There are a lot of valuable marketing lessons to be learned from this guerrilla marketing tactic. In this case, the dealer knows that not everyone driving down the street is going to come by the dealership. Rachel is the resident Content Fairy at MadeFreshly, the ecommerce platform that makes your passion pay off. But there’s more to guerrilla marketing than trendy murals on city walls and slapping brand stickers on street signs. Guerrilla marketing is a way to get your message inside the deepest part of your customer’s brain and wake them up from the droning buzz of mainstream marketing… and it’s success is backed by psychology. These are the 15 psychologically based facts by Jay Conrad Levinson, the actual dude who coined the term “guerrilla marketing,” on how and why this strategy really works. Even though we can consciously choose when to think about or say something, our brains have made decisions way before we are even able to comprehend them.
The right side of your brain is where creativity is born and the left side is more analytical.
Your stated message is what you actually verbalize and your meta-message is how your message looks visually. Your share of market is the place your business occupies in your respective industry and your share of mind is your business’s brand making itself a household, reliable name in the minds of your customers. Freudian Marketing states that purchasing preferences take place in the unconscious mind with colors, visuals, and tactile materials subconsciously helping. Soft steps include free videos, free pens, infographics, newsletters and stickers amongst many others. Written words are used so often in marketing campaigns that we become desensitized to the messages they’re trying to send.
Feelings, opinions, sentiments from your customer combined with feedback about your product itself will help make your product that much better. Make your customers feel like you are targeting them specifically and personally by taking the time to listen to their questions, get their feedback, and let them know their business matters. When you show that you care about your customer’s success, your return on customer investment in the long-run will pay off, your brand will be more trusted and you will gain repeat customers for a lifetime! Work to always create better ways of reaching your customer base so your work doesn’t become stagnant. Before the term guerrilla marketing was coined by Jay Conrad Levinson in 1979, marketing strategies were successful but we didn’t have as much research on what emotionally stirred and moved customers like we do today.
Now that we know the psychologically rooted fundamentals of marketing, we know what is appealing, convincing, and memorable.
Now check out these 42 Kickass Ambient Marketing Examples to get some inspiration, and then Start Promoting Your Business with These 10 Guerrilla Marketing Ideas.
Over 4 million people around the world disappear every year and are forced into hard labor and prostitution.

This missing persons guerrilla marketing campaign has made placed a wall in front of another wall that looks just like it on the sidewalk. Ok, so I don’t know if he really taught me this one though Jay has taught me a ton of other great marketing ideas.
I got to spend 3 days with the master and creator of Guerrilla Marketing but the most important part of the whole weekend was that he was there in the audience just like me. As business owners, entrepreneurs, sales professionals, and even marketers, some times we forget one of the most basic things we need to remember.
Jay was there to learn some of the latest and greatest new marketing tactics people are using in the world, just like myself and 300 other marketers. The fact of the matter is that we should always be on the lookout for ways to grow our knowledge base and skills.
The greatest advantage entrepreneurs have is that they can be agile and flexible over the big corporations. Ely Delaney is a dad, graphic designer, author, speaker, marketing consultant and creator of My Business Marketing Mentor. Check out this neat way to get people to reach for your product, design stickers that go with the door handles. By putting a brand new car in a high traffic shopping center helps attract more eyeballs to their inventory and gives more exposure to their dealership. Subconsciously I knew that this car was suppose to be on the dealer’s lot and not in a shopping center parking lot.
It takes 17 touches before a potential customer actually makes the decision to do business with you*. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression. Understand these and your marketing campaign will stand out from the rest, and translate into sales. That doesn’t mean you have to literally copy and paste the exact marketing tactics you’ve used before, but the essence of your message needs to be there every time. Right brained people respond better to emotional and personal appeals while left brained people like knowing logical and mathematical reasons behind something. People appreciate when you get to know them aside from the message or product you’re trying to promote because emotional appeal is a strong marketing tactic. Skinnerian Marketing is based upon detailed experiments that concluded a cue triggered people to engage in activity that offers a reward, like posting a certain Instagram picture to get likes.
Soft steps are used because marketers know it takes customers a little while before making the hard step of actually buying. If you’re marketing tactic includes a video or picture of someone, make sure the non-verbal messages they’re sending evoke just as much emotion as words would–if not, more! Your product can be great in your eyes but you have to make sure your customer likes it too.

When you make a person feel important, they will feel more obliged to return the favor and buy. Stretch your guarantees and throw in extra incentives to improve your deals and make it hard for a customer to turn away from your product.
Though most of the basic principles last forever, there are always new tactics, ideas, and technologies out there to help us grow our businesses and be more productive. We can move quickly and take advantage of the latest tools that are available to us much more quickly.
They will keep evolving and you can’t just do the same thing over and over and have it all work forever. His goal is to teach marketing to small Mom & Pop style businesses in a simple easy to understand format that they can use to help gain marketing ideas and market their businesses to boost sales no matter what the economic climate may be. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features.
This caused me to focus in on this out of place object, burning an image of this out of place car into my brain. In order to get those cars moving off the lot it’s going to take more than the normal marketing approach to stay afloat. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership. The first touch may be a newspaper ad, the second touch may be that they find your website, the third touch may be someone talking about your business to them, the fifth touch could be the customer seeing you ad one more time.
Old Spice: This iconic Old Spice commercial was funny, unique and charismatic, and it went viral in a big way. Google changes it’s rules all the time, new ways of working old ideas get created almost on a daily basis. As more and more touches interact with your potential customers, the more likely they are going to to do business with you. The Alzheimer Society Hamburg: This effective guerrilla marketing campaign involved staff handing out free Hamburg city maps at tourist booths. Volvo Trucks: Volvo teamed up with Jean-Claude Van Damme for this epic video of him doing the splits on two reversing Volvo trucks. The official video has had just over 62M YouTube views to date.Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral.

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