A well planned internet marketing strategy is a must for every business in today’s time, where information is so easily obtainable.
Internet Marketing comprises of various aspects and different platforms, all with the same goal in mind – driving more traffic to your website.
Website: A functional, user-friendly and professional website, containing all the necessary information regarding your products and services, pictures and more.
SEO (Search Engine Optimisation): Your website needs to be optimised for search engines, so that searchers can find your website when looking for related services. Social media: Social media marketing forms a vital part of any internet marketing strategy, enabling consumers to come in contact with brands on a social level. Pay Per Click (PPC): Pay Per Click refers to paid adverts on Google, making it easier for your business to be found on the highly competitive World Wide Web. The list above only explains the importance of a few internet marketing elements you should consider.
By combining the different elements of internet marketing efficiently, you will reap the benefits of having more visitors to your website, ultimately generating more leads and business.
Internet Marketing Strategies - the image below encapsulates almost all major strategic thrusts an internet business needs to consider. Rather than spending time researching and worrying about internet marketing, we are sure you'd prefer to do what you do best - run your business! Online Business Structures: In most countries in the world, to run an online business you need to trade under an appropriate business entity. Online Marketing Strategies - Our research shows that most business owners have little strategic understanding of how the internet works commercially.
Affiliate Marketing Training - There are a number of major disadvantage in the affiliate marketing model including lack of control and an inability to properly measure and analyze marketing and conversion. Online Market Research - Many marketers find or create products and THEN try to market them. Market Segmentation - All marketing and ultimately all business success is based upon knowing what your prospects and customers want - and then giving it to them. Consumer Psychology - Before you conduct a survey of your market it’s important to understand why people buy. How To Do Keyword Research - To get your message in front of buyers, you must focus on telling the search engines, social networks, and prospects what your site is about.
How to Do Keyword Research Tutorial - As an easy guide, the basic information above is presented on one page. SEO Keyword Research - Our strong suggestion however, is that you engage professionals for your business keyword research. A properly constructed business website is: an information portal, a place for social engagement, a marketing device, and an engine to manage business process, prospects, and customers - all LINKED together for easy analysis.


We also offer a suite of training materials to get you up to speed quickly with our software. Persuasionworks CMS (Content Management System) is integrated into your Permium Business Software and is designed to help non-technical users create and manage online content. Persuasionworks Email Marketing - Our cloud-based program was developed so you get great marketing results - no matter what your level of experience. Persuasionworks Ecommerce - Our easy-to-use online store and shopping cart system is cloud-based and fully integrated with our other software functionality.
Persuasionworks CRM (Customer Relationship Management) offers seamless tracking and management throughout your marketing and sales process. Sales Funnel - In this series of articles we take you though a typical sales process that includes a backend plus information on how to 'ladder' your product offerings. Affiliate Marketing Program - How to create a successful affiliate program, including choosing between affiliate tracking software vs. See our online marketing services for more on how we can help you achieve measurable results.
SEO Marketing - Introduction - Here we discuss the importance of theming and silos for search engine optimization. SEO Marketing - Site Structure - This series of articles shows you a method of structuring your website so it can technically and properly indicate to search engines what your site is about. Social Media Services - We help businesses effectively integrate social media into their marketing mix. Persuasion Psychology - Understanding persuasion psychology and satisfying the emotional aspects of buying is a major key to online business success. SEO Copywriting - The goal of all SEO copywriting is to send traffic and prospects to a sales format. Analytics - Learn how our software's integrated analytics delivers seamless tracking and reporting throughout your marketing, sales, and business process. Learn about our online marketing services and cloud-based online marketing software with integrated marketing, leads, and sales.
When talking about internet marketing, the first thing that should come up in your mind, is your website.
Your website is a direct point of contact with your customers, and will either lure them in, or turn them away.
You will gain competitive advantage instantly, as your website will be pushed to the top of related Google searches.
Other elements include content marketing, blogs, email campaigns, link building and more – all playing a vital role in driving consumers to your website, and brining customers to your door.
If you are just starting your internet business, you should not start trading without a proper business structure.


Keyword research is vital for relevance because the human mind cannot know all the millions of variations used by online searchers for products and services. What is NOT generally available is software that integrates the necessary business and marketing functionality. It's integrated with the CRM so you can easily create targeted email lists and implement personalized email marketing campaigns with just a few clicks.
It's a simple point-and-click process without the need for plug-ins or server-side coding. Just let Persuasionworks take the hassle out of endless tinkering around with your leads management. You have to approach SEO with an understanding of how and why searchers look online for solutions to a need or problem. The whole internet marketing strategy will revolve around bringing more visitors to your website, where you can introduce or sell your products and services to current or prospective customers.
Make use of a reputable website design company to assist with designing a professional website to showcase your products and services. SEO contains many components regarding website content and design, to ultimately obtain a better search engine ranking. There are many social media platforms to choose from, so decide which are more suitable to reach your business goals. In this series of articles we show you how to conduct your own online market research, before you go through the expense of online marketing. To that end we recommend our own software which you can read about here: Premium Marketing Software. We discuss what the search engines are looking for, why SEO is crucial for an online business, and also why 'black hat' methods of SEO are NOT recommended. We will manage all your PPC advertising to minimize ad spend and maximize your Return on Investment. So once you have your website up and running, it is time to compile and internet marketing strategy.
There are many aspects that contribute to your Search Engine Optimisation, including how your website is build, the content on your website, backlinks to your website and many more. Alternatively, we are happy to help you implement advanced apps for complex business processes.



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