Have you ever came across sponsored links in facebook usually called as facebook advertisement. If you enter the website url then the data present in that website will crawled automatically and if some person click on that advt, your destination website url will be opened. Else if you enter page name, then your facebook page will be opened on advt click and so on. You need to enter the following things 1) Audience location 2) Age & Gender 3) Advertisement Category 4) Campaign Name 5) Campaign budget per day or per click. It is hard to ignore the good reasons why a business should run an online marketing campaign, and one of the most powerful ways to do that is via social media marketing.
It simply makes no sense to implement a social marketing strategy without including the most popular social networking website. The targeting options in Facebook is probably the single most important reason why you need to advertise your business in this powerful medium. Whether your business serves worldwide or local market, Facebook advertising is still good for you thanks to its country targeting option.
With Facebook, creating a page where you can easily interact with your fans is not all there is to it. If you create a Facebook page for your business, it’s not the only thing that you can to it.
One of the best things about Facebook, as far as advertising is concerned, is that it presents a level playing field. Conclusion: As business owners or marketers, our main goal in marketing is to reach the most targeted prospects and convert them into high-paying customers or clients. Maybe you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social. However, rather than leave it at that, I wanted to examine the reasons why Facebook advertising should be included in every business’ digital strategy. Essentially, the difference between paid search and paid social can be reduced and simplified to a single truism: paid search helps prospective customers find your business, while paid social helps your business find prospective customers.
First, you identify your campaign objective, or what you want your Facebook ads to actually accomplish.
Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed.
Just like Google AdWords and Bing Ads, Facebook utilizes an auction system to determine which ads are shown to which users.
The competitive value of a Facebook ad is the sum of an advertiser’s maximum bid – how much an advertiser is willing to pay every time a user takes the desired action – and the ad’s intrinsic quality bid, or how much engagement an ad brings to Facebook and the user experience.
However, not every advertiser wants users to take the same action or shares the same campaign objective. Now that we know how Facebook advertising works, it’s worthwhile looking back at the social network’s history – and its subsequently meteoric rise to global dominance – to understand why Facebook advertising is so effective. Many marketers mistakenly believe that Facebook first got into the advertising game back in 2012, shortly before it filed its surprisingly poor IPO (strange how quickly this was forgotten in subsequent years). These cheap, simple ads were designed to be the digital equivalent of notices you probably saw on noticeboards in your college dorm or plastered around the quad. Looking back at Facebook Flyers, it becomes a lot easier to see Zuckerberg’s long-term strategy for monetizing his rapidly growing site. Aside from how rapidly Facebook’s organic reach declined, the real surprise (or not) came from Facebook’s official position on the matter. While these factors may indeed have contributed to “Facebook Zero,” some of the digital marketing industry’s most prominent thought leaders weren’t convinced.
As you can see, the steady decline in organic reach on Facebook correlates almost perfectly with the steady increase in Facebook’s stock price.
So, now that we know a little more about Facebook ads’ history, let’s take a look at why Facebook ads work and are such a powerfully alluring option for digital marketers. Facebook has a global audience of approximately 1.5 BILLION people – around one-fifth of the entire planet’s population, give or take a few hundred million.
The figure below, taken from Pew Research Center, shows Facebook’s growth trajectory from its inception in 2004 to 2013. As Facebook’s user base continues to grow, the larger the potential audiences advertisers can target based on demographics, personal interests, purchasing behavior, life events, and thousands of other criteria that can improve the ROI of a Facebook advertising campaign.
The second reason Facebook’s growth trajectory is so important is that, whether you use Facebook personally or not, the platform continues to align strongly with changing media consumption habits and the adoption of consumer technology such as mobile devices. In addition, 727 million people – almost half of Facebook’s MAUs – never access the site from a desktop, meaning that Facebook has one of (if not the) largest mobile-exclusive monthly user bases of any site in the world. It’s worth noting that this data does NOT include usage statistics from either WhatsApp or Instagram, meaning Facebook’s total worldwide mobile usage penetration is considerably larger than the data above indicates. With all the talk about growth and increasing mobile adoption, it would be remiss of me to not briefly mention the inevitable (and often unintentionally hilarious) doomsayers and their prophetic predictions of Facebook’s imminent demise. In January 2014, two researchers at Princeton University’s Department of Mechanical and Aerospace Engineering (yes, you read that correctly) conducted a study to determine the potential longevity of Facebook as a social network, and how fluctuations in adoption and usage of social networks can reflect trends often observed in epidemiology, the study of how diseases spread (again, you read that correctly).
