Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. More and more, competition among chiropractic clinics increases with the number of new practitioners that enter the market. The ultimate determinant to success or failure of one’s clinic is the number of newly acquired patients in a certain period of operation and the number of retained patients during the course of time. Fresh from the success of a Private Practice Retreat held in Las Vegas on April 13-15, Chhoda, who is also an accomplished licensed physical therapist, shared some of the 20 marketing and customer retention strategies he discussed in the retreat through the Chiropractic Newsletter. He cites that the ultimate determinant to success or failure of one’s clinic is the number of newly acquired patients in a certain period of operation and the number of retained patients during the course of time.
Chhoda shares these in the bi-monthly newsletter he created for the community of chiropractors.
Reach out to the author: contact and available social following information is listed in the top-right of all news releases.
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These strategies included automatic follow up sequences and how to approach doctors from three dimensions, which he calls the “tri-fecta” approach. This consists of the physician tri-fecta (in-person, fax and mail) and the patient tri-fecta (text, email and phone calls).
He believes that the secret of successful chiropractic businesses are a combination of proven systems working consistently together to produce these results.
He guarantees that the newsletter will help practitioners build trust and strong relationships with patients.
He is also a private practice marketing consultant and an expert on finding new ways to automate marketing and referral generation using technology. Michele Fedor, USA International Marketing Specialist 16 November 2012 VUZF UniversityBusiness Strategies.


Michele Fedor, USA International Marketing Specialist 16 November 2012 VUZF UniversityBusiness Strategies Class of Prof.
You can send these slides to your personal contacts who might be interested in Business Diagrams. These are the three communication channels you should use to build a relationship with patients and physicians,” explained Chhoda in his website.
He notes that “successful (chiropractic) clinics invest on establishing relationships with their patients”. Private practitioners and clinic owners may avail of the newsletter by subscribing through the website. Thus he urged them to follow this principle of building up relationships and become an expert in one’s own area of operation in as little as 10 days. The newsletter has gained the admiration and confidence of practitioners worldwide as attested to in the following comments.



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