HSBC Premier has launched a global campaign to rebrand its HSBC Premier banking service from a bank account into a wealth management service.
Globally, the campaign covers Hong Kong, Brazil, the UK, Singapore, India, Malaysia, UAE, France, the US, Taiwan, Argentina and Australia. Next are three TVCs promoting a brand image of calm, confidence and contentment for current and prospective Premier clients, supported by over 40 static ad visuals placed in print and digital media, out-of-home displays and in-branch promotional materials and displays.
Once the other two TVCs are launched, they will run until September on regional TV channels showing in Hong Kong.
He says the six-part series online documentary series for relationship managers was designed to equip them with new ways of thinking about their clients’ lives through the lens of their personal economies.
Just like the TVCs and documentaries, the static ads in the campaign also leverage the empathy of viewers and moments they may encounter in their personal lives. This year’s edition of Dew Challenge focuses on amateur teams going up against one another in what is arguably one of the biggest .. When a user sees a product online, it’s really a split second in which the decision is made to purchase a product or not. Adobe has decided to integrate Adobe campaign (formerly Neolane) and Adobe experience manager. Il y avait deja des cartes translucides, des cartes dessinees pour les fans de foot ou de rugby, voici maintenant la carte 2.0.
La banque insiste sur la relation entre les jeunes et la banque facilitee par la presence d'un conseiller dedie et de moyens modernes de communication : chat, web call back, e-mail.
Autre point, elle met en valeur son engagement pour le developpement durable via un bilan carbone neutre, des financements responsables et l'engagement individuel de ses salaries.
Los ahorristas utilizan cada vez mas opciones para proteger su dinero de la inflacion y ante una posible pesificacion. El historico campeonato, que reune a los jugadores de mayor handicap de todo el planeta, comenzo a disputarse el sabado 15 de diciembre en el Campo Argentino de Polo en Palermo (la denominada “Catedral del Polo”), y la final esta prevista para el proximo 6 de diciembre.


Dentro del evento, HSBC tiene su casa de campo, un espacio exclusivo para Clientes HSBC Premier Black, quienes pueden disfrutar de un lugar unico junto a referentes del polo, acompanados de la gastronomia del chef Fernando Trocca. La entidad financiera con sede en Londres apoya ademas otros deportes de gran interes en su pais de origen, como por ejemplo el golf (en el Abierto britanico) y el tenis (en el Abierto de Wimbledon). El evento palermitano comenzo con las victorias del campeon La Dolfina por 17 a 5 sobre Miramar y la de La Aguada 12-10 frente a Magual, ambas por la Zona “A”. HSBCHSBC, one of the world’s largest banking and financial institutions, wanted to expand the presence and awareness for one of its Tri-state branches. Ruckus assisted a New Jersey branch of HSBC in engaging customers on an original, personal level, leveraging well-attended promotional and customer-appreciation events to increase interaction. HSBC’s HK$150 bills, which are available for ordering starting today, have exactly that type of built-in gimmick. By downloading the HSBC 150 mobile app and scanning the HK$150 bill with your smartphone, you can view an augmented reality (AR) video of how Hong Kong’s city scenes have evolved over the past 150 years.
The mobile app also allows you to scan graphics at the back of the bill such as the iconic HSBC lion sculpture and listen to an audio recording about it. Those without a bill can view 3D visualisations of three historic HSBC buildings and the bank’s current headquarters in Central, which can be rotated 360 degrees and the user can zoom in to see the architecture in greater detail. Scenes of the city in the 19th century ride upon shared memories of Hongkongers and serve as a kind of emotional branding.
He added that marketers who are thinking of using AR technology in their work need to strike a balance between design and user friendliness. The campaign begins with a six-part series of online documentary-style videos discussing personal economy, aimed at HSBC Premier relationship managers. Une selection des meilleurs graphismes ayant passe les contraintes techniques a ete realisee par le jury de l'operation carte blanche de la Caisse d'Epargne. La Caisse d'Epargne propose un concours a ses jeunes clients afin de choisir le design de la prochaine carte bancaire vendue par le reseau des Caisses d'Epargne fin 2007.


Naturellement, c'est LCL, sponsor historique du Maillot Jaune du Tour de France qui sort une carte dediee aux fans de deux-roues. Tres bonne idee d'utiliser ce levier pour une clientele jeune qui y est tres sensible, je crois. Auparavant, la video sur youtube etait plutot reservee aux potaches ou aux ravisseurs d'otages au moyen orient.
Las nuevas estrategias para adquirir divisas legalmente y a un valor inferior a la cotizacion del dolar paralelo. Mientras que en el Grupo “B” Ellerstina derroto 16 a 12 a Chapaleufu y el subcampeon Alegria vencio 12 a 11 a La Aguada-Las Monjitas con gol de oro en el chukker suplementario, luego de ir perdiendo 6 a 0 en el tercer periodo. Stuart Gulliver, group chief executive at HSBC, added that it represent’s HSBC’s commitment to Hong Kong’s past, present and future.
Being able to summon up the AR video by scanning the bill with your smartphone does not count as a security feature. Les jeunes devront proposer leurs creations sur Ecureuil.fr et les internautes voteront pour ceux-ci. The bank has sponsored the entire issue, taking up 24 pages for the launch of the campaign. Les meilleurs seront soumis a un jury compose par la Caisse d'Epargne et le GIE Carte Bleue.
The ten new ads are titled Shaved Head, Baby, Plastic Surgery, Prescription Drugs, Skyline, Chocolate, Car, Niagara Falls, Passport and Alaska.



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