A third of British social media users don’t use Facebook, Twitter, YouTube, Flickr, Pinterest, Google+, Instagram or Linkedin, according to research carried out by Kantar. The research firm conducted a telephone phone poll of 1003 UK adults found that over half (56 per cent) had a Facebook account, and that over a third (35 per cent) also had an account with YouTube.
However, it was found that 33 per cent of those polled did use social media sites, however none were from the eight major sites named above, demonstrating the growth of sites appearing in recent years, not to mention an attempted revival of older sites such as Bebo and MySpace. More men were found to have accounts with LinkedIn, YouTube and Twitter, while more women held Facebook and Pinterest accounts, with 18-24 year olds possessing the heaviest social media account owners, and almost all (91 per cent) owning a Facebook account. The least engaged in social media was the over 65 year old category, with 18 per cent claiming to own a Facebook account. Up next in Social MediaCall of Duty drives fans to Facebook messenger for a ‘secure’ chat with Lt.
But what about you and your business?  Well, here are 7 critical marketing questions to ask yourself before you either dismiss or invest time and resources into Pinterest. Pinterest is a giant piece of eye-candy everywhere one turns because it is based on visuals and not words.  The old adage of a picture is worth a thousand words is the clear mantra on this social media site.
Only you can answer that question, but if you want to do any of the following, Pinterest can probably help. It has raised many eyebrows in the Internet industry because Pinterest is generating more referral traffic for websites than LinkedIn, Google+, YouTube and Twitter combined, suggesting it has developed some muscle in this area. Let’s say at this stage you are interested and feel Pinterest could help you achieve your marketing goals and objectives.  How do you know if Pinterest is just another shinny online site or if it has staying power? After my recent eye-opening experience, I started doing some online research and here is some of the criteria I used to determine if I wanted to move forward with the platform. Pinterest reached the number three spot as the most popular social network with 103 million visits per Hitwise, a competitive intelligence research company. Any media outlet worth it’s salt are starting their own Pinterest boards, which makes sense given their heavy reliance on visuals to tell the story. Romney and Obama are using Pinterest to tell their stories and chances are high it will become a new outlet for all sorts of political campaigns.
Some of the top brands are currently active on Pinterest.  Lowes, Whole Foods, Unicef,  Pillsbury are just a few of the many brands actively engaged in pinning.
As one travels around the Internet, it is difficult not to see how many of the elite sites in selected industries have already added the Pinterest button so people can pin their blog posts or their web page.  Pinterest is sharing prime share real estate with Facebook, LinkedIn, Twitter and Google+. And there are new tracking services being created like Pinerly to track one’s fellow pinners and to per-schedule pins making Pinterest easier to use and manage. There are some copyright issues and some tips and tricks involved with Pinterest that we’ll discuss in our next post. Let me know if you think Pinterest is for your business or if you are currently using Pinterest by sharing your results or questions in the comments section below. If you found this post interesting, join our readers by putting your email in the box below and feel free to share it with others. Sheila HibbardSheila Hibbard takes the fluff, hype and confusion out of marketing and social media.

Posted in Infographics, Social Media Marketing and tagged Infographics, Pinterest, Social Media. Pinterest is likely a good fit for my travel business because (1) compelling images inspire travel and they pin well, (2) women are my best client because they make most of the family vacation plans & we love to pin and (3) we are all curious about new places to visit.
I’ve been studying online marketing opportunities on Pinterest, and this article is a great summary of how it works – thank you!
An information packed e-course that will get your social media efforts moving in the right direction for your business.
When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing. You’ll find a list of brands that your audience engages with in the Interests segment under the Your Audiences dashboard in Pinterest Analytics. Learn what your audience is hearing, seeing and interacting with to help inform your Pinterest strategy.
As you make your way through Pinterest analytics and gain valuable insights about your audience, it’s important to segment and analyze your followers and devices. Go to the Your Audience section of your analytics and find the option to segment the data by All Audiences or Your Followers.
Limiting the data to only your followers allows you to perform a deeper analysis of the people who care the most about your business. Lastly, within all of your Pinterest dashboards, you have the option to segment your data by app or device. One benefit of segmenting your audience by device is to gain insight into how many people use Pinterest from their desktop computers versus their mobile phones versus their tablets. With Pinterest analytics, you can find the top boards that contain a large number of your pins. With these insights, you also get a better idea of how people are thinking about your brand. To help determine your audience persona on Pinterest, go to your Pinterest analytics and navigate to the Interests tab under Your Audience. Pinterest claims that these interests are in no particular order, nor do they have weighted significance. Review these interests to find out what you could pin to engage your audience as a proactive tactic. By creating content and sharing pins that your audience is more likely to find interesting, you’ll help increase engagement rates on your pins and boost referral traffic from Pinterest to your website. Use your power pins to get started with promoted pins, as these are the pins that have performed well historically. Make sure to look for trends with these pins, which you can use to refine your future content strategy.
Power pins are an excellent place to start with promoted pins and gain an understanding of which pins have already performed well.

You can glean many insights from your Pinterest analytics if you know where to look and how to frame the data. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. I recently heard about Pinterest, and I’ve created some fun pictures I want to share to attract traffic. Competitors include businesses selling the same products as you and companies populating your audience’s feeds with pins. You’ll get a sense of the types of content and pins your audiences interact with on a daily basis. All Audiences includes everyone who has ever seen one of your pins, while Your Followers is reserved for the people who follow your business and boards. Knowing what your followers are interested in will give you insight into what’s working well and how they perceive your brand. Repins are a sign that people found your pins interesting enough to save and share with others. In the example above, people are actively pinning your content to lifestyle and seasonal boards. You may consider organizing a few of your boards in this way to make it easier for your audience to interact and engage with your pins. Employ these insights to inform your Pinterest strategy and improve your content marketing strategies. By understanding which device your audience uses the most, you can start optimizing your pins for that device. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.Contrary to popular belief, most people aren’t using multiple social networks.
Around 60% of their users sign in every day (compared to 46% of Twitter users)Almost all social networkers use Facebook.
In fact, over 80% of ‘other’ social network users also use Facebook.Instagrammers also use Twitter. There is a 50% crossover between the networks.Pinterest and LinkedIn are stand-alone networks.
Luke Brynley-JonesLuke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business. It throws light on these social networks and in comparison to all other networks, Pinterest has shown some serious growth! Web design.Interested in social advertising but can't make this date?Leave your details and we'll keep you updated about this and future courses (we only email very occasionally).

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