Now you have started your house cleaning business and you find that you need more customers. Place a classified ad in a small newspaper, do not use a large newspaper the cost will be more higher than the small discounted newspapers in your area.
These are some inexpensive ways to market your house cleaning service with a lot of hard work and determination you will soon reap the rewards of growing your business with starting out with little capital. 5Home-Based BusinessesHow To Start A House Cleaning Business On A Tight BudgetTips on how to start a house cleaning business on a budget. Cheryl Parker 2 years ago These are all the steps for successfully marketing a home cleaning business.
Domestic or Residential: House cleaning involves cleaning people’s homes (normally while they are at work) and may be done by yourself. Commercial: Cleaning offices, manufacturing facilities, and commercial properties are often completed at night and with a team of people. Specialized: There are lots of niches to explore, from window cleaning to schools to vehicle cleaning.
In addition to the marketing basics outlined above, it is important to understand your target customer base so you can tailor your message to them. When attitudinal and psychographic green behaviors across consumers are analyzed, consumers may be hesitant to refer to themselves as green, yet they exhibit green tendencies when it comes to their family’s health. 91% of consumers purchase green products because they are concerned about their family’s health. 73% often do research to understand the safety of ingredients to which their family is exposed. Though less than half of consumers self-identify as “Very Green,” 56% of all consumers admit they mostly use cleaning products labeled as green or natural for their home.
Supplementing and supporting these findings, another survey of nearly 1,000 women by Influence Central found 47% identify as “very green.” In fact, 99% of this segment would consider themselves to be “green moms” and 87% always try to use Earth-friendly practices, like relying on do-it-yourself (DIY) and green cleaning products. This has been summarized in the infographic published April 15, 2015 by Direct Marketing News.  These numbers provide you some insight in how to craft your message in marketing your green cleaning business.
Understanding this is critical in several aspects of your marketing plan including: naming your company, image, and operational practices.
It does no good to claim you are a green cleaning company when you consume rolls and rolls of wasteful paper towels instead of using eco-friendly, reusable high quality microfiber cloths or selecting traditional, harsh cleaning products off-the-shelf. Sadly, despite the “we are ecofriendly” marketing claims made by the traditional cleaning companies, much of this has been found to be greenwashing. According to the ‘Deep Clean’ report, none of the four companies are fully transparent about the criteria included in their ingredient safety standards, making it impossible to compare the quality of any one company’s screening process to another. For instance, Green Cleaning Products offers the EnviroCare product line of green cleaners. Properly marketing your green cleaning company is critical to your success.  In addition to applying the traditional marketing concepts in your business plans, know the numbers, understand who your audience is, and craft your message to cater to the various shades of green of your target customer base. The way you talk about your business isn’t consistent across the media you use to market your business. To do this step, I want you to put together samples of your brand across the web and in print. Now take your marketing elements and lay them out on a nice, large surface where you can see them side-by-side. Which ones are so “on brand” that they should be used as standards for your brand style?
The important thing here is to know where your marketing stands so you can formulate a plan for the future.
Eliminate any branding or marketing piece that isn’t accurate for your business anymore. If either of these ring true, eliminate the marketing item so you can focus on what you do best.
Sometimes your marketing reflects something you still want to offer, but it’s not offered in the best way possible. Sometimes we’re so focused on learning from our failures that we forget to examine our successes!
Spend your marketing inventory day comparing the items you have, and then scheduling the work you’ll do to update the marketing items that need it.
Stick around to discover how to grow your business with the powerful combination of marketing, strategy, and design. One of the easiest things you can do to make your foreclosure cleanup business stand out from the competition is to come up with a unique selling proposition – and market the heck out of it. A unique selling proposition, or USP as it’s known in the Madison Avenue world of advertising, is quite simply the feature or features of a business that make it stand out from similar businesses. Now that you know what a USP is, following is how to go about choosing one for your business. Benefit: The most important thing to remember about a USP is that it should center around a benefit to the customer. Draw on Your Experience: For example, if you’re a general contractor who’s started a foreclosure cleaning business, make this part of your USP. As a general contractor who now operates a foreclosure cleaning business, you can offer the client all of these services. Make it Short: USPs should be short so they can be remember – 10-12 words at most, with five or six being optimal.
