Reverse Graffiti: Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message. Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well. Undercover Marketing: Also known as “stealth marketing,” marketers disguise themselves as peers amongst their target audience.
Flash Mobs: Flash mobs involve organizing a group of individuals to perform a specific action or task at a pre-determined location and time.
Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand.
Treasure Hunts: Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences. Urban Environment: The most successful guerrilla marketing strategies make great use of the spaces around them.
While today we’re mostly showing physical, visual examples of guerrilla marketing, there are plenty of online examples. Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising. Allows for creative thinking. With guerrilla marketing, imagination is more important than budget.
Mysterious messages can be misunderstood. There’s often an air of mystery to guerrilla marketing campaigns, and while it’s this sense of mystery that can often propel a campaign’s attention and notice, the lack of clarity can also skew audience interpretation. Confusion associated with guerrilla marketing campaigns can have extreme implications, such as in 2007, when flashing LED circuit boards promoting a new animated series, Aqua Teen Hunger Force, were quietly installed around the city of Boston. The hired installers were even arrested for mounting “hoax devices,” but were later released. Authority intervention. Some forms of guerrilla marketing, such as non-permissioned street graffiti, can result in tension with authorities.
Unpredicted obstacles. Many guerrilla marketing tactics are susceptible to bad weather, thrown timing, and other small instances that could easily threaten to undermine an entire campaign.
Potential backlash.  Savvy audiences may call out businesses who are implementing guerrilla marketing campaigns they don’t approve of. There’s no doubt that guerrilla marketing can provide fantastic results while allowing marketers to exercise their creativity in a unique way, but it will only work for businesses who aren’t afraid of risk-taking. Axe Body Spray uses custom stickers attached to the classic “exit man” signs that are so commonplace in establishments everywhere.
Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew. Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches.
This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience. An organization raising awareness of Alzheimer’s created an ingenious marketing strategy involving city maps.
There’s no shortage of stairs in the world, and many genius guerrilla marketing tactics make use of staircases for their own benefit.
This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media. Similar to the elevator ad above, this ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion.
Beau Rivage Resort Casino uses airport baggage belts to capture users’ attention as they wait for their luggage.
Unicef reminds city-dwellers of the millions of people around the world who do not have access to clean drinking water. Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell.
Cover Girl makes clever use of a city turnstile to mimic their Lash Blast Mascara application comb. Burn 60 makes creative use of a drawstring bag in this physical piece of guerrilla marketing.
The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city. Colgate creates toothbrush-shaped wooden popsicle sticks to inset into ice cream bars, reminding children (and adults) of the importance of brushing.  Presumably the importance of brushing with Colgate. This disturbing (but effective) guerrilla marketing strategy from Campaign Against Landmines uses restaurant ketchup packets to drive home the horrors of landmines and the injury to innocent victims in war-torn countries. Note: Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar.
As you walk home today, look at your surroundings and try to pick out the setting for your guerrilla marketing campaign – stairs, benches, and street corners could become your marketing masterpiece. If you're not getting many requests for your ebook, it may be because the link doesn't work. In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. Guerrilla marketing has emerged as one of the most effective methods marketers use to break through the omnipresent ‘ad overload’ that society has trained itself to tune out.
1) The prime tenets of a maximum impact guerrilla marketing campaign are low budget, high exposure and originality of thought.
2) One thing that sets guerrilla marketing apart from traditional forms of advertising is its ability to catch the public notice in a wholly unexpected way. 5) Guerrilla marketing has many similarities to other new, non-traditional marketing methods such as viral marketing. 7) Cingular Wireless’ jumbo guerrilla marketing ad also used shock as a weapon, though without any gory connotations.


8) Some guerrilla marketing campaigns take advantage of pre-existing features of a location in order to magnify their impact. 10) Another way to achieve big results on a small budget is to leave the target market holding the bag – literally.
11) Sometimes two very different companies will partner up to boost a guerrilla marketing ad’s reach.