Now, I’ll be the first to concede that my command of algebra leaves a great deal to be desired, so I’ll trust the researchers’ math. Regardless, the paper’s publication sparked a predictable tsunami of similarly illogical think-pieces about how Facebook is dying, how the company is in trouble, and all other manner of grim tidings. It’s true that, overall, user adoption of Facebook has slowed in some parts of the world, such as the United States and parts of Asia.
Now that we’ve dispelled some of the myths about Facebook’s impending doom, let’s get back to why Facebook ads are so effective, beginning with cost and potential ROI. Although advertisers have many elements to consider when launching a new online advertising campaign, from potential reach to ad creative, oftentimes it comes down to cold, hard numbers. The figure above highlights the average cost-per-thousand impressions (CPM), cost-per-click (CPC), and click-through rate (CTR) for Facebook ads worldwide. You’ll notice that in the United States, for example, the average CPM decreased considerably between Q4 2014 and Q1 2015.
Aside from these fascinating global trends, perhaps the most exciting aspect of Facebook ads is the fact that overall, CPCs remain low across the board. Obviously, there are considerably differences between CPCs depending on the industry in question. Although statistics like those above are very interesting, and make a powerful case for incorporating Facebook into your wider digital strategy, one of the drawbacks of this data is that it’s pretty far removed from the actual ads and campaigns that generate these figures.
Brett recently put together a campaign for a bundle of whitepapers, blog posts, and other content resources called The Digital Marketer’s Road Map. In the past, Brett devoted a great deal of time, effort, and energy into maintaining high Relevance Scores by rotating his ad creative on a regular basis – sometimes daily – to ensure the ads being displayed in his campaigns were fresh. The only problem was that this approach wasn’t yielding many conversions, despite the campaigns’ strengths according to traditional metrics – so Brett went back to basics.
Ordinarily, many advertisers would be gravely concerned by this perceived drop in performance. If you’ve been trying to figure out whether Facebook ads even work or whether Facebook advertising is right for you, this guide should put your concerns to rest.
But most importantly, one of the main reasons CTR increases on FB is probably that the share of mobile is increasing.

This is helpful only when you want to increase your website or app traffic and it is dangerous sometimes when we want to sell some products online or run some business services. And when social media is being talked about, you definitely cannot avoid to discuss about Facebook, because it is without a doubt the biggest social networking site on the Internet today. With Facebook you can target a specific age group, gender, work, education, interests and more.
You can either target 1 country or multiple countries at the same time, you can input them easily on the targeting options when creating a new ad campaign.
In fact, you can start promoting your product or service on Facebook without spending a dime.
The site also allows you to run special promotions that can get you more leads for your business.
It does not matter whether you are one of the richest companies listed in Forbes or if you are just a start-up.
Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well. Facebook advertising does this by allowing you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users.
This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales. This is done by what is known as audience segmentation – the process of providing Facebook with a profile of your ideal audience so Facebook only displays your ads to people who exhibit the behaviors and belong to the demographics you’re interested in. Facebook ads are highly visual and align with the ways in which people use Facebook, particularly on mobile devices – definitely no tiny, text-based ads here. However, there are a couple of elements that are unique to Facebook advertising, the first of which is a concept known as competitive value. Although the precise methodology behind how Facebook calculates intrinsic quality bid is a closely guarded secret, Facebook does concede that factors such as the volume of clicks, likes, and shares is included in this calculation, as is general feedback on an ad.
This is why Facebook advertising calculates the maximum bid of an advertiser by determining the estimated cost-per-thousand impressions of an ad, or eCPM. However, although Facebook did indeed introduce a raft of advertising options four years ago, the history of Facebook advertising traces back to the social network’s very earliest days in 2004 with what were known as Facebook Flyers.
Aimed at individuals and small businesses hoping to target students at specific campuses during the early days of Facebook’s burgeoning growth throughout academia, Facebook Flyers cost between $10 and $40 per day and were primarily used to advertise social gatherings (read: keggers) and other things you’d expect to see in campus noticeboard ads – dog-walking services, part-time barista jobs, you get the idea. Facebook Flyers featured character limits (25 characters for headlines, 200 characters for ad text). In 2012, there was a great deal of speculation that Facebook would monetize solely to appease investors and shareholders when the company went public, but it’s obvious that this strategy was on the table from the outset. When asked if the decision to gradually throttle the organic reach of organic content on Facebook was a financially motivated business decision, Facebook said no.
