In order to cultivate a large and profitable social media following, your brand will need to make use of automation tools like Hootsuite or Buffer in order to put out the right kind of relevant content at the right time. But what happens when those helpful apps become reasons for followers to distance themselves from your brand? Ultimate Guide to Sleeping During Pregnancy , Learn about why sleep is important and cause of bad sleep.
This infographic is a fantastic resource for all parents expecting a baby and not being experienced in bathing their little one. When our physical and mental health is out of sync, we become more susceptible to illness and injury.
Snackable learnings, data and industry news from a social media and digital marketing professional. How many times have you read a blog or an article that tells you you’ll get clients or customers through social media engagement?
So in painful detail, I’m going to explain step by step exactly how to engage with people on social media and convert them from a retweet to a client or customer. Not all social networks are created equal, and not all social networks pull in the same results for one business over the next.
Before you start engagement on every network you’re active on, take some time to watch how your demographic treats that network. It starts with the definition of a conversation, and the fact that the definition won’t change regardless of whether these conversations happen in person or online. Show interest – Unfortunately, unlike in a face-to-face conversation (typically), some of these people may ignore your outreach efforts. So, instead of thinking of social media as conversations, think of it as a funnel, with the goal being to prep each prospect to be ready to accept your call-to-action.
It’s important to keep track of where each prospect is in the funnel, so that you can move them along efficiently. You can use tools like SocialBro, Tweetbe.at, Twtrland and Twitonomy to segment your Twitter followers by interest, biography and activities to find prospects and influencers who are already following or engaging with you. Fanpage Karma and Quintly can help you find these people on Facebook, Google+ and LinkedIn.
Create Twitter lists of people you want to engage with to keep track of all of your options and opportunities.
The second tab in your Social Media Engagement Tracking Template shares a sample weekly social media engagement schedule. Social media is anything but an exact science, with social media engagement being even less predictable. You should be constantly revising your social media engagement strategy based on the feedback you get when you engage. Active participation by brands and small businesses on social media can result in significant audience growth. The difficulty in marketing through social media for artists, particularly for those who have drawn blanks with it in the past, is maintaining the motivation for consistency. In order to begin to see any kind of ROI from social media, the social requires disciplined consistency. If you decide to spend time considering that strategy instead of posting sporadic content on your social channels, you’ll soon realise that not only will these networks become more lucrative but also less work for you on a day-to-day basis. Social media can be the perfect tool for marketing for art professionals as visual content already receives more recognition by users than any other style of content.
A small engaged audience is of far more value than a massive, uninterested following, especially to niche businesses. While galleries are already required to have unique branding in order to succeed, it’s not always the same case where artists are concerned. In order to offer value to an audience and ensure you don’t lose followers through indifference, you need to ensure that your content remains completely relatable and interesting. Social media is a crucial network building tool that transcends gaps between communities - as a member of an industry that relies on the engagement of a niche and exclusive audience, it should undoubtedly be put to good use.
Editor - Mark GandeyMark is our resident content marketing specialist, what this guy doesn't know isn't worth knowing. A common challenge for many companies is understanding how their social media efforts are driving results for their business. One way that you can overcome these challenges is by developing key reports to analyze how your social media efforts are performing.
Use and modify the following social media reporting templates to create a more effective system of measure for your social campaigns. When you create a social media report for the first time, it is important to first understand which metrics are most important to your business and which you should be keeping a close eye on.
While there are a variety of ways that you can begin to assess your social efforts, social management platform Hootsuite developed an effective social media audit template to help you get started.
This template includes six steps designed to guide you through your social audit by helping you organize your social channels, track mission statements and align your overarching company goals. After completing your social media audit, you should be better equipped to write a more effective social content strategy—a key aspect of successful social media marketing. Hootsuite also created a social media strategy template with questions that you should be asking yourself (and answering) when planning an effective social media strategy. Modify this template to align your specific business objectives and map out a plan of action moving forward. After developing your social audit and strategy, the next area that you should keep track of are the metrics that determine how well you are executing your social strategy. Although the template is designed for easily importing Buffer data from their users, the report card can also be customized by inputting your data from each social channel. Buffer also built a comprehensive list of other social media templates that can help you better manage your social efforts. While the social report card is useful for monitoring your day-to-day social metrics, it’s also important to see how your social efforts are performing over the long term. Hubspot’s monthly marketing report template is only available as gated content—meaning that you’ll need to provide company and email information to receive their templates through email, but the features are worth the extra effort.
