And here is what I don’t get now – how come all the SEO  “guru’s” out there are now saying, “we told you so”?  Yet, they are still selling link building and tracking tools.
The only sure way to assure visibility is by expanding PPC and Adwords campaigns, in other words – by paying Google. Some of the best pieces of content that have worked for us are surveys, whitepapers and instructional videos that provide value not just now, but ongoing as well.
Exploring the world of web design, search engine optimization and Internet marketing by Patrick LaJuett. Yesterday, Google announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads. This simple demo is a 3 page ad with simple animation loop (page 1), a embedded YouTube clip (page 3), and a link to my G+ page (page 3). Responsive Website Design with Google Sites New responsive design website deployed using Google Sites.
How to design your company's business cards Digital marketing is replacing traditional print advertising for many companies.
Anyone who’s up on technology has heard of mobile web design and content marketing—two terms used with increasing frequency in the online world. Can mobile design and a great content marketing strategy be combined without sacrificing either content or design elements? The truth is that great content does not have to be sacrificed for mobile design and can even be enhanced by the capabilities of new devices. How can web designers show clients the importance of mobile design and content marketing, and combine them effectively? Showing clients how their website appears on a variety of handheld devices or Google’s GoMo Meter is a good way to promote the responsive design element. Adhere to the following best practices to show clients that responsive web design that incorporates the unique features of handheld devices and a killer content marketing strategy can work together to create an awesome online experience. Google’s Mobile Movement infographic presents a strong argument for integrating responsive design into a content marketing strategy. To properly integrate responsive design and a content marketing strategy, accept that you should work as part of a team that includes marketing professionals, or develop your own content marketing skills. Expect the marketing professionals to set the content requirements, and design around them. As a team, identify and create content based on user needs, and then optimize the user experience in a mobile environment. Take advantage of whatever the device offers—GPS, mobile browser, touchscreen, phone and camera features—to build and present your content in a creative, useful, engaging and entertaining way.
Multi-screening occurs sequentially or simultaneously, providing new opportunities for multi-platform content marketing. Think of mobile content development as responsive marketing, or creating content that meets the way people use their devices.
Combining responsive design and a content marketing strategy for optimal benefit forces businesses to throw out unnecessary content and focus on the stuff that is important to customers.
Mobile design forces designers and content marketers to prioritize and design for the smallest screen on the market.
The best content marketing strategies use responsive design and the unique capabilities of mobile devices to anticipate and answer the user’s needs based on an analysis of typical users.


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A new report suggests that Yahoo is head and shoulders above Google in one key area and it happens to be a product that the struggling web company won’t release to the general public! Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but only Yahoo!
The 470-page Web Analytics Report 2009 compares the offering of numerous vendors and you can purchase it here.
It has much less to do with their noble claim to be concerned with user experience and anti-spam. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed.
A properly integrated responsive design and content marketing strategy should produce a phenomenal user experience for visitors to your client’s website. Don’t be surprised, however, if your clients balk when bits of important content are omitted on the tiny screens. When a smartphone user needs to book dinner reservations while running to catch a bus, he doesn’t have time to explore a beautifully rendered menu with glorious graphics.
Say a hungry and busy pizza lover uses his smartphone to order a pizza while riding the train home from work.
When he is on the train, his GPS-enabled smartphone shows him the closest location of his favourite pizza franchise as a pop-up on a map. The difference is that when designing websites and choosing content for mobile websites, the user’s needs change based on a variety of factors—in particular, the device they use. The user may start their online shopping expedition with the smartphone and only need immediate access to this season’s fashion line, for example.
When the online shopper continues on to their tablet, they want to see a shopping cart and e-commerce options. If they don’t, users will become frustrated and will simply jump to competitor websites that are easier to navigate. They don’t want to read novels about widgets on their phones; they want to know where they can buy a novel and what it costs.
The phone, GPS, camera, video and web access of smartphones and tablets provides unlimited opportunities for creative marketers to present their products and services in innovative ways.
Surely that’s enough time to tweak what was already a great analytics package, and set it free! I hate how you have to wait a whole day for Google Analytics to update, which is why I use a server side PHP script. I like analytics, but I felt that it was missing alot of core things, especially having to wait a day to get the previous days information.
No, Analytics works just fine So if Yahoo got a better product it’s a really really bad idea for them not to release it. Google knows that with more SEO ambiguity out there, serious brands will feel compelled to play it safe and assure their visibility.
If I am right and Google is intentionally implementing chaos in its search strategy, then the only constant factor you can count on?
Of course, clients rightfully want to know what the potential results will be so start thinking about how to ensure that you are delivering added value.


They see their own customers and clients talking, texting and surfing the internet via their mobile devices.
This is your chance to explain that you can introduce media queries and responsive design into their existing content strategy, or build a new content marketing strategy using responsive web design techniques to ensure that the most important content appears on every device. Your goal is to find creative ways to present content that best meets the objectives of a given website while working within the parameters set by responsive design. He taps the link, which leads to the mobile website, and he discovers he can order right from his phone. According to Google’s 2012 report, “The New Multi-Screen World,” 67% of subjects used more than one device to shop, and they used these devices sequentially, or in steps, to move from browsing to shopping to making the purchase. Businesses can capitalize on this by using handheld device capabilities in conjunction with online and offline marketing activities.
Restrictions imposed by mobile design (such as small screens and slow load times for graphics) force efficient and affective content, which requires stripping away the excess that exists on traditional websites. With some careful planning, an integrated approach to design and marketing can result in a cutting-edge campaign that excites and engages users and results in more sales leads—and a happy web design client. Glad to see they do, but after clicking over there, I see it’s only open to advertisers and related partners, and in spurts at that.
In fact, I quite often test sites and then immediately go to that report to make sure that each individual page is tracked properly, just seconds after I’ve been on the pages.
It woulds be nice if they made their Web Analytics available to the masses, as it might lead to more people appreciating them for what they are and supporting their product more. They also understand that excellent content is the key to making money directly or indirectly from a website. Or close up shop (which I hope many do — not because I mind the competition, but because they are the ones who were helping to keep the Internet full of crap). If until now you found those monthly dances to be nerve racking events and were waiting anxiously for search results to shake back into place, your world is about to get a lot more shakier. While such content may play a key role in a campaign, a good piece of content doesn’t have to be viral, off the wall, too cute to resist the joke of the day. Nothing beats real value. While we experienced some post penguin stress of some heavily optimized pages, we see that the real valued pieces of content are doing great.
What many clients don’t understand, though, is that a website that performs well and shows great content on any handheld device can help them gain new customers in the mobile user market. Remove the one that says “Wicked Web Designer” and don the one that says “Content Marketing Guru Extraordinaire”. He then realizes he forgot the pineapple (which his pregnant wife craves) and immediately clicks the “Call Us” button on the touch screen to dial the store’s phone and speak to an employee, who adds the pineapple to his order.  The GPS, mobile browser, touchscreen and phone capabilities were instrumental in making the purchase. The mobile web allows businesses to take their online content marketing strategy right into the place of business through QR codes on posters, banners, product labels and brochures and through applications such as Foursquare.



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