Search Engine Optimization, commonly referred to using the acronym SEO, involves directly improving the content of your website to increase the visibility of your website in the organic search engine results.
Search Engine Marketing differs from SEO efforts in that this form of marketing typically seeks to promote your website and increase visibility through the use of paid advertising, paid inclusion, or contextual advertising. Social Media Marketing involves promotion of your brand or business through social media channels such as, Facebook, Twitter, and Linkedin just to mention a few. Referral Marketing focuses on what many times proves to be the most value of all marketing efforts – word of mouth.
Display Advertising is the act of purchasing paid advertising banners on other websites and blogs to drive traffic to your website and create product or brand awareness. Email Marketing involves the use of email as a mass communications tool to connect with your customers or prospects.
Affiliate Marketing is the use of a system of incentives to reward one that provides prospects, leads, or sales. Calvert Design Group has been providing Southern Maryland Internet Marketing services for 10 years.
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed.
Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy.
Internet Marketing We provide integrated online marketing strategies that help companies grow.
As industries shift away from traditional mass media and place a greater focus on more targeted and measurable means for gaining new customers, companies must redefine their business goals and apply online strategies designed to achieve them.That is where we come in! Organic search engine optimization is one of the most important long term investments you can make for the future of your brand. Social media is one of the fastest growing online strategies for companies to enhance marketing, PR, and customer interaction. We specialize in list acquisition, email design, promotions, tracking and reporting services. Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. We closely follow the Google guidelines, which are disseminated each quarter, but have many other ways of obtaining proprietary information regarding the search engine behavior as well. All SEO campaigns are continually monitored, analyzed, and adjusted to achieve the best results possible. Reporting will be based on the analytics of the websites involved, along with information provided by the search engines themselves, such as Google Webmaster Tools. For a brand to begin social media, they must first understand their business goals, then design a strategy that will support them. Provide value to the audience to build relevance and become a trusted source of information.
One of the best ways to take your social media marketing efforts to the next level and create a truly “viral” result is by having custom technology nobody else has! Contact us today for a FREE consultation on how to improve your visibility and interaction on the social web. Our pricing structure for social media is based upon the estimated hours involved in planning and management.
With so many different methods of online advertising available today, it can be difficult to figure out what types will benefit you. We actively seek to understand the big picture for your company – whether it is making the greatest back-end profit, increasing exposure and capturing customers or just driving leads. Search Engine Optimization (SEO) is the process of bringing a website to the top of major online search engines. While many larger corporations hire in-house SEO teams, this is often not a cost effective solution for small to mid sized businesses. You should begin to see increased rankings without the first three to five weeks of a six month campaign.
Since we’re often asked, we make our best guess as to how much profit a campaign may generate based upon a number of factors. The number of top placements are a total of all commonly held Internet Optimization Companies. The Online Ecosystem is an increasingly complex place to be, for any company, whether it’s an online enterprise or a brick and mortar company.
Content is King: This might be the most important rule of all, especially after Google’s panda update, which prioritized the content of a website in ranking websites. Know what your competitors are doing: Both online and offline companies face competition, however there is a big difference between offline and online companies. Farah Abu Sahliya was the team captain of the Google Online Marketing Challenge winning team in 2011.
In a society heavily dominated by e-commerce and social media, online marketing serves a critical role in the competitive market. To reach their customer base, sellers can choose from several delivery methods to advertise their products online. Display advertising refers to using a wide range of visual tactics aimed to target internet users. Interstitial ads are used to catch the user’s attention and prevent them from proceeding to desired web content until an advertisement loads. Social media marketing refers to advertisements on social media platforms such as Facebook or Twitter. Having a strong online advertising presence gives sellers a considerable advantage over competition. A combination of traditional methods and innovative thinking, an internet marketing plan needs to do more in a Web 2.0 world.
The first step for your internet marketing plan is a review of your business model and the objectives to be realized through your marketing efforts. Your audience is as unique as your business, and the market you operate in influences your target audience’s perspective of your business. More than just demographics, a customer profile aims to identify what motivates your potential customer. By aligning your sales process to the buying process of your customers, you will find you do not have to push a sale, the sale happens.
People do what they want, so make sure your business (and your website) is giving them just that! An internet marketing strategy will encompass not only your online marketing efforts, but also integrates your offline marketing efforts. The last, and perhaps one of the most important aspects, of your internet marketing plan is what to measure.
Just a very simple word and the meaning is just as simple as it is written too, but no, planning has complicated tasks as you need to make extensive research if the objective you want to gain is feasible or not. This one week internet marketing plan review may be good for you but not for the others.  This is because people, even in the online community vary their values and views on things as Sigmund Freud emphasized in his theories. There’s no rush as developing the plan may take some time, since this will just a past time, you will surely consume such time before you will be able to churn big chunks of the billion dollar pizza using only your finger tips and a bit of click here and click there. How about setting a blog on free hosted to blogs to apply those things you will read?  There’s no rush.  A 250 words article is more than enough to start with. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t.