And that’s exactly what you want – your foreclosure clean up company to be easily remember – so easily that your USP rolls off their tongue even when they can’t exactly remember your company name.


Property Tax Liens, Bankruptcy & Foreclosure: Will your tax lien will remain after Chapter 7 bankruptcy? This ebook is a companion to the best- selling, How to Start a Foreclosure Cleanup Business. Whether you are a seasoned business professional or a new business owner, the free and low-cost techniques and samples included will help you to grow your foreclosure cleaning business as fast or as slow as you want. In fact, with the advent of the internet, and especially in this type of business -- getting clients has never been easier or cheaper. I have a degree in advertising and communications; hence, in this section I kind of take you to small business marketing school, so to speak.
If you choose not to sign up with a list management company, you can do what we call "quick and dirty" email marketing. We'll tell you exactly what to do to get a website, how much it should cost, tell you about some do-it-yourself options, explain what you absolutely must put on your site -- and so much more. Send us your email address so we can contact you when we add other products to help you with your business. Simply click on the payment link below to pay with MasterCard, Visa or your debit card using PayPal. Get the Best Selling eBook, How To Start a Foreclosure Cleanup Business, TO GET STARTED TODAY! Includes 20 ready-to-go samples, 8 different free and low-cost ways to bring in business continuously and much more. How to Find Clients These excerpts are for businesses who don't need the full e-book on starting this type of business. A NOTE FROM STEVE: Folks, you’re being given marketing advice from one of the best consultants out there- for FREE! Don’t forget that the all new SFS will include FREE one-on-one online consulting from Bill and myself! Every Tuesday we’ll email you one “Make More Money” idea absolutely FREE, along with links to our new posts.
Local or a bigger brand - in general, advertising methods are the same no matter of the industry.
Having a cleaning business is wonderful, but if people don’t know what it is, it cannot thrive. At its core, marketing is designed to share a brand and service to customers for the purpose of promoting and convincing people to try out or keep using your green cleaning service. Marketing is not a stand-alone activity independent of all other aspects of the business but rather acts as a support system designed to propagate the brand, message and benefits of green cleaning to your target customer base. In it she stated, “Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts … There is something healing in the repeated retrains of nature – the assurance that dawn comes after night and spring after winter.” Even today this book continues to inspire environmentalists. Only 16% of this segment follow “earth-friendly.” Not surprisingly, Influence Central reports that 75% of these consumers are less likely to have knowledge or expertise about eco-friendly products. That said when focusing on common perceptions or requirements that clients have when it comes to hiring a cleaning company you have an opportunity to open doors. For success it is critical to be congruent in every aspect of your business with your name, marketing materials and operational practices. These have been third party certified.  Additionally when purchased in bulk are extremely price competitive.
At some point, you look at your marketing materials and realize there are a few items that are a little off kilter and messy.
We’re going to use tried-and-true spring cleaning techniques to get through this task quickly and easily. Once you’ve got it all in front of you, you decide what to keep, what to donate, and what to throw away.
Our businesses constantly evolve, and sometimes an inventory like this reveals a product or service you’d forgotten about.
Plan to hire people to help you update them as needed, or carve out time to do the work yourself. Refreshed marketing and new energy to spend developing the areas of your business that truly work for you.
Here we’re going to discuss it – and why it’s critical to the success of your foreclosure cleaning business.
In the example above, the benefit to the customer is that they can have their burger any way they want it.
For example, many properties that need debris hauled out, they also need lite work done – eg, doors and windows replaced, sheetrock hung, painting, etc. This means they don’t have to go looking for a contractor to make repairs, in addition to a foreclosure cleanup company to haul away the trash and debris.
