Reverse Graffiti: Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message. Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well.
Undercover Marketing: Also known as “stealth marketing,” marketers disguise themselves as peers amongst their target audience. Flash Mobs: Flash mobs involve organizing a group of individuals to perform a specific action or task at a pre-determined location and time. Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Treasure Hunts: Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences.
Urban Environment: The most successful guerrilla marketing strategies make great use of the spaces around them.
While today we’re mostly showing physical, visual examples of guerrilla marketing, there are plenty of online examples. Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising.
Allows for creative thinking. With guerrilla marketing, imagination is more important than budget. Mysterious messages can be misunderstood. There’s often an air of mystery to guerrilla marketing campaigns, and while it’s this sense of mystery that can often propel a campaign’s attention and notice, the lack of clarity can also skew audience interpretation. Confusion associated with guerrilla marketing campaigns can have extreme implications, such as in 2007, when flashing LED circuit boards promoting a new animated series, Aqua Teen Hunger Force, were quietly installed around the city of Boston. The hired installers were even arrested for mounting “hoax devices,” but were later released.
Authority intervention. Some forms of guerrilla marketing, such as non-permissioned street graffiti, can result in tension with authorities.
Unpredicted obstacles. Many guerrilla marketing tactics are susceptible to bad weather, thrown timing, and other small instances that could easily threaten to undermine an entire campaign.
Potential backlash.  Savvy audiences may call out businesses who are implementing guerrilla marketing campaigns they don’t approve of. There’s no doubt that guerrilla marketing can provide fantastic results while allowing marketers to exercise their creativity in a unique way, but it will only work for businesses who aren’t afraid of risk-taking.
Axe Body Spray uses custom stickers attached to the classic “exit man” signs that are so commonplace in establishments everywhere. Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew.
Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches. This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience.
An organization raising awareness of Alzheimer’s created an ingenious marketing strategy involving city maps. There’s no shortage of stairs in the world, and many genius guerrilla marketing tactics make use of staircases for their own benefit.
This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media. Similar to the elevator ad above, this ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion. Beau Rivage Resort Casino uses airport baggage belts to capture users’ attention as they wait for their luggage.
Unicef reminds city-dwellers of the millions of people around the world who do not have access to clean drinking water. Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell. Cover Girl makes clever use of a city turnstile to mimic their Lash Blast Mascara application comb. Burn 60 makes creative use of a drawstring bag in this physical piece of guerrilla marketing. The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city. Colgate creates toothbrush-shaped wooden popsicle sticks to inset into ice cream bars, reminding children (and adults) of the importance of brushing.  Presumably the importance of brushing with Colgate. This disturbing (but effective) guerrilla marketing strategy from Campaign Against Landmines uses restaurant ketchup packets to drive home the horrors of landmines and the injury to innocent victims in war-torn countries. Note: Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. As you walk home today, look at your surroundings and try to pick out the setting for your guerrilla marketing campaign – stairs, benches, and street corners could become your marketing masterpiece.