This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider.


Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Most companies still do not utilize the power of the social web to stay in touch with current and potential clients. We synchronize our clients email campaigns with their CRM database in order to track results and ROI. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.
Our team regularly attends major search marketing workshops and stays in constant communication with other industry experts to collaborate and keep up-to-date with the newest and most effective SEO techniques.
We prepare detailed monthly reports that include a campaign summary analysis, highlights, top rankings, and analytics information. This data is combined in tandem with our knowledge and experience within the industry to provide direct and pertinent reporting, as well as identify recommendations. Blastoff PR takes into account the differences in culture and business practices from region to region to maximize performance. Social media creates a fusion between marketing, PR, advertising, and true customer interaction. That value can come in the form of blogs, videos, articles, resources, tips, or any kind of interesting content.
With affiliate marketing, IMI can extend the reach of your existing PPC, SEO and SMO campaigns beyond where major brands can reach. Through this analysis, IMI will work with you to create a desired commission level that fits with your own sales metrics to create a profitable campaign. With quick program turnaround, performance incentives, broad reach into the market and a vested interest in maximizing your ROI, IMI works harder than any firm to bring you the return you need at an attractive price.
Regardless of your product or service, you can be certain that your competition is already maintaining an active presence on the internet.
When a business website has been optimized, online users searching for that particular service or product are more likely to find that website instead of a competitor. The simple truth is that many of your potential customers are no longer using the local yellow pages to find a business.
Our team of dedicated professionals will create and launch a custom marketing campaign geared to drive traffic to YOUR website and customers to YOUR business! Clearly however, this is a projection for illustrative purposes only and should not be relied upon when considering purchase. It is also a relatively new business medium, especially in the Arab world, that is ever-changing and growing. But the reality is that a lot of companies and individuals are simply copying their offline marketing materials online. By content I mean the actual information and ideas that are communicated to the user through the website. Offline companies, depending on the size and reach of the company, usually have few competitors that are confined to a geographic location. Some of these techniques include display advertising, interstitial advertising, search engine marketing, social media marketing, and email advertising. Sellers may use video, graphics, animations, text, and other methods to visually convey its message. For example, users of Pandora are often interrupted from audio playback so that an advertisement can play.
Sellers can work with various search engines, such as Google, to make their website or product one of the first results of a search query.
Sellers can work with these social media sites to analyze cookies and advertise their goods and services on a user’s profile.
By employing these various online marketing tools, sellers can take control of their market and ensure their brand is reaching its targeted audience.
By incorporating your website and internet marketing with your customer’s perspective, you create more than just a marketing agenda, you develop a roadmap that can steer your business towards growth. It is not a one size fits all approach, every business has it’s own unique strengths and challenges and that needs to be accounted for.
Thorough research and a detailed analysis of your market provides you with one piece of the puzzle to truly understand your audience and potential customers.
What questions are they asking, how are they asking those questions, and how do they prefer to find that information?
But with this marketing ebook, you be supplied with things you don’t know yet.  I’ve seen in forum sites there lots of online marketers who still don’t know the basics of simply slapping scripted link over their pages.
Here on my blog you are about to find many articles about SEO, social media, blogging and make money online. Before you hire an Internet marketing consultant to assist you it is a good idea to gain a better understanding of the field and how it applies to your business. You can leverage this to provide your prospect insight into your products, services, or process in an engaging and entertaining medium. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.
Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.
That is why different search engines give different search results pages for the same search string. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. Our dedicated team of social media experts can offer training and consulting or manage your entire social media account. Using proprietary technology we’re able to deliver your message to visitors after they have left your site as they surf the Web. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising.
Unlike many SEO firms who use outdated strategies and techniques, IMI is aware of what search engines value the most today.
We apply search engine marketing best practices to ensure the best possible return on investment.
Extensive research in done prior to launching any campaign so that our team has an intimate understanding of your business, your industry, and your competition. We also have packages for flat fee models and performance models depending on the scope of the project and other services provided. The packages are designed to encourage the client to make the commitment to improve the brand’s exposure on the social web.
Listening also comes in handy when you build a solid social media foundation and your customers start not only paying attention, but interacting with you. When your audience realizes that you are willing to communicate with them directly, the process will build trust. The fundamentals behind social media are nothing new, we simple have the technology for better, faster, and more transparent customer interaction.
Affiliates, using many different methods of promotion, will drive traffic to your web site that converts into sales and leads.
