Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence.
Over time, Wilson says she’s realized just how sharp the social media audience can be, too. Understanding the make-up of your audience is also important, according to Wilson, and analytics programs make that much easier. Of course, reporters also interact with the social media audience and reporter Chris Tatum says most journalists should already have the skill they need to write excellent social media posts.
But Tatum says some suggestions for creating better social media content just don’t make sense.
Enter your email address to subscribe to this site and receive notifications of new posts by email. Why you should master the technical side of posting on social media and how to gain that all-important information. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante. With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through?
There are several qualities that good writing has and when you’re creating content, you should consider them. When you read a newspaper, you’ll notice that news articles put the most important information first. Finding sources for information is usually the most time-consuming part of the writing process. Then, choosing a strategy to get to what matters or is interesting within your topic is even harder. Facebook: “When possible, don’t write more than five lines or 400 characters with spaces,” writes Vo. I like to imagine a version of the Internet where everything I read is interesting, helpful, and elegantly written.
Facebook contests and campaigns are powerful ways for brands to engage with customers in social.
Social Media Marketing is a lot more than just having a Facebook or Twitter profile and telling all your friends about your next big date or the newest fad.


Four of the top seven highest traffic websites are Social Media websites: Facebook, YouTube, Wikipedia, and Blogger. If those numbers don’t tell you that your business needs to be social, then I’m not sure there is anything I can do to help. Social Media Marketing is THE most powerful way for you to get in front of and build relationships of trust with your customers. Are you struggling with building your client list?  Have you considered a Facebook fan page?  Or maybe the nature of your business would require a Facebook place or group.
Are you using video marketing to showcase your products and are you syndicating one video out across multiple video platforms to extend your reach?
I work with you to find out who your target audience is, what drives their buying habits and formulate a strategic plan of action that gets you more paying customers and increased revenues, period!
Thereafter, invite group members to weigh in on hot topics such as the latest trends, social media tools, etc – which increases member participation and yielded valuable audience insights. It could give you some clues about what are the best content topics to post on your social networks assets.
Try to make the user feel like someone unique and special (Ego ) but simultaneously part of something bigger (social). They do it by understanding the culture and the medium, knowing what's important to the audience and speaking to the issues that provoke conversation and response. Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion.
The answer to the question, “What happened?” is always up top in the “nut graph,” as an old newspaper editor of mine use call them. The radio show “This American Life” often includes stories where what happens is surprising, unexpected, and illuminating.
If I can cut a word and the meaning of the sentence stays the same, then that word is extraneous.
If you want your audience to respect you and what you have to say, you’ll need to use both correctly.
If you have a hard time seeing errors in your own writing, change the font of the text and read it aloud. There are a lot of excellent, specific verbs, but when we speak we tend to only use a handful of them.


When you address questions or discussion to the community try to do it on a way the user feel is addressed especially to him. Don’t forget to change the Link text for formulas like “ See more here”, “Watch the video here”, etc. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion. Imagine that everything you write is a tweet and you want to include the greatest amount of information possible in each tweet.
For example, I could say that Paul Revere “told people” about the movement of British forces. Skipping ahead and always publishing sales content in your group is a sure way to lose readers. Newspaper writers don’t assume that their readers will make it to the end of their articles, so they front load the most important information: Who, what, where, when, and why. Or I could say he “warned patriots.” I could say he “went” to several Massachusetts towns, but it would be more informative to say that he “galloped” through them. Studies that look at what articles are actually read online show that most of often they are news articles about current events. We are not only here to talk about us but to engage with potential leads and position ourselves as a thought leaders.
Instead start chatting – for no other reason than you want to help someone, or show off your knowledge on a subject.
Get rid of all your “Well, I guess I’ll think about…” There is as faux casual tone that a lot of writers strike on the Internet, where they insert “well” and “kind of” and “I think.” Cut it!



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