12) Even traditional industries like farming are jumping on the guerrilla marketing bandwagon. 13) This guerrilla marketing campaign from Nike tapped into society’s habit of noticing and reading signs.
14) Using ordinary fixtures in extraordinary ways is another key to effective guerrilla marketing, as can be seen in this very creative ad for Right Guard deodorant. It’s hard to say whether guerrilla marketing is clever, we as a society are jaded enough to fall for its charms, or both. When some starry-eyed startup shocks the world with an underground marketing campaign that costs nothing but causes shockwaves, it's called guerrilla marketing. This morning I discovered in Chalk Farm London where I work that 2 cars were full of paint as you can see on the picture.
It appears that the car in the middle is the new Nissan Qashqai and the car painted in blue and the one painted in purple are both Volkswagen cars. From giant popsicles to Post-It Note suits, please enjoy the following examples of great guerilla marketing. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. While smaller, more covert operations will make their mark wherever they want, for most businesses it’s recommended to get permission from a property owner before going Monet on the walls of their establishment. The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them.
In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs! Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project. Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Guerrilla marketing relies heavily on word-of-mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal. Some especially noteworthy or unique guerrilla marketing campaigns will get picked up by local (and even national) news sources, resulting in a publicity powerhouse affect that marketers drool over.
The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices. While it’d be easy to label this campaign as a disaster, the story got picked up on major media networks across the country, so despite whole ordeal, some would probably call it a success. This is especially true of undercover marketing campaigns – if you’re caught, prepare to face the wrath. The added stickers create a story about the familiar exit man – and to think all this time we thought he was escaping from a fire!
This Weight Watchers magazine advertisement changes shape as users remove perforated pieces. It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino. In an industry packed with false promises and big talk, the simplicity of this design sets it apart from other health and diet pill peddlers. These 15 awesome guerrilla marketing campaigns build on the history of guerrilla marketing to illustrate where, why, and how the media markets their message in unexpected ways. So declared Jay Conrad Levinson, coiner of the term “guerrilla marketing” and author of a 1984 book of the same name. A classic example is the so-called 2007 Boston Mooninite Scare, originated and organized by Interference Inc. Hanging a label on a campaign is merely a matter of semantics in many cases and there are gray areas, exemplified by the historic New York Times ad for Firefox 1.0 that appeared on December 16, 2004.
Specialty TV network HBO had a “hit” with the above campaign that played on the crime theme of The Sopranos.
The ad shown above works on a number of levels, attracting those looking down, those looking up or from a distance, and appealing to the funny bone by having the word “dropped” appear to have dropped right off the billboard. Such is the case with the above two ads from (left) Brazil’s Hopi Hari amusement park and (right) Hewlett Packard printers that take advantage of moving escalators to underline the theme.
The above installation for 3M Security Glass uses just $500 in real currency but looks to be much, much more. This Turkish ad for YKM Sport active wear may have roped in more than a few extra buyers with its clever use of kinetic imagery. The company used a two-pronged approach, featuring photos of the small Gone Running signs in amusing situations and, at the same time, giving out actual signs for people to use where and when they wished. Once again, guerrilla marketers take advantage of society’s ingrained responses to red emergency boxes and triangular warning signs. Even so, it’s possible to use sex – or rather, human interest in the topic, to guerrilla market products.
Any way you look at it, these ads show that in the cut-throat game of sales success, you’ve got to be a guerrilla to become the top banana!
This company has used many forms of ambient and alternative advertising to get their message across.


Incuriosire, intrigare e coinvolgere sono gli effetti che la guerrilla produce sulle sue "vittime". Stencils tend to be small in size (as opposed to a full-wall mural) and consist of simple designs. During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth.
Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt. There’s nothing better than getting people to talk about your campaign on their own accord. When users opened the map, they saw only a mess of unmarked, unlabeled road, mirroring the confusion and sense of misplacement associated with Alzheimer’s disease. Levinson may have been inspired by Rainbow Man, a fixture at televised sports and media events from the 1970s through the 1980s.
