Formed in the year 2005, RECA (Realtors & Estate Consultants Association of Kolkata) has revolutionized the practice of real estate broking in Kolkata. The third Quarter General Meeting of RECA was held on the 8th of May 2015 in Kolkata at Hotel Hindusthan International. The second Quarter General Meeting of RECA was held on the 6th of February 2015 in Kolkata at Hotel Park Prime. The Extra Ordinary General Meeting of NAR INDIA RECA Kolkata was held at Kolkata at Hotel Park Prime. NAR INDIA RECA Kolkata had organized a workshop on Digital Media for all members and their employees.
NAR-INDIA the apex national level organization of realtors is proud to bring to you the 6th Annual Convention to held in Kolkata this year. Indian online real estate marketing platform PropTiger, has acquired Bengaluru-based design firm, Out of Box Interaction (OoBI) for an undisclosed amount in all-cash deal. OoBI is a digital interaction design company which provides interactive technology to real estate projects. Sujata is an engineering graduate and has done her Post Graduation in Human Resource Management.
Developers were advertising in real estate magazines and in supplements in leading dailies for marketing their products, thus far. Recently, sops started being dished out on special occasions like Diwali, which read like assured gifts of white goods on the first 100 bookings – a flat Rs 50,000 off on the first 50 bookings and assured return for eight months, free 42-inch plasma TV for the first 50 bookings, etc. The cleanliness drive in Amritsar by Alpha G: Corp was held in concert with the local authorities of Amritsar. The whole route was full of volunteers standing with placards at different spots, who distributed leaflets before and during the cleanliness drive to increase public awareness. The drive was a huge hit with the people of Amritsar, who came out in full force to support the movement. The shopkeepers also hoped this drive would help make the public realize the grassroots problems encountered in cleaning up a locality, and appreciate corrective actions. Sen says that proactive participation in catchment areas by developers helps people connect and build empathy with the developer’s objectives.
Developers have started believing that even though all forms of marketing are expensive, the intangible returns cannot be ignored.


The project is a senior citizens’ project and the group invited customers who wished to opt for an active senior living in their silver innings, to come and experience the actual living condition of the resorts first hand before joining the community. It’s always difficult to choose your home, especially for senior citizens, who have spent their entire life in a particular location.
Among the intangible benefits that trial apartments give customers is the chance to at least try the benefits that they might otherwise be missing in their life, without ever realizing it. Despite of slowdown in property market, small units are still in demand as compared to average size units. Residential Property, no doubt a common man just looks for it more than the commercial property.
Foreign direct investment (FDI) in Indian Real Estate is expected to touch US$ 25 billion in the next 10 years from its current US$ 4 billion while the sector’s projected annual revenues is expected to be US$ 180 billion by 2020. Now 70 members strong, RECA excels on the virtues of ethics, transparency, accountability, rule of law, good governance and above all, professionalism. It will help PropTiger in enhancing customer experiences as well as adding a new dimension to its customers’ home search process by making digital information more tangible. The company will look at more acquisitions that will help it enhance its content and technology and product offerings.
One usually saw advertisements of projects in newspapers, hoardings, theme events, real estate fairs or received the invasive and unwelcome SMSs on realty projects. As everything evolves, real estate marketing efforts, too, seem to be notching up in the value chain. The Municipal Corporation of Amritsar provided garbage lifting autos, ditch machines, roadsweeping machines, water-sprinkling machines, fogging machines and tippers to help keep the city clean, green and free of water-borne diseases.
The volunteers gave out leaflets and explained the value of the cleanliness drive to various shopkeepers, who totally supported it and went along with the importance of their role in keeping the city clean and sparkling. Shopkeepers were requested to clean their premises before closing their shops, so that garbage could be lifted the very next day, in the morning.
We have been fortunate to have the support of the mayor’s office and the municipal corporation. Ultimately, for any business or brand, especially in real estate, an emotional connect, by way of common causes and objectives, is essential, he says.
In order to give customers a first-hand experience of their project Utsav in Jaipur, they created a concept of trial apartments so that customers could experience the lifestyle, facilities, services and ambience of the project before going for the final purchase.


The project’s 2BHK fully-furnished trial apartments are equipped with all facilities and cost Rs 700 per night.
Same is the case with home buying, which is always an important decision and, especially, with concept homes like the Utsav project. It’s always difficult to move from that location to a newer one at that age without knowing the comfort, services and facilities of that location. At Utsav Bhiwadi, the percentage of conversion is almost 90%, which includes both customers who have taken a unit on rent in Utsav, as well as those who have purchased a unit after staying in the trial apartments. NAR-INDIA has an alliance with National Association of Realtors (NAR), USA as well as the International Consortium of Real Estate Associations (ICREA), USA. They were also requested to place a dustbin inside their shop or house and not to throw garbage in front of the shops or the homes.
The drive is also aimed at creating awareness about hygiene and environmental issues and promoting solutions essential to a sustainable, healthy and greener environment among citizens.
Instilling a sense of pride in the community by facilitating a cleanliness drive has its own positive returns for a marketer. In Utsav Jaipur, where we just started handing over the project, the conversion ratio is 21%. It also has a Shortlist button enabling the user to shortlist options and come back to them later to take a final call. HomeShikari too allows the user to search for properties via a map-based interface and has worked on a neat ad-free website with a good user Experience.RealtyCompass claims to be a consumer centric property portal focused on providing the consumer with the information of every new project in the city.
Started in July this year and based out of Chennai with a presence in 4 cities in South India, they are looking to expand rapidly to 10 cities pan-India.Metroplots, also started out of Chennai in 2009, has witnessed good success in 3 major markets of Chennai, Bangalore and NCR where it currently operates and is on an ambitious expansion spree to 20 more cities.
PropTiger has begun uploading videos of the projects listed with them on YouTube and currently has over 40 videos.With big players such as Magicbricks and 99acres already established in the space, these startups are taking their Web Design, User Experience and social marketing strategy seriously and working on capturing a big chunk of this growing market.Are you taking your Web Design, User Experience and Social marketing strategy seriously? I have experience of 8 months in sales but now I want to change my profession, digital marketing is what I am looking for.



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