If you're not getting many requests for your ebook, it may be because the link doesn't work. What would you do if you came outside and found that someone kicked a soccer ball into your car? That’s something I heard Gary Vaynerchuk say back in 2008 when I was in my early stages of understanding online marketing. At the time I was (insert sappy story here) recently laid off from playing arena football after I got injured in a game.
Now that we have established that you should be marketing something online that you have a passion for, let’s get to the good stuff. I’ve been using social media and applying a number of different strategies to market my products and services online for a few years now.
In short, guerrilla marketing means doing something interesting or different to promote your business instead of spending money on marketing or advertising. If you create the right game plan, then it will be extremely fun as most of the time you will get great results without having to spend much money.
I know I should jump into another site besides LinkedIn, but the reality is that LinkedIn events application is more powerful than any other social networking sites. Although most webinar services do cost a small monthly fee, there are some that are free and others you could start off with a free trial for a month like with GoToWebinar (the platform I promote and use for all of my webinars). Videos are more and more becoming the main thing Internet users consume, and it’s hard to deny this when YouTube is one of the top 5 most trafficked sites in the world.
I sat down with Mitch to learn more about how you can get the most out of guerrilla marketing online.
Now that you know you can generate more leads and sales online without having to spend any money, what are some other creative *free* marketing strategies or tips you could add to this post? What have you specifically done to create awareness and generate more sales that didn’t cost you a dime?
As a recent college grad, I am always looking for new strategies that can make me stand out from others.
I set up my baking blog 'Conman Cakes' last year and to get the name out there I ran seasonal campaigns for Easter, Hallowe'en, Christmas, getting people 'liking' and 'sharing', not to mention dishing out the free cake! Excellent tips Lewis, I have been using LinkedIn for a while and was looking for a way to leverage the content. If this is the information you give away in an article I look forward to what else I can learn from you.
I think some people mistake guerrilla marketing as a scammy because some 'get rich quick' types have framed their schemes in this way.
I've been on several of your webinars and can't believe all the great information you give out.
It's too bad so many people don'tknow knew the true value and worth of a presence on LinkedIn. Guerrilla marketing is an unconventional system of promotions, relying on time, energy, and imagination instead of big marketing budgets.
They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy.
It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. While smaller, more covert operations will make their mark wherever they want, for most businesses it’s recommended to get permission from a property owner before going Monet on the walls of their establishment. The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time.
One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them.
In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs! Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project. Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Guerrilla marketing relies heavily on word-of-mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal.
Some especially noteworthy or unique guerrilla marketing campaigns will get picked up by local (and even national) news sources, resulting in a publicity powerhouse affect that marketers drool over. The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices.
While it’d be easy to label this campaign as a disaster, the story got picked up on major media networks across the country, so despite whole ordeal, some would probably call it a success. This is especially true of undercover marketing campaigns – if you’re caught, prepare to face the wrath.


The added stickers create a story about the familiar exit man – and to think all this time we thought he was escaping from a fire! This Weight Watchers magazine advertisement changes shape as users remove perforated pieces.
It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino. In an industry packed with false promises and big talk, the simplicity of this design sets it apart from other health and diet pill peddlers.
Non-Passion – If you are not passionate about the things you are doing while you are in the crappy situation… then fail fast and move on until you are doing something you love!
I remember most clearly him tipping off feminist groups about an upcoming Tucker Max book signing, then turning around and tipping off the local news about the resulting scheduled protest, which generated front page coverage for his client Tucker. I now need to work out how to create and to generate interest a group around the Insurance market .
Aside from the fact that I just love combining community service with every activity I do, aligning your business with a local charity (or multiple) is a great way to show that your business doesn't only care about making a profit, but also that you care about enhancing the community where you're based. What is the # 1 thing that you all do with Linkedin that creates real value for your network?
I recently found your blog and it has showed me how using LinkedIn can increase the success of my business. What I believe has really worked for me on LinkedIn is being genuine and considering the professional needs of others.
So I googled you instead.Awesome that I cn make a comment in time to get a copy of your Linked in Mster strategies. I finally did a few basic things like adding a photo to my Linked-In profile today, even though I signed up months ago. As sales people we can learn from the principles guerrilla marketers use to surprise, perplex, and delight our future customers. Stencils tend to be small in size (as opposed to a full-wall mural) and consist of simple designs. During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth. Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt. There’s nothing better than getting people to talk about your campaign on their own accord. When users opened the map, they saw only a mess of unmarked, unlabeled road, mirroring the confusion and sense of misplacement associated with Alzheimer’s disease. I was also on your webinar where you have touched on all the socila media outlets available.
It's a great way to connect with an untapped audience, create awareness of your brand and ultimately drive sales.
Whether it's answering questions in the Answers section or facilitating connections, I believe in the adage that the more you give, the more you get!
Just the idea of using LinkedIn events was entirely new to me and I'm sure going to pay off greatly. I think my tip would be to form a small mastermind group of supportive people, to share ideas and get feedback. Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9.5 million users (setting yet another record).
Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. So now its time to put it all into action and create a plan for where I wish to be by yeras end in 2011. I'm really looking forward to lreading your book and acting on your recomended action steps.Thank you. I've experimented with podcasting and doing videos but have not found the right mix yet.What I do find works well is to interact with my subscribers or people in my groups. By being a little cleverer and more unpredictable, you challenge consumers who desire some fun in their products.
When I make my subscribers stars (by using their name and questions) it creates a lot of excitement plus loyalty.



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