Article may not be reprinted or reproduced in any manner without the express, written consent of the author. It tells you everything you need to know to successfully market your foreclosure cleaning business. So many who bought the first ebook wanted more detail on how to go about acquiring clients for their foreclosure cleaning business.
Once you finish this ebook, you will have everything you need to effectively -- and cost consciously -- grow your foreclosure cleanup business.
While owning a foreclosure cleaning business is hard work, it is also very rewarding -- financially as well as personally.
If you haven't used e-mail to promote your foreclosure cleaning business, you are missing out.


This one marketing tool has garnered Foreclosure Cleanup a lot of business -- in addition to raising our professional profile in the community. As we discussed in Chapter 15 of the How to Start a Foreclosure Cleanup ebook, in today's world, not having a website is pretty much the equivalent of not have a telephone, especially in the real estate industry.
It is the only one of its kind and is chock full of first-hand marketing info anyone can use to grow a lucrative foreclosure cleaning business. PayPal is the safer, easier way to pay online and has quickly become a global leader in trusted, secure online payment solutions. If you purchased How to Start a Foreclosure Cleanup Business, you already have the info in this special excerpt. Plus if you sign up for any SFS seminar 30 days or more before the seminar you’ll save $400.00! Here I will give you some tips on how you can effectively market your house cleaning and maid service business on a budget.Below you will find low cost ways to market your cleaning service without breaking the bank.
You can built it yourself or you hire someone to do if for you, with money being tight, i would suggest building it yourself.
Ask your client if you could stick a small lawn sign in the from yard while you are cleaning their home. Make sure that you and your employees are neat an clean, your vehicles are clean, and keep all of your equipment clean as well.
You may have to spend between $700 to $1,000 but will recover your investment on the first month. Bottom line, the main purpose of marketing is to increase sales and thus the profits of the company. All are interested in keeping our planet a cleaner place, preserving our resources, and because of allergies or a desire for a healthy family are seeking to reduce the amount of toxics to which our families are exposed. Strive for something interesting and catchy to draw the interest of prospective clients since the main task when starting a cleaning company is the business of securing customers. Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. So within, I lay out all the free and low-cost ways I've used for years to get clients as a realtor, and now as a foreclosure cleaning business owner.
This is because I know firsthand that most small business owners who are just starting out have little or no money to market. You don't need to shop around, do more research or wonder if there's something you're doing wrong if business is not going your way.
This section will help you to become a better marketer no matter what kind of business you have. E-mail is probably the most effective -- and easiest -- method to use when marketing for jobs in this niche.
And this is exactly the business you're in, even though your focus is on foreclosure cleanup. The publisher is Stone Cottage Books, a VERIFIED PayPal member (div of Blackberry), and will appear as the payee on your receipt or bill. Filling out this list is the first step toward something that 92% of your competition doesn’t have – a Marketing PLAN!
Be sure to put your contact and website information on the sign so prospective clients can call you.
Make sure all your marketing materials are kept up well, and carry your business cards with logo and contact information at all times.
And if you have marketing items in PDF form, print out a few pages (including the covers) so you can look at everything side-by-side. If you follow the marketing methods outlined within -- consistently -- you WILL get business. If you spend any time on the Internet at all, then you know that it seems everyone has a newsletter (aka e-zine, e-newsletter). In fact, you'll never have to spend money to market your business if you use this method consistently. With our samples, you will know exactly what to put in an effective sales letter to get the phone ringing.
We'll tell you exactly what to say and how to turn these meetings into repeat business and referrals.
Remember the cleaning business is very competitive, and your competition is just a hair away. You may question, "Are they effective?" And the answer is a resounding, "Yes!" We tell you the most important reasons why -- as well as how to set one up and distribute it for free! Because they're uncovered (no fussing with glue or clasps on envelopes), postcards are enormously popular. Following the advice divulged, you can severely shorten your learning curve and make your foreclosure cleaning business a success that much sooner. You'll learn the benefits of using this effective marketing technique, where to get them, how to put together an effective mailing -- and more! Try to use colored paper, using a different color each time you canvas neighborhoods and track your response.



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