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You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month.
A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version.
Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour.
If today were the last day of your life, would you want to do what you are about to do today?
But you may not realize that browsing Facebook could be a big hit against your data plan too.
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While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital.
Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details. The customer often suggests a large deposit on the project, but insists on a rushed timeline.
The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly.
Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital.
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The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital. The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content.
With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience. Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions.
As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals.
The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.
There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well., a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template.
The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset.
The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.

The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data. The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing.
The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015.
Are you wondering what the secret ingredient is to business-to-business (B2B) marketing on Facebook? Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.
Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. Many marketers have been obsessed with Likes to the exclusion of other important considerations. However, it is necessary to have an audience you can communicate with about your company and products.
Build your fan base—use proven methods such as fan-gating content, whereby you require visitors to like your Page before they can access content on a tab on your Page.
On the left you can see Cvent's fan-gate image for those who have not yet liked the Page, and on the right is the contest image for those who have.
Share engaging content—think about content that is relevant to your business customer, such as an ebook. Capture leads—use every possible opportunity to capture contact information, whether it be opting in to an email list or completing a form to download a white paper. Amplify through ads—it starts with your fans, but one of the most powerful features of Facebook is the ability to reach friends of fans.
Once they have captured an email address, they’re able to use their marketing automation software to nurture the lead. In addition to communicating with fans, HubSpot amplifies the distribution of their posts by utilizing Facebook advertising to reach an even wider audience. Cvent is a meeting and event management company with approximately 12,000 fans on their Facebook Page. One tactic they utilized was launching a contest inviting people to share their stories about how they built a crowd for an event. They are also cross-promoting on their website and Twitter to reach an even wider audience and potentially convert those people into fans on Facebook as well. Another tab on the Cvent Page entices users to provide their contact information on a lead form in order to watch a product demo video and receive a $50 gift card. Intel is the quintessential example of a B2B company that has successfully adopted B2C tactics in its traditional marketing. The company provides fans with access to interactive games and a quick scan of its timeline reveals many fun and cheeky posts, all with photos (of course) to optimize engagement. Here are two recent posts on the Intel timeline, where the message in binary code generated a significant number of Likes. Intel taps into Angry Birds to offer its fans a fun and engaging way to interact with the brand. We try to do our best to serve the most appealing content and to engage our customers in various ways. These are but three examples of many B2B companies that are embracing Facebook marketing, each at a different scale. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm.
Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers. That’s why we wanted to let you know about a new scam targeting web designers and other online merchants.
They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction. This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics.
Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers.
It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page.
This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience. To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually.
One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it.
Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content.
The company says the investment will further product development efforts and fuel sales and #marketing.
As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users.
No matter what type of business you run, think about Facebook as a complement to, and extension of, your existing communications channels. Looking at the number of Likes on your Facebook Page without analyzing other engagement and conversion metrics is not going to win you more business. But also remember to share photos and videos, which drive much greater engagement on your Page and in the newsfeed. You need to remain consistent with your brand image but there is always room to have a little fun and engage in a more personal conversation, as opposed to just pushing your product. Facebook ads offer a variety of ways you can segment and target to ensure you are reaching the right customer profile. So it should come as no surprise that they’re doing a great job with their Facebook Page.
Posts on the timeline encourage fans to download ebooks and marketing guides, which takes users directly to a lead-capture form. The company recently embarked on a more aggressive strategy to grow and engage their audience on Facebook.
Cvent is promoting the contest on their Facebook Page and have fan-gated the promotional tab. Cvent also shares photos of their team members to provide a more personal experience for customers who engage with their Page. We offer entertaining programs, utilize custom images quite often as our fans love visuals, we share videos, do fun trivia, geek out by posting messages in binary code, ask open-ended questions, say thank you and happy holidays and address any questions or concerns that our fans might have. I believe that any business can achieve its own level of success if they apply the concepts outlined in this article. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster.
Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports.
With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used.
Facebook has introduced a number of new ad formats in recent months, but this post is still a useful primer for those new to Facebook advertising.
Facebook is an opportunity for us to connect on a personal level and through that to humanize our brand.
They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story. Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free.
Once you agree to the project, this new customer will want to pay you with a credit card very quickly.
Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer.

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