These landing pages are completely mobile responsive and you do not have to worry about losing leads from mobile users. Originally Posted by NiagaraLocal There are things I can duplicate or customize, not sure how to use the forms. I use 3 different services, aweber, imnicamail and mail chimp, can these responder codes be used?
For Mailchimp - just install the mailchimp plugin and then insert the API from your Mailchimp and it will work with it. A landing page on an ecommerce site is a web page designed for the sole purpose of persuading the viewer to commit to an action that’s positive for your business, otherwise known as a conversion. Another effective copywriting method is to present a problem or threat that you know your target market is used to dealing with, and setting up the desired action as a solution. There are numerous nuances to landing page optimization, and as with any other matter of great complexity, there is a great deal of room for error.
Discover four of the most profitable niches on eBay and get details for the best suppliers for these niches. Often, this virtual handshake comes with an agenda: getting visitors to subscribe or sign up to something, convincing them to buy a product, asking them to download content, or even just getting a simple engagement like a Facebook like or a retweet.
But a lot of people are still in the dark as to how to create and launch a landing page that actually does its job. These may seem so simple— but a quick look at landing pages out there, you know a lot of people need all the help they can get. The portion of the page that’s visible when it first loads up is referred to as above the fold.
If there are unnecessary elements present above the fold that (1) shouldn’t be there in the first place, and (2) distract from your call to action, they you’re failing at the landing page game. Distractions don’t even have to be other button or links—cramming content above the fold can really hurt your conversion. Traditional businesses are notorious for poorly designed landing pages that just have too much going on above the fold. Bob wants to open a bank account so he goes on Google and types in “savings account.” One of the results say Country Bank. The idea of a high-conversion landing page is when a visitor comes to your page, there is very little friction between intent and the actual engagement. Many argue that what’s above the fold isn’t a important as many marketers, designers and conversion rate optimization specialists say. In this era of responsive design, the “fold” might not even be applicable to many websites. However, here are some guidelines for creating solid above the fold design and copy, or just basically what content people need to be looking at when they land on your site.
If you’re running a business, knowing who your customers are is the most basic thing you should be figuring out.
Neville makes it clear, though, that if you want one of those sexy taglines like Nike’s Just Do It and Adidas’s Impossible Is Nothing, you’d have to grow a multi-billion dollar enterprise first. The point is that when you’re just starting out, it’s best to keep your tagline as descriptive as possible. Whether you’re selling a super serious product, a government program or for a huge enterprise, people understand you when you write like a human. Quora, Reddit and niche forums are a great place to find customers “in the wild.” What’s the best way? Talk directly to them! Online-savvy entrepreneurs and marketers know that social proof is the hint of humble-brag on your page that’s just become necessary to push conversion up.
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They dump you in the scary Forest Of Long Text without a map for how you got there or where you should go except to Learn More. The landing page isn’t quite as scary, but the overall experience, because you come across it repeatedly through your daily work, is definitely one of the worst designed.
This is what companies do if they have no confidence in the ability of their copy to convert or they question the value of the content they are offering. I am really surprised a brand like Vocus, who seems to care about their reputation would subjects their prospects and customers to an experience like this.
Closing the loop and as I said on Twitter, I’d like to thank you for the 3rd party confirmation of our plans. Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture. Get results faster with attention grabbing, video driven, high converting video sales, opt-in and promo pages.
Stunning Video Backgrounds – Use your own or any hosted video from Youtube, Vimeo, Amazon etc. All-in-one web based solution – Edit pages on the fly, no coding or tech skills, we’ll even host your pages! Works with all leading autoresponder services… Integration with your AR system is a breeze! No limits on the number of pages you build or pages we host for you and no subscriber or page view limits either! Log into your secure dashboard, and point and click your way to a attention grabbing, high converting page. We’re web-based which means there is nothing to install, configure or update just create without the hassle. Our pages are fully responsive, your visitors will see them no matter what device or platform they’re using. All you need is your current email service provider including Aweber, MailChimp and GetReponse… or any other … and Landing Page Monkey takes care of everything else! We give you the option of hosting finished pages on your own website, OR we’ll host it on our lightning-fast servers for you at no extra charge. If you already activated already, you have to activate a different theme and reactivate the new one for it to refresh. The defining characteristic of an ecommerce landing page is the fact that it’s used to capture information of some sort from the visitor. In many case you’ll need an awesome layout, effective imagery, and an aesthetically appealing design. Make sure your typography matches the tone of your text, and the attitude of your offering. A subdued background color helps draw attention to the boldness of your CTA, and certain colors have subtle effects on a viewer’s attitude. Flipboard implies its value with an image describing its service: mobile viewing of an informative magazine. Try not to fall into any of the obvious traps that often befall hastily constructed landing pages.

You want give visitors the full package when they arrive so you cram in multimedia, a couple of buttons and colors everywhere. This appeals to Bob since he doesn’t really like those big city banks and he supports smaller establishments. Not only are they too many for the landing page, they are all inconspicuously placed on the page.
A Nielsen study found that despite these claims, there is good evidence that users put more value on content above the fold than the rest of the page. He really puts an emphasis on doing things the practical way—don’t get confined by what you think is “business” writing or how you think things should be done. He does a great job of explaining what it is exactly he will be teaching you if you opt-in. Something that will serve as super condensed value proposition for your website, business, app or whatever you’re building landing pages for. Also, never lose track of keeping the language as close to how your audience thinks and speaks. However, you must not give in to the temptation of overstating testimonials, or worse, making stuff up. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they’ll just bail on you no matter how delicious the treat you may be offering. Jeffrey and I will choose among all the people who add a link and provide a treat for the most fright inducing landing page. Wea€™re working on a dramatic overhaul of our forms and appreciate the confirmation of the importance of that project.
Pre-mortem Eisenberga€™s Hierarchy of Optimization Scoring Priorities Of course, you cannot start the 3-step process without first creating actionable personas based on qualitative and quantitative data. You get a short, cloaked URL (like this one ) that you can share all over the web to start driving traffic and building your list instantly. Sometimes that means building enticing offers and advertisements that funnel traffic toward your offerings.
That information can be everything from contact information (email address) to demographics. When you’re building a targeted landing page for your audience, you want to keep certain concepts in mind. It grabs your attention with a seductive image, accurately describes the value of the offering and includes verifiable testimonials from Twitter. Anything that doesn’t contribute to your call to action and makes it harder for the user to  realize what the page is telling them should be eliminated from the site.
Knowing how those exactly are is of course a matter of market research, social listening and some marketing ninja techniques. They look for proof that this service, product or whatever it is has worked for someone else before.
Since they cater to marketing needs, they included photos of renowned marketers on their landing page.
Traffic isn’t easy to come by—so you want it to convert like a madman after you hit publish. In the spirit of Halloween, I’d like to offer you a chance to Trick or Treat with me. That means more opt-ins, sales and commissions for you and less worries about page errors or badly designed, broken pages making your business look prehistoric.

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