ci sono moltissimi Seo Specialist e Blogger che sono restii a concedere un link follow in seguito a questa strategia messa in atto da Google.
This will help crawlers of search engines to find pages that are relevant on same website more easily.
Alla fine tirerete le vostre conclusioni e troverete anche il video integrale dell’evento. The age of your domain is important, there’s a saying in SEO that aged domains are queens.



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