Of course, correlation does not necessarily equal causation, but this data speaks volumes about how Facebook gained from many marketers’ loss, regardless of whether this was a calculated business decision or a happy coincidence. Understandably, this statistic is one of the most popular among Facebook advertising evangelists, and for good reason.
The first is that the larger the audience, the more granularly advertisers can target potential prospects. According to data from Facebook’s Q3 2015 earnings report, the number of daily active users accessing the site via mobile devices was 893 million during September of last year, a year-over-year increase of 27%. The paper concluded that, based on declining volumes of the keyword “Facebook” according to Google Trends data, that Facebook was doomed and would begin to crumble like the Roman Empire as early as next year. Of course, apocalyptic predictions are to be expected whenever a company is doing well (or not), especially when there’s all those marketers and bloggers out there desperately clamoring for pageviews.
However, with so many people already using the service, market saturation was bound to have an impact on Facebook’s growth trajectory eventually.
You’ll also see that in many regions (primarily English-speaking countries), CTR actually increased alongside this decrease in CPM, indicating stronger engagement with Facebook ads in these areas. Retail has traditionally been a more costly and competitive vertical for online advertisers. In the past, Brett had managed to achieve strong performance according to traditional metrics. By paying such close attention to his campaigns, Brett was able to achieve Relevance Scores of between 7 and 9, significantly higher than the Facebook average, as well as click-through rates of between 4-5%, also much higher than the average campaign. The difference in terms of results for Brett’s campaigns, however, was amazing, as evidenced by the two graphs below. Focus on what’s important to you, not traditional metrics that may not even apply to your campaign objectives. First of all, would you say there's a break-even point in those metrics or do you have benchmarks from other channels? Once you have a page set up, then you can begin to use options that are available to advertise your business to potential customers.Advertising on Facebook requires fans that like your page or view your page by using an external link.
So make sure to advertise only when you feel it is beneficial because facebook is used by both professionals and time passers.
Thousands of business owners and marketers are profiting from maximizing the power of Facebook Advertising on their respective businesses and you should too. With these options, you have the most powerful tool that a marketer or a business owner can have.
If you are a business owner which targets a specific city or state, you can also input them on the state and city option.
It would be greater though if those people would avail of your services over and over again. With Facebook, you can create a page for your business for free and start attracting fans or followers. You can install Static html app for custom html tabs, Full website app if you want to show or create your full website inside your Facebook page.
All of you need to comply with a single set of rules and you got the same opportunity to reach millions of people worldwide. If you are doing Internet Marketing for your business then adding Facebook marketing would surely spice-up your campaign. Either way, you’ve probably asked yourself the same question: Does Facebook advertising work?
Facebook has thousands of custom audience parameters, allowing you to create amazingly refined audience segments for your campaigns. Finally, you use data and analytics to evaluate the performance of your ads, allowing you to make changes to improve everything from impression share to click-through rate, just as you would in a paid search campaign.
This system allows Facebook advertisers to compete on more equal footing, regardless of objective or ad format. Advertisers were encouraged to include links to a landing page, a paid social best practice that remains relevant and highly recommended, and advertisers could also set budgets and determine ad visibility just as they can today.
In an official blog post, Facebook’s VP of Advertising Technology Brian Boland claimed that the decline in organic reach was caused by several factors, including an increase in the volume of content being published on Facebook to the refinement of the News Feed algorithm. No other social network comes close to Facebook’s market penetration, but what’s almost as exciting as the sheer enormity of Facebook’s audience is the time in which it achieved this unprecedented achievement. Unlike traditional advertising platforms, the emphasis in paid social is on finding the right people, not finding as many people as possible, a paradigm that is the polar opposite of platforms such as TV and radio advertising.

Basing such a bold claim – the imminent demise of the world’s largest, most popular social network by 2017 in spite of established, continued, demonstrable growth – on Google Trends data alone seems flawed at best, and negligent at worst.
However, this doesn’t mean Facebook is dying, nor should it factor into your marketing strategy.
However, with so many ad formats available, the question of ROI depends greatly on the ad format in question.
