Everyone knows what a virus is and hates it: is it a virus of sickness or the internet virus. Nowadays, people are sharing everything what is happening in their lives with others and it does not matter if those people are your friends or your friends’ friends.
We can find a lot of different created viral marketing strategies, campaigns and of course a lot of different results: one of them succeeds, one of them not.
At first, analysing how to make a good viral message is important to mention that marketers before making viral message has to know their target audience, their business goals and in which media they want to dive in. This was a theoretical part and now it is time to see in real life the best practises of viral marketing and the best viral marketing messages. The key point of viral marketing success is that in short time a lot of traffic is rapidly generated. Dove campaign “The real beauty” where marketers used motivational appeal and raised the problem of confidence.
The Old Spice Man commercial was watched over that 50 million times on YouTube and was subscribed of more than 43 thousand people. However, the crucial aspect for creating a good viral message is the content of that message. Marketing viral, buzz marketing o simplemente “buzz”, son frases bastante utilizadas cuando uno habla de internet.
Tu puedes “colgar” un video gracioso en YouTube, y luego poner un link de este video  en tu cuenta Facebook. Y si tienes una cuenta Twitter, puedes pasar (tuitear) el link de tu video cuantas veces quieras. Para que tengas otro ejemplo genial, revisa tambien mi articulo sobre La publicidad de Volkswagen y Star Wars que paso en “buzz” por todas las redes sociales hace unas semanas. Muy buen articulo, creo que el secreto de tener una camapana de marketing viral efectiva es lograr que los multiplicadores del mensaje original se conviertan en recomendadores del producto.
Una consulta, entonces la diferencia entre marketing viral y publicidad viral es basicamente que la publicidad tiene un fin comercial y por ejemplo, un video de marketing viral puede ser algo mas casero o tambien comercial que se propaga por internet igualmente llegando a tener miles de seguidores?
Hola, muchas gracias por un articulo tan interesante y por tu blog (que acabo de descubrir). Me parece que en esta linea se pueden seguir dos estrategias diferentes: o el entretenimiento puro y duro, o dar una informacion y utilidad practica.
Como podeis ver, se trata de pequenos videojuegos, algo muy sencillo, que promocionan diversas causas sociales. Susana Villalobos – Tu Coach de MarketingSusana te da tips y astucias acerca de como hacer crecer tu negocio a traves de sus recursos gratuitos como su blog, sus ebooks, sus cursos gratuitos y su Newsletter. Y te ayuda a acelerar resultados con sus cursos y con sus servicios exclusivos de Coaching. Las mejores Soluciones para Profesionales y Empresas de servicios?Eres un profesional emprendedor? Para acelerar resultados, Susana te ofrece los mejores cursos de marketing, y sus servicios personalizados como Coach de Marketing.
This Marketing Activities Template is created to help corporate managers and marketers in their need to introduce and promote their companies, brands and products in a better possible way. A marketing audit is an analysis of marketing activities and operations of a business company to determine problems related to products and customers and to generate recommendations for soling those problems. Marketing Automation Template is composed to help you in appraising a degree to which your marketing processes are automated (hence are more profitable to organization).
Marketing budget is a planning tool that helps ensure that a given marketing campaign is realistically estimated and financed. This Marketing Campaign Template is likely to be a necessary guide for those people who are going to plan a new event for promoting and advertizing a product or service.
The more time a company spends on proper marketing collateral, the less effort and the fewer resources it will have to spend on selling its products and services.
If you want your firm to be flourishing and successfully operate in the market you need to understand how to establish good rapport with your target audience.
This marketing event template is designed for all potential marketing event planners who would like to organize and manage arrangements for promoting and advertising their companies, services or products. This Marketing Letter Template will be helpful for those people who wonder what components are included in a typical marketing letter and how to write the letter content. For reaching the customer audience the marketing department of your company should know which marketing materials are best for current campaigns and scheduled promotion events. This Marketing Mix Template will be helpful to those managers who need inventing their own marketing mixes to promote their companies, brands and products. This Marketing Plan template will be helpful to everyone who needs to approach prospective sponsors or investors, as this template provides you with a general review of essential marketing plan elements.
This Marketing Project Template is composed to help marketers and business owners in their efforts at promoting their products, brands or companies. This Marketing Proposal Template is created to be helpful for business executives who are in charge of searching some new opportunities for improving their current marketing policies. If you want to know how your business can best sell products or services, you need to learn to research and investigate your markets and customers.
The content of this Marketing Skills Template includes brief descriptions of basic skills required for successful marketing, sales and advertizing. Writing a marketing strategy is one of the most challenging and exciting aspects of product development and launching.
The following Marketing Tactics Template will help you understand basic methods and techniques of tactical marketing. Marketing Techniques Template is composed for business marketers and salespersons who want to improve and intensify their sales by mastering better marketing techniques.
