While we’re huge advocates of inbound marketing, just because you’re a small business with a limited budget doesn’t mean you can’t play the offline advertising game. In fact, some of the best inbound strategies have started from offline grassroots campaigns.
The goal is to create something that’s remarkable enough to catch people’s attention, so they not only remember it but feel compelled to share it.
He sent a 30 pound crate to The Bloggess, an active blogger with an online reach of over 340,000 followers. In commemoration of the opening of the movie, ParaNorman, which the creators thought celebrated the joy of weirdness just as much as my blog and book do.
What is everyone talking about today, and how can you leverage that to do something different? Graffiti can be thought of in a negative light because it’s destructive to public property. The concept is simple – instead of adding something to the environment, you clean or remove something. Since then everyone from Microsoft, BMW and Smirnoff to small businesses around the world have garnered attention using clean advertising. Environmental Graffiti showcases their favourite 35 reverse graffiti examples – what do you think? If you like having fun, then chances are you can imagine some great guerilla marketing ideas for your small business. Ikea wanted to celebrate the 30th birthday of one of their most popular book shelves, so they took the shelves where books usually end up in the summer – the beach.
If you’re like the typical small business owner, you spend roughly $2,500 a year on marketing.
Guerrilla marketing is perfectly suited for small businesses that usually thrive on the local customer base. Guerrilla marketing can be one of the most fun campaigns you’ll create for your business this year. So, what are some of your favourite guerrilla marketing ideas for small business?


The coffin in the box idea is pretty out there, feels like something that would happen to Indiana Jones! It’s fascinating how most of these guerilla marketing ideas, which spread so well online, are based on real-world actions. Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. The Marketing Ideas Academy is a powerful online course, full of time-tested, proven marketing ideas that—when used daily—are GUARANTEED to achieve results for your business. Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25 more that we had posted afterwards?
Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Guerrilla marketing is not only cheap, but a very effective way of promoting a business to new people. There’s no limit to the number of guerrilla marketing ideas for small businesses that you can try. They were trying to promote their efforts to end human trafficking, and instead of doing another rally or “insert advertising status quo here,” they put a woman in a clear suitcase on luggage carousals around airports in Germany.
They put the suitcase on numerous platforms to get noticed, especially as the campaign was picking up buzz. Inside the box was a shovel and dirt, and once The Bloggess started digging she uncovered a coffin! But a few years ago English artist Paul Curtis (aka “Moose”) wanted to do something different in the tunnels of San Francisco. They set up bright red shelves on Bondi Beach in Australia stocked with the classics and favourite summer stories. Street art is a great way to support local artists and help your message spread in your community. It’s amazing what happens when businesses leverage the power of offline and online together.


This type of marketing takes consumers by surprise with its out of the box design and advertising. The floor is painted in three dimensional fashion to represent how it looks to freefall in a skydive. The picture of the man who seems to be blowing your hands dry represents the power of the hot sauce. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities.
Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. And according to Amnesty International, it was one of the most successful promotions they’ve had in recent years.
He leveraged the typical polluted image of graffiti and contrasted it with the eco-friendly movement to create a new form of street art, now referred to as reverse graffiti, clean graffiti or clean advertising.
People could browse and read the books, and even take a book if they exchanged it for one they brought.
The image of the man holding his head on the poster had the pole poking straight through his head. The ads require a lot of imagination and an outside-the-box attitude, but look at absolutely every surface you come across–there might be a guerrilla marketing opportunity waiting there for you! As a married father of four, it's usually about whose turn it is to pick out the story at bedtime. Let me know what you think! This article is a great addition to the 122 Must See Guerilla Marketing Examples post.
The image is imaginative and looks so realistic that it makes us want to go grab some chocolate.
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