We recommend using LivePlan as the easiest way to create graphs for your own business plan. We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. These figures relate only to retail spending, defined as sales of merchandise to the final consumer, excluding cooked food, restaurants, automobiles and vehicle fuel.
The Centre for Retail Research has forecast the trends in online retail sales for eight European countries (see above) and the US for more than ten years.
One thousand shoppers in each country (a representative demographic cross section) have been surveyed for this project and 100 online traders in each country.
As before the European online market is dominated by the UK, Germany and France which together are responsible for 81.5% of European sales in these eight countries.
Apart from the UK and Germany, market shares have been comparatively low in most European countries until 2015. In previous surveys the CRR argued that the very rapid growth of the smaller ecommerce countries then occurring compared with the slower growth in the larger ecommerce countries meant that the smaller countries would have caught up in the next four or five years.
Many retailers already report that up to 70%-80% of website browsing occurs through customers using mobile devices, both smartphones and tablets. The growth of online sales at the current rate will inevitably reduce the market for traditional shops. Maturity - market share of 9.5% or above, 55%+ of the population are internet shoppers, rapidly developing mobile use (15%+ of all online in 2014), multiple online providers throughout each sector and 12+ purchases pa by each shopper. Immature - online market share below 6.5%, patchy takeup (regionally or demographically) of online retailing, fewer than ten purchases pa, and some trade sectors are comparatively less developed. Mature markets, such as the US, the UK and Germany, are expected to grow more slowly, recruiting a percentage of non users but mainly growing because existing eshoppers place more orders or buy more expensive items. Mid range markets, such as France, The Netherlands and Sweden, will grow by recruiting more users as well as persuading shoppers to buy more frequently.
Immature markets, such as Italy, Spain and Poland, have to overcome structural issues in the quality of their telecommunication networks, but can be expected to develop rapidly by increasing the number of eshoppers in their population and then inducing them to purchase more regularly. The statistics are problematic as state statistical research organisations often tend to underestimate the size of the sector, because conventionally they are best at collecting information from companies that own retail shops.
Please note that our figures are based on a strict definition of retailing, a term which is increasingly used in a loose fashion to mean 'anything relating to consumers', such as 'retail banking' or 'retail travel agents'. The milestones table below outlines our plan with specific dates along with who will enact that step and an assigned budget.
Our goal is to sell a minimum of two units per transaction, an average item being ?72, we aim for a total sale of ?144. In this section we outline the first three months of our sales plan in detail, giving pertinent information that will affect sales performance.
Start your own business plan »Your business plan can look as polished and professional as this sample plan. I just wrote my first business plan in 24 hours using LivePlan and it's beautiful and complete. Market research reports for Apparel And Other Finished Products Made From Fabrics And Similar Materials industry. Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses. The calculation is based on the sales of goods (excluding fuel for vehicles and sales of prepared food in cafes and restaurants). The fact that internet search is comparatively easy and predictable has made online retailing very attractive for a wide range of products. From the vantage point of 2016, this now looks unlikely as the gap between the larger ecommerce countries and the smaller ones is not diminishing.