Market assessment is an analytical process that provides start-up healthcare and life scenarios for companies. Market opportunity analysis enables a business to identify opportunities within an existing or new market and to thoroughly understand the segment structure, competitive landscape, customer needs and technologies. How do you think how to define the need for a penetration strategy and what criteria to use in selecting a market for entry? When a market survey is coming to an end, there is a need to write a report that summarizes the research data and provides some recommendations for consideration. The concept of market segmentation generally determines how a product or service can be best promoted among a targeted group of customers. Market share analysis helps explore the percentage of all sales within a given market that is held by one product or service of a company.


Sizing the market is a necessary activity for business and marketing planning as it determines the market potential for an organization and helps figure out whether this organization can reach its target audience. A market survey is a great way to research a given market and gain insight into customers and competition.
This Market Study Template is created for marketers who need to start a new study on different aspects of the market where their companies operate.
The following Market Visit Report Template explains what information should be included in a typical market report.
Commercial organizations conduct various advertising campaigns aimed to involve people in purchasing as much as possible. Competitive analysis process is a critical part of your marketing plan because it allows you to find out what makes your product or service unique and how to excel your competitors in more loyal customers.
Competitive environment analysis template is created to help business managers who want to clarify needs of their customers, investigate situation within market, research existing competitors and find out competitive advantages that will help to overcome them. Email is one of the most powerful and convenient marketing tools available for small companies. When your organization is ready to launch a new campaign in a new market, it\'s critical to develop a go-to-market plan that explains how to act in the market and what key issues to solve.
PEST analysis (also called STEP) is well-known method of researching macro-environmental factors that influence business.
Developing a route to market means knowing where you will market your product or service, who will purchase it, and how to reach the target audience. This SWOT analysis template is dedicated to popular method allowing business managers to analyze external and internal environment of their organizations and projects. Through implementing a targeted advertising strategy your business is able to focus on a selected audience which consists of loyal customers who are ready to purchase your products and services.
The term 'viral marketing' is a buzzword that means the development of a marketing campaign that creates a network of people to transfer ad messages to individuals within their sphere of influence.
VIP Quality Software team continues working on new versions of CentriQS, small business management software that features enterprise-level functionality for task management and database customization. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Every internet savvy person knows the potentialA of 'going viral' with content spread via social media. The infographic shares some examples of successful viral case studies and others which have flopped, along with their 'recipe for success'. One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them.
However, many manufacturers still are not sure whether selling through distributors will be profitable for them in the long term, or even if they can afford it. Stephanie Sissler, an IT channel strategy professional and author of the white paper, titled: An Introduction to Two-Tier Distribution, splits the topic into several sections that highlight many of the common questions manufacturers have when it comes to beginning a partnership with a two-tier distributor. Sissler compiled a list of questions that a manufacturer should ask before signing on the dotted line and starting a partnership that could potentially hinder a company’s ability to reach the target customers. Can you afford the up-front costs associated with building a partnership with a distributor? In the end, two-tier distribution is not the logical choice for every vendor or manufacturer.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks. But why then marketing virus which is sometimes called “word-of-mouth,” “creating a buzz,” “leveraging the media” is so popular nowadays?
So viral marketing is: “a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or e-mail“, “a direct marketing technique in which a company persuades internet users to forward its publicity material in e mails (usually by including jokes, games, video clips, etc). One of the most ultimate goals of marketers in creating viral marketing campaigns is to create good viral message. Of course you must create something that appeals to the audience and it is worth talking about so people want to share it with their friends by internet. So which messages are good examples of viral marketing? I will show some video messages which show clearly the best viral marketing examples. This video has everything what a good video has to have: fantastic writing, novelty, simple humour and sex-appeal to both men (the humour and knowing smiles) and women (Isaiah Mustafa’s chiselled abs).
The content attracts one person, then that person shares with his friends that video, and those friends shares it with others and so on.
Si a tus amigos en Facebook les gusta, cliquearan “Me gusta” y esto generara en la pagina Facebook de tu amigo una frase como “Me gusta el video abc”, lo que sera visible para los amigos de tu amigo. Si tus seguidores lo encuentran interesante, lo pasaran tambien (lo retuitearan), formando una cadena. With a help of this template you can learn how to design a workable solution for your company. Use the given below market analysis template to find out how to investigate and analyze your market.
With a help of this template you can inspect which methods suit your company to make the marketing processes much more efficient. A person responsible for budget development and cost projection can use this Marketing Budget Template to plan and estimate marketing expenses. The following template demonstrates a series of marketing campaign guidelines that help you set goals, develop a strategy and summarize your campaign. Use this Marketing Communications Template to learn key steps for building communications with your customers. The given marketing event plan template contains tips and recommendations that will be helpful in order of organizing and managing any arrangements in the sphere of marketing, including marketing event management, facilities, PR etc. With a help of this effective Marketing Plan template you can study reviews of the sections usually included into a typical marketing plan structure.
Using this template you will answer a series of questions which will help you to build up your project. In this template you will find ideas and suggestions on how to elaborate a marketing strategy matching the current situation. The given below marketing strategy template was designed to help marketing professionals and business managers consider this aspect and create an effective marketing strategy plan . It explores seven marketing tactics (such as Networking, Website, Collateral, others) that can be utilized by almost any business. In this template you can find a list of basic marketing techniques which are principal to each specific marketing method. Such a strategy proposes the best method(s) of delivering a product or service to a new market.


