Integrates campaigns across channel and medium-meaning fewer one-off campaigns that consume valuable marketing dollars. For your business to reach potential customers on such a saturated, dynamic medium as the Internet, your brand needs to break through all this clutter.
These strategically placed advertisements serve to reinforce your brand over time, increasing the odds that your audience will remember your business, visit your website, and become a customer. If you have any questions, want to meet up, or you need more information, send us a message! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We’ve taken a look at five key industries to identify marketing trends and opportunities your business can use for its integrated marketing communications plan. Financial service firms have been slow to adopt digital marketing practices; but, according to a study by Marketo, financial companies’ social media presence rose 31 percent from 2011 to 2012 – way above average for other industries.
See how Flint Group engaged banking customers with Alerus Financial’s Small Business Connect, a website tailored to small-business owners.


Research shows that direct mail and email marketing is the best way to reach college-bound high school students. See how Flint Group’s automated email marketing campaign increased University of Minnesota, Crookston, enrollment by 12 percent. With 54 percent of industrial companies increasing their online marketing budgets in 2013, according to GlobalSpec’s 2013 Trends in Industrial Marketing report, there’s no question that the industrial sector is moving digital. A 2012 survey by Appcelerator revealed that nearly two-thirds of developers believe that consumers will make more purchases on their mobile phone than their credit card in 2013. But it’s not just mobile – Brett Markinson of online show company Sole Society says that in order to keep up with consumer behavior, retail marketers must shift their focus from e-commerce vs. Regardless of your industry, I think you’ll find it interesting to look at the differences between the most effective marketing tactics for B2B and B2C companies. I’ll leave you with an overall snapshot of the most effective marketing tactics for both B2B and B2C, followed by the difficulty level to execute these tactics. Ericka Olin is a copywriter at Flint Group, where she writes all kinds of things, from ads to websites to blog posts.


With integrated media planning, we strive to do just that — targeting the Internet users that are most likely to be interested in your website, and tailoring online advertisements that appeal to their values. Online tactics, like social media and marketing automation, can be highly effective for financial services companies. According to a 2012 study by Stamats, 39 percent of college-bound high school seniors prefer personalized direct mail and 29 percent prefer personalized email.
This means that having a mobile-friendly website is more important than ever for retail businesses. Her writing career began at age 9 when she authored – and illustrated – the widely acclaimed novel, My Friend the Dolphin.



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