By the time that online sales represent 5% or more of domestic retailing then the continued growth of online retailers is likely to come at the expense of conventional stores.
However online growth in Germany is continuing at a very high rate, so maturity is a tendency rather than a scientific law.
There can be problems in determining online sales from abroad, because UK statistical authorities may not be fully aware of their scale, foreign firms may not wish to comply fully with UK statistical needs, and sampling may be problematic as a result of rapid sector change.
Including holidays, tickets, travel, motor fuel and insurance as 'retail' is all very well but it will usually produce figures that are three times higher than those provided here. Distribute a folder of information to offer their patients, containing: brands carried, services and a glossy of the store.
Based on these segments, our projected sales forecast is conservatively set at less then 1% of the total potential market, as highlighted in the following table and chart. They often like to find items that represent their pre-pregnancy wardrobe so they can continue to keep their own style.
Due to their mass distribution model, it would not be prudent for them to carry small amounts of regional specialty items, such as collegiate shirts, at each store. With 500 complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success.
RetailMeNot is the world's largest digital coupon marketplace with 730 mn customer visits to its sites in the last year.
Retail focus on the growing use of mobile technology is an additional factor in making online retailing attractive and convenient.
However there is no doubt that most of the countries surveyed will achieve online market shares of at least 18%, the only question is the timescale and no longer whether it will occur.
There has been a lot of discussion in the US about when the online share would break through the 10% barrier (and we have contributed to that) but this has already been achieved if one eliminates the broader non-retail merchandise from the US definition of the retail industry as is already done in Europe.
However in online retailing, the major growth in online sales is the result of higher sales via mobiles (+88% in Europe) with only 6% of online growth being made using PCs and laptops. There are important issues about whether to include mail order when it is mainly online and how to account for partial online ordering such as click and collect.
Create a warm and natural shopping environment for women of all shapes and sizes to feel comfortable, serving refreshments, making her feel welcome. While being fitted the salesperson will explain product care and each sales receipt will include care instructions and return policy. The following table will show our sales plan for the next three years, with the first year in a monthly category plan.
The secondary target market is the over 25,000,000 people who shop for and buy collegiate clothing each year. By marketing our products to pregnant women, many are sure to connect with something as personal as their favorite sports team.
Online retailers also carry a wide variety of maternity clothes, but very few carry collegiate maternity wear. Other issues include the definition of 'retail' where US authorities seem to combine food services (cafes and restaurants) within retail, which is not the case in Europe. The CRR is interested in how the retail industry develops over time rather than how or whether different industries like tickets and travel operate online.
Employees that are well trained, compensated and appreciated, taking part in fashion merchandising and window decor. Utilizing the Retail Pro system will enable us to record a customer's contact information and purchases, enabling us to create a contact list for promotions, special events and the arrival of new products.
We plan an aggressive second year for the intimate apparel category due to the launch of the mastectomy department.September ?19,350, approximately 269 unitsThis is our opening month and therefore we have estimated sales on the conservative side.
By being made aware that collegiate maternity wear exists, they are able to purchase items as gifts for someone they know who is pregnant.As an online store, we will focus on the portions of these market segments which are comfortable shopping online.

However in Europe and the US fuel for cars is normally included as 'retail' but as this is not the retailing of goods and would be difficult to sell over the web we have attempted to adjust our estimates to take account of this. Hence we use the strict definition of retail and do not study travel, restaurants, tickets, transport etc because it ain't the retail industry. We will hold monthly meetings recognizing their contributions and creativity in an applauded way. We believe it is important to remain an active member of the local business community supporting our downtown area, taking part in local promotions as well as being an active member in organizations that impact our customers lives (Breast cancer awareness, Gilda's Club and Dress for Success).
If we open according to plan, September 6, 2001, we will have 25 selling days with an average daily goal of ?774. Clothes offered for pregnant women in the market now include hip and stylish maternity clothing, athletic wear and corporate clothes.
By positioning in the market as a specialty store, we are confident that word of mouth will help to create product awareness. We will have a grand opening party the night before opening for business, inviting the press, local retailers, city officials, family and friends.
Our market research shows that pregnant women today attend sporting events and often have to resort to buying men's large shirts or other make-shift clothing items.
This type of service during an intimate fitting experience develops a strong bond between the customer and her fitter, which in turn develops a devoted customer. We will serve wine & cheese while professional models feature key items and the staff explains our expertise and answers any questions.
4 color Oversized magazine gives a large ad.Fall Fashion issue comes out the last week of SeptemberOver 110,000 subscriptions.
Pregnant women wearing our shirts in public will generate interest and lead to additional sales. 131 units), we believe that most sales will be in the fashion sets, merchandised on the wall in the front of the store.
Shapewear is a strong category the industry over, with shaping panties being the leader, we plan ?3,000 (16% approx.
Hosiery is something we will build on, planning the majority of the first three months sales to be in everyday basic panty hose selling ?250 (approx.
324 unitsIn the month of October there are 31 selling days, an average daily goal of ?753.Our second month we will have an ad in Hour Magazine, the October issue is their Fall Fashion issue and will go on the stand the end of September.
That gives the customer an opportunity to go back to the ad more than once if she is making a mental note about visiting the store.
Shapewear will increase as the weather turns cooler,and we move into the Fall and Holiday season. 417 unitsIn the month of November there are 29 selling days, an average daily goal of ?1,035.This month we will bring in swimwear. Our ad in Weddingpages will hit the stand at the end of the month, featuring both undergarments for the bride and swimwear for the honeymoon. Shapewear will increase in percentage this month due to the garments needed for Holiday dresses, planned at ?4,500 (15%, approx. Swimwear will supported by advertising, planned at ?5,000 with an average selling price of ?100 (17%, approx.
The Other category will increase with the receipt of swimwear wash, planned at ?200 (0.7%, approx.

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