Read this Market Opportunity Analysis Template to explore the basic steps of performing the analysis. This Market Readiness Template will help you to determine whether you are ready to service customers.
Read this Market Report Writing Template to find out how to create a typical report for market research. It allows using simple questions and questionnaires to find out what respondents think about the market. Well organized advertising campaign should inspire people to active actions, cause the emotional response and induce them to buy the goods or services.
PEST analysis Template is created to help business managers with environmental scanning within company strategic management and includes a range of macro-environmental factors (Political, Economical Social and Technological factors) that should be carefully researched and analyzed.
This method requires building SWOT analysis diagram to outline Strengths, Weaknesses, Opportunities and Threats to analyze their impact on your business and to adjust your long and short-term planning with real situation. Read this Target Audience Analysis Template to find out how to indentify the target audience of your company. Read this Viral Marketing Template to find out how you can use viral marketing for your business. With new reporting solution users can access and integrate information from all departments or business functions to present data in visually compelling formats without any additional software tools. Ita€™s about resonating your content so that it becomes popular, is shared and showcases your brand's reputation to improve your chances of your content being prominent, and engages with the right audience. It's a resource guide for students, looking A to follow a career in marketing and provides articles and graphics related to the latest development in the field of marketing. PartnerPath has released a new white paper that aims to shed light on the options available to manufacturers, such as: the types of distributors available, whether distributors are beneficial to specific businesses, and the best tactics to establish a successful partnership. Primarily, the asset covers how two-tier distribution can benefit, limit and also throw obstacles at an organization. As long as organizations double-check their ability to deliver everything a distributor needs to operate, as well as determine there is ample funds available, they can avoid a possibly unrewarding partnership.
Being selective and following established best practices will help businesses in the long term, ensuring that new relationships will continue to grow. One of the main points to make your company known, acknowledged and popular is to act actively in social media. Si llevamos este concepto al marketing, marketing viral es la transmision de mensajes (videos, publicidades, promociones de precio, etc.) de persona en persona.
Y en el caso del marketing el “buzz” o “zumbido” se genera cuando todo el mundo esta “hablando” de un tema al mismo tiempo. En otras palabras, tu publico no son solo tus amigos sino algo asi como la frase “Los amigos de mis amigos son mis amigos”.
Read the following Market Assessment Template to find out how to carry out the assessment process. Read this Market Entry Template to find out how your business can establish sales in a foreign country.
Read this Market Segmentation Template to find out how to follow the concept in 3 basic steps. Read the following Market Share Analysis Template to find out how to carry out this kind of analysis. The template is designed for ad agents and salespeople who take responsibility for promoting products and services through the method of market visiting. Yes, about viral marketing that is sometimes defined as a virus which spreads faster and faster, and makes more and more profit for creators.
The other types of viral marketing are – emails, newsletters, blogging, chat rooms, feel-a-friend script and flash games.
So in order to make people want to share the message it should contain one or couple of different advertising appeals. En este articulo te explico que es el marketing viral, y por que podria ser una interesante herramienta de marketing y publicidad para tu negocio.
Claro que con las redes sociales ya no se trata de mensajes hablados, como cuando yo lo aprendi en la universidad, pero el concepto ha quedado. In this blog, I will explain what viral marketing is, what the key points for making a good viral message are and of course I will give some examples of really successful viral messages. All those types are used by marketers to share their message through internet which gives perfect possibilities for instant and inexpensive communication.
The first and most attractive is humour – we all like videos or pictures of funny people doing funny things. Ahora un video publicitario o una noticia, puede pasar rapidamente por las diferentes redes sociales. En Facebook, tus amigos tambien pueden cliquear en “Compartir”, boton que aparece debajo de todos tus posts (entradas), como en el post de tu video YouTube.
Esto muestra que el marketing viral esta lejos del marketing tradicional, de seguir las reglas, de hacer algo perfecto.
Al hacer esto, tus amigos estaran pasando TODO tu post (en grande, con video y todo) a sus Noticias y sera muy visible para los amigos que vean tu cuenta.
The blog articles or videos of how to make your life better, how to achieve goals and believe in yourself often go viral and for really wide audience. En cambio, si haces un video original, gracioso, relacionado a un icono, intuitivo, tienes muchas posibilidades de lograr una ola viral.
I have never been a fan of spending tons of money on marketing because I firmly believe that if you have a good product or service, your customers will come to you, if you choose to let them drive the marketing. That is how the message would have a specific audience from the beginning which of course would grow with shares.
However, this appeal should not be used alone, because then most likely it will not go viral. This element is used to warn about some danger and the content should be really reliable and genuine. To watch attractive and young people is more enjoyable than seeing old and ugly people in videos but this fact is one of the last points which audience consider watching advertisement. Thus, of course a good message is not the only factor of success but it is for sure the base for that. All those commercials stuck in my head and I think those are one of the best examples of really good messages of viral marketing.



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