After downloading the Excel template, modify the fields using your company data—the equations and graphs in the document will automatically update to your data and can be used in the included PowerPoint template.
This template was designed in 2013, so if you are actively using newer social channels, such as Instagram, Snapchat or Periscope and Meerkat, you will have to add a few more modifications to the template to best fulfill your needs. While it can sometimes be difficult to understand which social channels really drive your marketing and business goals, by using these templates to assess your social efforts, revisit your social strategy and monitor key performance indicators over time, you can be better equipped to create more effective social media campaigns.


Which social media reporting methods is your organization using and what measurement templates do you find most useful? Brian Honigman is a social media and content marketing consultant, speaker and adjunct professor at NYU.
Unfortunately, sometimes it’s not much different with the social media profiles of some churches, ministries, and Christians. It seems like ALL that some want to do is promote their event, have you visit their website, or go to their venue. Now don’t get me wrong, it’s not like I’m some perfect saint when it comes to social media. I’m not saying that all you should be posting on social media are things about God and Christianity.
Having a healthy balance of both self and God-related social updates can be difficult sometimes.
But in this blog post, you’re going to find 10 questions to ask yourself to see how you’re doing on social media.
Social media is a phenomenal tool that can be used for witnessing, sharing your faith, and just letting your light shine for Jesus. Tell the world about your heavenly Father, about His son Jesus Christ, and about the Holy Spirit. Of all the social media updates that you read every day, how many of them do you think build up (edifies) other people? If we’re going to be ambassadors for Christ on social media, then we have to make sure that our social media updates never hurt other people. Before social media came, you were constrained by geographical location when it came to sharing your faith.
My suggestion to you is to think twice about complaining against a company using social media.
The German atheist philosopher Nietzsche once said that if he saw more redeemed people, he might be more inclined to believe in their Redeemer. If more people were to see the light of Christ shine through you on social media, then more people will come to Christ.
You can send them encouraging scriptures, share inspiring quotes, and ask them if there’s any way that you can serve them. But you also should be open to you cutting that person out of your social circles if that’s necessary. That’s why I say that it’s best to pray about these types of situations, so you can get directions from God about what to do. Don’t just share about yourself on social media, share also about God, and about other people. Think of your ratio of how many of your updates are going to be about you, how many are going to be about God, and how many are going to be you sharing other people’s updates. If God shows you that there’s some kind of impurity in you using a social network, then either you can change, or just stop using that social network altogether.
It may sound extreme, but Jesus said in Matthew 18:9, “And if your eye causes you to sin, tear it out and throw it away. Sometimes we make social media one of the top priorities in our lives, and it actually ends up competing with the place of God. I know some people who as soon as they wake up, the very first thing that they do is check Facebook, or their preferred social network.
If you are one of those people who checks social media as soon as you wake up, then just pray about this.
You go to a playground, and you see a parent playing with their kid with one hand, and trying to multitask with their phone in the other. When Jesus commanded us to love others the way that He loved us, we notice one very important thing. Whenever Jesus interacted with someone, we always see that He gave them His full attention. And if that task was talking with someone or ministering to them, then that was all that He did.
I hope that your loved ones don’t ever have to compete with your cell phone or your social networks. I hope this blog post has made you think about whether you are putting your best foot forward when it comes to social media. About the AuthorPeter Guirguis Facebook Twitter Google+I'm the Technology and Social Media Manager of Calvary Chapel South Bay, a church in Gardena, California. I think that the most important thing here is to share about the topic in a way that is meaningful so that your followers will take action.
Thank you so much Don for your kind words brother, I always enjoy interacting with you on Facebook and in the comments on the blog. Awesome, glad to hear that Kurt ?? And thank you very much for the encouragement, it’s very gracious of you.
Discover the ways you sometimes miss God giving you an important message.Download the free ebook.
Every business is different, every industry is different, and every social audience is different. For example, I’m a social media consultant by profession, but I have a personal life outside of my professional.
It’s the part where they tell you to have meaningful conversations with prospects on social media, and then move on. Not only will this build your credibility, it will also show that you genuinely want to help.
While the above transaction would take about 5 minutes at a networking event, it could take several days over social media.
The first tab of your Social Media Engagement Tracking Template will help you track who you’re engaging with and where they are in the funnel.