Overall, the average CPM of Facebook ads decreased by 11% worldwide during the Q4 2014-Q1 2015 period, adjusting for normal seasonality fluctuations. However, in this campaign, Brett noticed that focusing on CTR and Relevance Score wasn’t translating into conversions. Check out our complete guide to Facebook video ads, as well as the Social Ads 101 module in PPC University to learn our top 10 paid social hacks of all time, how to create effective Facebook ads for lead generation, and more.
If you want an exposure for your product, I thing the best place to do that is through Facebook, but if you want them to buy your product, you better look elsewhere like google adwords. This includes links that are available on your main website.Facebook AdsThis is the best option to reach a wide variety of users on Facebook.
If you are a business owner or a marketer who are still doubtful about the impact of Facebook for your business, then you should read the reasons below on why you need to advertise your business on Facebook. Can you just imagine having at your fingertips the potential to reach even just a fraction of that number? By doing this, your most targeted audience (locally) will be the ones who can see your ads and your business. You can also join groups and collaborate with other pages that have the same market you are targeting. If you are launching a new product or service then you can create anticipation and excitement by providing teasers on your Facebook status messages. Youtube app for streaming of your videos directly in your Facebook page (good for artists and singers), E-commerce app for showing all the products in your site and importing them directly at your Facebook page allowing your fans to shop directly at your page. But if you are still considering to do Internet marketing, then doing Facebook marketing first would be a good start. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
You can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters that you choose.
For more on how Facebook applies this calculation to various ads and objectives, read this section of the Facebook for Business support documentation. Finally, Flyers could be targeted to Facebook users based on a range of demographics in much the same way (albeit somewhat more simplistically) they can today. Facebook remains the most popular social network in the world, and slower growth is still growth. In addition, 82% of the highly coveted 18-29 year-old demographic are among the most actively engaged Facebook users. Not saying that's necessarily the case with FB, or that it's the only reason, but worth looking into! These are ads that are displayed on the right side of the page and are known as sponsored ads.
If you think it is time for you to take your Facebook marketing to the higher level then that’s the time you can try paid advertising. Coupons app for showing exclusive coupons to your fans, this also good for e-commerce or service-based business. Of course, visibility would still depend on the budget that you are willing to spend on advertising. Other social networks have grown, but they’re still nowhere close to even approaching Facebook’s market penetration. Even accounting for seasonality, this shows a remarkable return on investment for retail advertisers. You do not need a Facebook page to offer an ad, but it is a great way to direct users to your page. You are probably on Facebook already and have acquired a good number of friends, followers, and fans even without exerting any real effort. As a business owner or marketer, I’m sure you will agree that those prospects who are already interested in your business are more profitable than those who are not.
This is because with Facebook you can communicate and interact with your customers directly thus allowing you to form a bond with them and develop mutual trust.
It would still be affordable and cost-effective because with Facebook you can set your own advertising budget as well as an advertising scheme that you think would be most suitable for your business. The nature of these ads means that ads will be seen differently depending on various factors. Now just think of how many fans or followers you can get for your business with a solid social media marketing plan. And focusing on these prospects using Facebook Advertising platform will surely reap great benefits for your business which is our #1 aim in promoting your business. Studies have shown that people are more likely to support businesses that they trust, and you have the ability to do that using Facebook. Of course, with 11 different ad formats, costs will vary depending on the types of ads you’re running and your campaign objectives. The image used in your ads will need to be 110 x 80 pixels and should fill the entire image space.
A call to action as the description is also important.Sponsored StoriesConnected users on Facebook will see these ads appear on the Timeline.
When a person likes the page for your business, a link may see a story or update that appears in their friends feed. The ads are market as sponsored even though they are really a promotion for a Facebook page.
Sponsored stories also appear if a person has checked into a place that has a Facebook page. Promoting the Facebook page for your business will increase likes and check-ins that will lead to a sponsored story.Landing TabsThese are a type of landing page used on Facebook.
They are tabs that can be created for brands within existing pages with links, images, and custom HTML. These tabs can be designed to look like a typical landing page that is specifically branded. You can use these tabs for a variety of ads.Additional InformationThe use of social ads on Facebook will work much better than a standard ad.
Users will see likes that have been made by their friends that have liked or clicked the ad. He writes articles regarding Mobiles, Tech, Gadgets, Games, Web Applications, Social Media and much more.

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