Both governments and NGOs have used guerrilla marketing to great effect in publicizing hot-button issues like smoking, animal rights and AIDS. The 2-page ad was funded through contributions from 10,000 people who paid to have their names featured on one of the pages.
One has to wonder, though, if the cab drivers whose taxis hosted the grisly ads suffered a drop in their business! The impression was strengthened by posting a security guard at the site, just to prevent anyone with dollar signs in their eyes from attacking the display with a tire iron. To publicize the rural market on cold urban streets, an ad campaign was hatched that saw dozens of fresh, juicy apples hung on bare-limbed trees. The added viral component greatly increased the range and depth of the ad campaign at very little extra cost.
Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9.5 million users (setting yet another record). The plan was to set up several dozen Nite Brite style, battery-powered placards in high visibility urban locations that included bridge overpasses and transportation hubs. The latter was the topic of this memorable 2007 installation in the German city of Hamburg.
The donation drive conducted by the Mozilla Foundation set out to raise $50,000 to cover the cost of the ad but ended up raising 5 times that amount. Use of the hands and feet WAS allowed, however, and the artful ad reportedly could take a kicking and keep on tricking. Each succulent fruit bore a sticker advertising the market’s fresh-not-frozen produce, thus giving extra apple appeal to ads that might otherwise be, shall we say, the pits. Check out all the wonderful marketing this agency has done and let us know which one is your favourite by commenting below! If Stewart has been absent from America’s television screens of late, it’s for a very good reason… he’s currently serving three consecutive life sentences for a botched kidnapping attempt in 1992. The non-pro’s installing the devices attracted a different kind of attention from Boston city authorities hypersensitive to unusual activity post 9-11, who overreacted on a massive scale. On a zero ad budget with all funds being donated, the Jung von Matt AG agency set up 114 statues in the city’s main square with each one representing an HIV-affected child. Peering closer, curious onlookers noticed that the main image was actually a mosaic of hundreds of individual women wearing different styles of D&G bras. Guerriglia Marketing e un insieme di tecniche di comunicazione non convenzionale che consente di ottenere il massimo della visibilita con il minimo degli investimenti2. It’s easy to look back and ask Interference Inc., “What were you thinking?”, but in actual fact the unexpected blast of media exposure did more for their clients then they likely expected. The deal was sealed when D&G’s ad agency created a website where those interested could zoom in to view the mosaic up close and very, very personal. Concorre allo sviluppo delle strategie di mercato attraverso la messa in scena di pseudo-eventi concepiti in integrazione all'immagine dell'azienda3. Sfrutta il bisogno di novita dei mezzi comunicazione e la permeabilita dei suoi meccanismi per promuovere idee, marchi o prodotti4. Programma e inocula nel sistema dei "virus" comunicativi in grado di autoreplicarsi nelle menti dei consumatori5. La prima naturale domanda da porsi e se il prodotto o servizio che si vuole lanciare si presta a una campagna di guerrilla marketing.
Difficilmente una campagna istituzionale puo essere veicolata con tecniche mordi e fuggi, anche se non e del tutto da escludere.Idea originale.
L'impostazione iniziale che deve avere e quella di una piccola rivoluzione nel proprio settore. L'obiettivo finale e far parlare di se, quindi piu si e originali piu si riuscira nel proprio intento. E per questo non servono budget smisurati, ma al contrario sono utili pochi investimenti.Creazione del teaser. Nella parte operativa della campagna mordi e fuggi, tutto ruota attorno alla creazione del teaser, che da concretezza all'idea originale. Non e l'unica tecnica pubblicitaria utilizzabile, ma sicuramente e quella piu efficace in una campagna di guerrilla marketing. Se la campagna ha avuto successo, il tutto si svolge in pochi giorni o settimane, anche perche un teaser non puo reggere piu a lungo. A questo punto, il teaser va svelato, con un'opportuna fase due della propria campagna, in cui si spiega il significato del primo lancio.Se infine il successo e stato ampio, questo puo generare una seconda campagna di comunicazione, di tipo tradizionale.



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