Set a realistic schedule for how much you’re going to engage and on which channels for each day of the week. When you’re just getting started, you should be varying your messaging, your networks, your prospecting techniques and your overall strategy to get your foot in the door everywhere. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. For industries where the majority of professionals are independent, such as the art world, the lack of a dedicated digital marketing department can leave some feeling jaded at the thought.


Many efforts fail due to a lack of awareness surrounding the importance of targeted content that is regularly posted and constantly monitored.
For creative professionals who are naturally prone to fits of creativity rather than structured planning, this can seem demanding and often results in questioning whether or not it’s really worth it. Not only that, creative networks allow artists a platform on which they can utilise their natural creativity to build awareness of their brand, grow their audience, and market featuring exhibitions. These people will play a crucial part in influencing their friends and peers and could eventually become an advocate for an artist's works.
While some time could have been spent in developing a signature or logo, much of an artist's branding stems from the art itself. As you update your audience on new commissions and pieces, they will naturally have questions about stimulus and interpretation. An engaged audience will have respect for brands who respond directly to ignorantly provocative and negative comments with an educated humility. The reason for this is that within creative industries, authenticity is of the most importance. Often times it’s unclear exactly which social content is most effective at creating new business opportunities, generating revenue or accomplishing other important business goals. Collecting data to better understand your campaigns can help you identify what content is resonating with your audience, which social channels are most effective and how you should adjust your content moving forward.
One way to accomplish this is by looking at your current social media efforts and identifying whether your content is executed optimally by performing a social media audit. 60 percent of marketers with a documented content strategy rate themselves highly in terms of effectiveness versus only 32 percent with a verbal commitment. Your documented social strategy can serve as an important reference guide to help you stay organized and focused on your goals when other assignments begin competing for your attention. Social media management and reporting software company Buffer recently developed a helpful report card that monitors your engagement metrics, such as clicks, retweets, favorites, mentions and other performance indicators. The report card is available through Google Docs and can be downloaded to Excel format for modifying to your specific needs. These templates include an editorial calendar, publishing strategy, social update templates, visual media guides and copywriting templates. Marketing automation platform Hubspot created a reporting template that highlights your metrics from a month over month view—this identifies your marketing performance at a higher level. These visual features are particularly useful for creating more engaging presentations to share with your team, project managers and key shareholders in your organization. You could only share Christ with your coworkers, the people you met in the street, or your next door neighbors.
I’ve had the privilege of sharing Christ with people from Indonesia, Brazil, and other countries around the world. Sometimes when people receive a bad customer service experience, they go to social media and complain.
However, usually the emotional anger that is seen in these kinds of updates isn’t a very good witness for Christ.
If they have a problem with someone, they will let the whole world know about it through social media.
I try to have 80% of my updates be about God and other people’s stuff, and have 20% of my updates be about me. One of them is on their phone checking Facebook, while the other one looks out the window because they’re bored out of their mind.
Connecting with them is the ultimate goal, but you can’t do it without a network of influencers, who are people, brands, publications and other outlets who have influence in your space.
If you want to sell me the latest social media tools, your best bet is to reach me on LinkedIn or Twitter. On social media, you can have dozens of conversations at once, and you can have them at any time, no matter where you are. When you’re looking to push people through the funnel, this is where you should start. This has been particularly prominent in the past - we’ve all witnessed sporadically updated pages with scattered content, whether we were merely a passer-by or the perpetrator ourselves. But the great thing about marketing through social media is that the hardest part is the strategy.
Artists have an edge as they already use their work to express something within themselves and social media users value transparency and authenticity. In order to remain instantly recognisable, artists’ pages need to have a consistent branding that compliments seasonal art features. Everything that you post should contribute to building an active dialogue with your audience.
It’s the perfect way to show off authenticity as it will allow you to seem completely human. Spend time devising a content strategy that speaks for your brand and tells an original story. And others go on social networks to gossip about things that are happening in their social circles. I've created the free guide to getting thousands of Twitter followers to show ordinary people how to get extraordinary results on Twitter. You need them to build your credibility and spread your message to get your prospects excited about what you can offer. But if you want to sell me your spring sundress line, you’ll have better luck getting my attention on Pinterest or Facebook.
In other words, once you have devised how you are going to meet your goals, you’re already the majority of the way towards achieving them.
By focusing on actively engaging with their audience by sharing relevant and associated content that offers value, while not losing sight of their personality, artists stand the best chance of steadily building an engaged audience. It’s important to not just consider who your audience is, but where in their life you fit in.



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