In a world of competing products and services, ita€™s the creativity of your advertising that will set you apart.
IF YOU ARE A BUSINESS owner, current or prospective, ita€™s good to look for inexpensive but effective means to advertise your business. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Everything Vibrant is a one-stop source for business promotional products, custom promotional items and corporate gifts. 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy? It reports that more than 50% of LinkedIn users spent more than two hours a week on the site in 2014, a figure that’s up about 10% from the previous year.Advertising on LinkedIn is also more expensive than any other social network.


There is a minimum cost per click (CPC) spend of $2 and a daily minimum spend per campaign of $10.
LinkedIn has comparatively low click through rates – only about 1 in 500 impressions result in a click, compared to 1 in 250 on Facebook and 1 in 100 on Twitter. For each campaign (one client profile) you can create 15 variations of the same advertisement to test different headlines, descriptions, images and landing pages.3. They demonstrate three ad variations in the same campaign.A final upside – Linkedin sends nearly four times more people to your home page than Twitter and Facebook. Your goal should be to define an audience who requires your product and who will convert to a customer once they click through, so go for quality not quantity.
As you build your perfect client profile, LinkedIn provides you with a handy counter that displays an estimated number of people who exist with the attributes you’re specifying.4.


If you have the choice to use a photograph, be aware that a woman typically drives the best click through rates. Choose CPC if you want conversions and CPM if your advertising campaign is about increasing brand recognition. Either via your landing page or via emails automatically sent through to you (and LinkedIn will only send it to one email address) when someone asks to contact you about your ad.7.
Experiment with new variations to create the highest converting combination of copy, images and landing pages.



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