Once you are ready to start, IMI can develop custom affiliate creative for banners, widgets, text links and more to arm affiliates with the tools they need to succeed. A functional website has the potential to expose your business to a marketing base of millions of unique individuals each and every day. Our company is made up of dozens of web developers, programmers, designers, and content writers. We will continue to monitor and adjust your marketing campaign to make sure that your website is exposed to as many people as possible.
Please remember that we will continue to monitor and adjust your campaign as needed to ensure you continue to see improved ranks throughout the process.


This marketing site will direct all visitors and interested parties to your original business website. The campaign will provide exposure, but the conversion from prospects to sales is an unknown factor, so there is no way to accurately calculate a profit projection. If your product is known to be of high quality and that is how you promote your product offline, do not change the message online to, for example, faster delivery.
These ideas can be communicated in a number of ways, depending on the type of website you have, for example you can use videos and blogs among others. Online companies however face competition from all over the world, which naturally results in a large number of competitors.
Sellers who use the internet to advertise their products have an advantage of reaching a huge customer base. Once the ad content is finished, the user can continue viewing the original desired content.
Sellers may also utilize email advertising, which allows them to directly market their website and product to the targeted customer via email. By examining what your competition is doing online, you gain a sense of what your audience has for options other than you. What does it all mean and how does it help you to improve the performance of your marketing campaigns? Many businesses are fearful of the high production costs, but some of the most effective video campaigns are the ones without large production budgets and that speak in an authentic voice. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
Your display ads will appear to them as they surf their favorite internet sites – everything from popular news sites, social networking sites, to various blogs and informational sites. In addition, our key team members are available for in-person strategy meetings as needed by the client. You can start by having a blog and feeding these articles to profiles on Facebook, Linked In, and Twitter.
Further, IMI can work closely with your company to develop exclusive affiliate promotions that will drive converting traffic to your site.
If you want to stay ahead of the competition, online marketing needs to be a crucial part of your advertising strategy. A few years ago, pop-ups or banner ads would have been enough to drive traffic to yours site.
META tags, content creation, and targeted key phrases are only a few of the tools we use to build your customer base and increase your revenue! Whether you are a local photographer catering to a specific neighborhood, or an entrepreneur building a global customer base, we can launch geo-targeted marketing campaign designed to put your website in front of the people who are looking for YOUR product or service! It is our business to stay up-to-date with the changing needs and demands of the online marketing industry.
The internet as a medium is different and you have to think of it differently than you would any other medium.
Also branding is something to keep in mind, and by that I mean: do not change your logo (unless you are rebranding) and have the website reflect your company’s identity and colors. It is important for online marketers to know and understand what their competitors offer to their users and how they are communicating with them. By employing various online marketing tools, sellers are able to control the market and ensure that their website and products are presented directly to potential consumers.
Often, sellers will use web banners, which are visual ads reserved in a particular area of a webpage.
By changing their website’s content to more closely match relevant search terms, sellers can ensure that their products are listed first in a search query. What key performance indicators (KPIs) will tell you whether or not you have met your objectives?
Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.
Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings. Using that information along with powerful bid management tools, we ensure that your campaign will drive greater volumes of qualified traffic. We also plan, build and deliver full social media marketing plans that the client can then implement in-house. Yet these modes of advertising have quickly become outdated as they are shown to be ignored by the majority of your potential customers. Because we work with several clients, we are able to save you money while providing the same result or better than an in-house SEO team could.
The internet has its own rules and methods, to succeed in the online world you must understand that and act accordingly. Also for your website to be successful, it is important for your website to evolve into a trusted online resource for information in your respective field. It’s important to discover the weaknesses in their offerings and communication methods, so that you can take advantage.
Many advertisers also use cookies, which track and store information from a consumer’s browser to analyze their internet usage data and purchase trends. And when changes are implemented, how else can you know whether that was a change for the better? This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing,calculating relevancy, and retrieving.
This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top. When an online user is looking for a product or service, they use major search engines such as Bing, Yahoo, and Google. All of our SEO packages include a listed of key phrases targeted to your business and region. Your website must become the go to website for users to go to find the information about your field, this will lead to an increase in traffic and will lead to a better ranking by Google. It’s also important to understand that even the best websites can always improve and be better, so you should visit your competitors websites to discover what you can improve on.
This allows advertisers to be included on top of the search query as “sponsored” links before any other results are shown. Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!. This is why SEO is now the most relevant and cost effective solution for marketing your business on the Web.
By paying a flat rate for bulk key phrases, you’ll likely be saving more money when creating a greater result. You should keep in mind when developing your content, that your content should subtly promote your products and services. Don’t be upfront about promoting your products, but  instead give your readers the impression that your products can satisfy their needs without it seeming to be too preachy.
Our services target ALL of the major search engines on the web, such as Bing, Yahoo, and Google.



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