In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.
Tip #1: Look into each social media channel and determine which will work best for your business. Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. Twitter is full of people with things to say, and you can listen! This social media channel has an estimated 215 million active users. Google+ has 359 million active users a month – far from the ghost town it is popularly believed to be.
This is a tricky social media channel and you should only take it on if you have great images to share concerning your business. If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. This social media channel is the most popular video oriented site and has an estimate of over 1 billion unique visitors every month, with over 100 hours of video uploaded to YouTube every minute. There are also social bookmarking sites (Stumble Upon and Digg), as well as Local Search and Review Sites (Google Places, Yahoo Local, City Search and Yelp) that are important for business. Remember that being on too many social media channels can affect your productivity and your results. Knowing which platforms to focus on can really help your business. The only thing I would disagree with you on is Tip #2; I personally advise my clients to sign up to all the major social networks before building up a social media presence, even if they have no intention in using certain networks in the first instance. A1) In 2005 I began to play around with #socialmedia for my own business and then quickly saw an opportunity to teach others.
A1) I trained businesses on how to use a blog & LinkedIn to build a personal brand through what we now know as social networking. A2) It’s also been the biggest supporter of my blog and my number one traffic driver up until Pinterest came along. A3) Always write your title with the reader in mind, communicating a benefit that they cannot live without.
A4 A consistent visual signature (appearance) keeps reminding the reader who the author is without having to go back and look. Q5 You write, you speak, you are well known on social media… How do you manage to do so much? Whether you’re a small business, entrepreneur or brand – building a solid social media presence is worth the time and investment. Make sure to connect with me on Twitter and learn more about #VCBuzz through Ann’s detailed roundup! Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter.
I’m still in shock as to how many big companies are still not using social media platforms. With over 343 million users, Google+ is the second biggest social network and can be a great place to connect with your target audience. Follow this step-by-step guide and make Google+ an effective part of your marketing strategy.


Are you looking for more forms of content for your business?  Do you want to increase your brand exposure online?  Let’s talk Slideshare. Whether you're a fledgling professional inspired to grow, a life-long career woman looking to share your success or someone in between, welcome to my blog. Consider the following important factors with each: The product or service you are offering and the available human and financial resources at your disposal. Social media may be free, but think about the value of your time! Twitter is meant not so much for friends and family but for people you actually want to communicate with. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Your business can reap the benefits of introducing your products to an estimated 70 million (10 million in the US alone) users on Pinterest, with fabulous backlinks to your website. It enables users to apply a variety of filters to pictures with a simple press of a button. A huge factor to note with YouTube is that (1) it’s the second largest search engine after Google (not Yahoo or Bing!).
It really is a social media channel to choose if you have value videos that invite engagement, sharing and that users will enjoy.
Major updates have breathed new life into this social media channel, but there is still a debate whether Foursquare has a future or not, which makes it a tricky platform to invest in. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. If your headlines are catchy and interesting enough, it will get lots of traction but if its crappy, it’ll die off as soon you shared it. But it can really help you gain exposure online, because it’s easier to rank highly on Google.
There have been meetings where I have been captive to talking heads and calendars that may not sync with mine — not to mention wasted time getting to and from the meeting. Since this can’t be done online, I have wondered how to address this missing element. After reading these great tips, I know I’ll be more aware of my own social media etiquette responsibilities. It has a negative effective on the business due to the time lost trying to come to terms with social media.  A plan really helps you to stay focused.
Social media takes time and an investment of your time over a sustained period in order to achieve results.
Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. You may think the 140 character count (or the amount of words you can tweet) is limited, but when used correctly, you can reap the rewards. The Hangouts, +1s and hashtags , if used properly, can result in a fantastic page popularity. So, having content here that is optimized to be found by someone looking for your product, service, or niche can have enormous benefits; and (2) YouTube is owned by Google! If your business can visually show how their services, products and employees are different from all the rest out there, this social media channel is a winner.
What are your tips and tools for those looking to become more consistent with their branding?


By conducting much of my business online, I am now able to manage my time, how I spend it and who I spend it with while developing professional relationships. I was happy to discover this article by Barry Moltz, highlighting tips on social media etiquette from Patricia Rossi’s new book.
Like Twitter and Facebook, this page needs to be updated; you need to be interactive with not only your own users, but other business pages as well. Because of the highly visual nature of the site, quality images have a greater chance of becoming “viral” – that is, shared and re-shared and re-shared further – to thousands of people.  An image pinned by a highly-followed Pinterest member has the potential to reach millions of viewers. Though you can manage your Instagram account via your PC, you can’t upload images to Instagram without a third party tool from your PC.
When it comes to boosting your SEO (Search Engine Optimization) ranking, videos are over 50 times more likely to appear on the first page of search results as part of the blended results that Google now shows. Note the costs and human resources involved in producing good, valuable videos before signing your business up. Once they’ve checked into a location, it can be shared with their Foursquare friends, Facebook friends and Twitter followers. No sense hopping on the bandwagon of the new new thing if the eyeballs you want are glued somewhere else!
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers. Use the great hashtag feature to keep up with and be part of the latest trends and news worthy events. Once someone pins the image, the web address associated with that pin can serve to draw in new customers. Instagram is great for products, pictures of staff and developments within your business, and using this social media channel can add the ‘we’re just human’ factor to your business.
This is where businesses on Foursquare benefit from being on the platform because users’ friends see where they’re checking in to eat, shop, have fun and more, which could possibly influence them to do the same based on the recommendations of their trusted connections.Interaction and real-time content is great when people write reviews, recommend and talk about your business, but know that you must join the conversation, interact, post images and reward customers in order to be successful on this platform. This information is then used for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
If you have a Google+ Page and someone searches for your business (despite if they follow you or not), your Google+ Page and its most recent posts will be displayed on the right side of their personal search results. Statistics show that there are between 130 and 150 million users, but you need to understand the demographic of these users and determine if this is the right target audience for your business: The majority of users (70%) are female between the ages of 18-35. These search ranking benefits makes Google+ an important social media site to consider for your business. I am talking to recruitment agencies.In the past, this was a new method to find new applicants. As a recruitment agency, you know you can’t rely solely on your own network to fill an open position. She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy.



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