You will discover easy & proven ways to make money and helpguarantee your future blogging success! Instantly access iBlog magazine for Free and join thousands of womenbloggers that love their results. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year.
The 15 step guideline for the perfect 2015 digital marketing strategy will provide you with a digital marketing blueprint for the upcoming year.
Once the ball drops on New Years at midnight, you won’t drop the ball when it comes to digital marketing strategy. If you are in an expensive industry in the pay per click world like the legal profession, insurance industry or medical field, having a lower cost per click can help with a profitable PPC campaign. Let’s say you have an email marketing database over 5,000 contacts and are in the heating and cooling industry. Adding just $5.00 in promotion to selected Facebook posts will drastically increase your interaction.
If you are a business that only sends out one email blast per month, start doubling this number and send out at least two per month. There has been a lot of frustration amongst marketers over all of the advertising that various social media channels are forcing businesses to partake in. If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. An apartment community in Columbus implemented beautiful graphics with relevant messaging for one of its apartment communities for Facebook re-marketing. Start seeing an uptick in conversion by implementing a Facebook re-marketing strategy for 2015.
The more reviews you get, the more content you post onto your page and the more followers your obtain, the higher the likelihood that you will start ranking well for localized search terms.
The more compelling your graphics are on various social media channels, the more interaction you will receive. If you want your content to be seen by more eyeballs and gain more exposure, start contributing content to other blogs in similar fields. Brainstorm a unique promotion that people will actually enjoy that can drive massive publicity for your company in 2015! We don’t expect digital marketers to hit on each and every one of the 15 guidelines referenced above. With our world becoming increasingly more digital every day, we need to become accustomed to interactive conferences.
I definitely think there’s much more opportunity these days for even small budgets to succeed with paid channels. Hi Elle, I know this is a year later… Did you implement your plan, and if so how did it go for you? In my opinion, too many brands don’t see an immediate return on investment with social and lose faith. Unique promotion certainly does require creativity, especially when you are working with clients across all industries.
Sales books have actually provided me with some of the my best creative ideas for digital campaigns. Facebook also introduces Product Listing Ads (PLA Ads) under Re-Marketing which is also one of the good boost for Digital Marketing. Now it’s time to get digital marketing for your blogs in order to get high ranking because social media and conversion optimization are the big factors for capturing traffic.
We include our business in the digital age requires a lot of work, since any plan like this for your company needs a strategy.
Step 15 really resonates with me; brainstorm a unique promotion that people will actually enjoy that can drive massive publicity for your company! Brett Relander with Entrepreneur Magazine touts in his post, An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals, he states, “as digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed.

Learn more about our marketing services and becoming a preferred partner on one of our six RPVM web sites. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015?
By starting to think about the future of online marketing, you can plan out a successful 2015 year for your business while staying a step ahead of the competition.
The younger generation has flocked to this social media platform with over 200 million monthly active users (according to Expanded Ramblings). According to Facebook, Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. You can upload this onto Facebook’s advertising platform and target the EXACT demographic similar to your existing customers! You’ll start to notice a major spike in communication when you boost your post for a small budget. Start strategizing heavily as to how you will make this for of online marketing work for you business in 2015! Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy. When someone would drop off of their website and visit Facebook, this messaging would follow them around.
When you write a compelling blog, it has the potential to rank well organically in the search engines. This social media platform plays a crucial role in search engine optimization on the localized level, which makes this a must for marketers in 2015.
By implementing videos into your online marketing mix, you can start to get search engine exposure for the videos that you upload onto YouTube!
If you have a graphic designer, start sending him or her over your social media calendar so they can help create beautiful imagery. If you own an apartment community in Nashville, start writing for a local Nashville website that talks about the best activities around town. If you reach out to various media related websites and send them over a solid pitch, they might just write an article on your company or feature your CEO in a blog post.  The more people talking about your company, Tweeting about your business and mentioning your brand, the better exposure you will receive for the upcoming year. Whether it is coming up with a user generated jingle contest or a photo upload promotion, entice your great fans on social media to interact with your brand in a clever way.
Within the list, some of the suggestions are relatively new while others have been around for the past decade.
Social is definitely the right platform for marketers, a solid strategy has to be put in-place though to reap the benefits.
With all the changes at Facebook and the limited budgets of small businesses, what’s the common consensus these days – yay or nay to paid Facebook? If you have implemented any of the 15 recommendations outlined in this article, I’d love to hear about it.
Even for a PPC campaign, it is amazing how much improvement can be made to your performance when the landing page tells a captivating story and the ad text captures the users attention.
Many people think we need to spend a lot of money to become successful in social networks, but that’s not true. We’re not using instagram, bing network, Facebook lookalike audience and compelling graphics. His 15 Step Guideline To Create Your Perfect  Digital Marketing Strategy is chock full of know-how information to create a digital media plan. Whether it is coming up with a user generated jingle contest or a photo or video upload promotion, entice your great fans on social media to interact with your brand in a clever way.
According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in digital marketing. Advertisers are getting more of an opportunity to share their content through filtered photos. When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list.

With Facebook’s Edgerank Algorithm, the likelihood for a business to appear high in the news feed is less likely. If you have compelling content that would be informative to the subscribers on your email list, tell them about it via email communications. Start searching for hashtags within your industry and reaching out to users in this fashion. By having an SEO strategy in place, you can increase your leads and grow your business for next year. You will be seen as an expert in your city and this can help drive more traffic to your website. If the promotion is a success, it will be one of the most talked about campaigns for your company in 2015. If you incorporate some of the 15 Steps from our Guideline, you might just have the perfect year in 2015 from an online marketing perspective! I expect to receive at least a higher conversion rate from Facebook remarketing than Google’s regular remarketing campaigns. I feel the next year we will see a mix breed of content marketing and social media marketing because social media is a right platform for marketers. Jingles and contests are nice, but in our area, people really dig good works and we’ve been planning some kind of used sneakers or warm coats drive. Paid campaigns can be used as a boost, but creativity and other consistent marketing efforts do really get paid at the end. It is my first time hearing about Facebook lookalike audience but it is sounds interesting so i think i am going to research on this.
Instagram users tend to be more engaged as the newsfeed looks great considering every upload requires a photo or video. If the promotion is a success, it will be one of the most talked about campaigns for your company. The report went on to indicate that 51 percent of marketers stated that strategy issues prevented them from achieving their digital marketing goals.
This is why for 2015, you should focus on posts that can yield the best results and boost them for a small budget. Additionally, a blog can serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign. Choosing a proper title tag, uploading a transcript and embedding the YouTube video are just some of the tricks for optimal SEO exposure. If you don’t have a graphic designer, don’t worry; there are affordable sites that offer stock photography like BigStock. While people might not be looking for an apartment immediately, they will remember that you have invested time and effort into content within the community!
Typically it’s the last day of the major discount period when users convert to paying customers. By starting to think about the future of online marketing, you can plan out a successful strategy for your business while staying a step ahead of the competition.
Online video should definitely be included in your 2015 digital marketing strategy as this form of rich media can be a game changer in terms of publicity for your company. As far as Facebook goes, we are purely a Twitter based tool so our audience is strictly Twitter users.
The result will be more interaction and core following of people who are interested in your content!
People will interpret your YouTube videos that you are taking your marketing initiatives very seriously!
Start reaching your target audience via tweets through the perfect Twitter outreach strategy in 2015.

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