In the rapidly changing world of digital marketing and new media, we understand that you need a practical, hands-on education that provides you with the best practices available and can prepare you for the challenges of today and tomorrow.
This master’s degree and graduate certificate program will provide you with the skills needed to synthesize new media and internet marketing methods along with traditional marketing fundamentals and best practices, to help you create focused, strategic marketing plans.
2012 has been deemed the “Year of the Digital Marketer,” and with the many advances and technological changes within the internet marketing industry, it’s vital to not just be prepared, but to be ahead of the curve.
Learn more about the New Media and Internet Marketing specialty offered online, on campus, or in a unique combination of both.
So excited for this new program – what a great way to offer students the opportunity to keep their marketing skills fresh and current in the new media environment!
We're University College, the college of professional and continuing studies at the University of Denver. From small start-ups to major corporations, everyone needs a person to communicate interactively with their customers in the global marketplace. Throughout your studies at Maryville, you can expect a student-centered, academically rigorous and market-relevant education focused on your personal and career and goals. Expert faculty members are passionate about mentoring and helping each student identify a strong career path. Professional connections are emphasized in learning experiences both inside and outside the classroom.
Maryville continually updates curriculums with input from business and professional leaders to keep pace with the needs of employers.
As an advertising, marketing or promotions professional, you know how quickly best practices in these fields can change.
An online Internet marketing program can help you achieve both of these goals, all while you continue to devote time to your career, family and other responsibilities. Our Internet marketing online certificate program’s ideal for professionals like you. It’s time to take your marketing, advertising or promotions career to the next level.

This course presents the use of online social networking as a business strategy designed to increase customer loyalty and inquiry conversion.
Students are introduced to the systematic collection, analysis, and use of website performance and visitor behavior data. The course introduces concepts and strategies for successful search engine optimization (SEO). Students explore new technologies and theories surrounding product marketing on the internet. Internet conversion optimization strategies, Calls-to-Action (CTA) and nurturing marketing campaigns will be examined in this course.
Globe University is part of a premier, family-owned system of career colleges, universities and training centers based in Woodbury, MN. Globe University is accredited by Accrediting Council for Independent Colleges and Schools to award master's degrees, bachelor of fine arts degrees, bachelor of science degrees, associate in applied science degrees, diplomas and certificates. That’s why University College is pleased to announce a new specialty option in the Organizational and Professional Communication program: New Media and Internet Marketing.
Through career-relevant classes, students will develop the tools, tactics, and strategies needed to excel in communicating via new forms of digital marketing taking place online and through new media channels. The use of mobile, multi-channel, and social media marketing are all set to increase substantially in the next few years. I was just looking for a program like this at UCol around the holidays and was disappointed to see there wasn’t anything.
Maryville University’s Internet Marketing program prepares students for one of the fastest growing fields in the business world. It seems like every day there’s a new tool you need to use to get your product, service or brand in front of customers. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace including social bookmarking and techniques to drive social media traffic. Students examine different kinds of searches including image searches, local searches, and industry-specific vertical search engines.

Current concepts such as search engine optimization, blogging, podcasting, P2P, and viral marketing are covered. Students will explore creating, directing, testing, and managing CTAs, and landing pages that deliver inquiries which maximize conversion rates and sales. Employer and salary information will be available after students have completed the program. These specialty-skills colleges prepare work-ready professionals for successful careers in a wide range of high-demand fields. For some reason, I just decided to take a look again and am ecstatic to see this program offered!
As technology evolves, the list of industries needing the services of Internet marketers promises to grow. Not only do you need to keep on your toes with these trends; you also need a way to set yourself apart from the crowd of marketing professionals who are doing the same. All you need is an Internet connection, and you’ll be linked to classmates who can share their industry knowledge, instructors who want to see you succeed, tutors and librarians, and seven-day-a-week tech support. Students define appropriate metrics for a website, select appropriate data and collection technology to measure the metric, interpret the data and make recommendations for improvement.
Topics include: link building, site structure improvements, conversation tracking and keyword strategic development.
Through its philosophy, We Care, our institutions integrate hands-on experiences that expose students to their communities and real-world situations. Contact an admissions representative, or call 1-877-303-6060 today for more information on the Internet Marketing Certificate program. And thinking back on it, well it was one of the best decisions I have ever made in my life.

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