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The Society of Biomaterials (SFB) has awarded Department of Biomedical Engineering Assistant Professor Todd C.
The McDevitt Laboratory for the Engineering of Stem Cell Technologies is focused on the development and application of engineering principles to translate the potential of stem cells into viable regenerative therapies and in vitro diagnostics. Biomedical Engineering Assistant Professor Todd McDevitt has been awarded the 2010 Young investigator Award from the Society of Biomaterials.
The Young Investigator Award recognizes an individual each year who has demonstrated outstanding achievements and leadership in the field of biomaterials research. The McDevitt laboratory focuses research on development of novel regenerative molecular therapies from natural biomaterials produced by stem cells. In addition to being named the 2010 Society for Biomaterials Young Investigator, McDevitt was appointed as a Petit Faculty Fellow in the Institute for Bioengineering and Bioscience in September 2009 and named the director of the new Stem Cell Engineering Center at Georgia Tech, scheduled to officially launch this year. The center will include faculty from the College of Engineering, College of Sciences and Ivan Allen College, in addition to collaborative partnerships with stem cell researchers at the University of Georgia, Emory University and other partnering institutions throughout the state. This marks the fourth time in the last seven years that a Tech faculty member has received the SFB Young Investigator Award.
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SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together? In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts. The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information. Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients.
Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers. Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it! Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet.


YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis. Bulk Email Service is the most affordable communication tool between you and your customers.
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McDevitt will receive the award at the 2010 Annual Meeting to be held in Seattle next April, where he will also be provided the opportunity to address the whole society. The combination of directed stem cell differentiation and development of stem cell-derived biomaterials is expected to yield fresh insights into stem cell biology, facilitate new regenerative therapies and create novel cell diagnostic platforms. The establishment of the first center of its kind in the United States will bring together expertise from different engineering disciplines to address key technical challenges that currently limit the translation of stem cells and to innovate new technologies that will enhance basic stem cell research. BME Associate Professor Niren Murthy received the award in 2008, BME Associate Professor Julia Babensee in 2005 and Mechanical Engineering Professor Andres Garcia in 2004. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
The questions are which tools in that toolbox are necessary, and what is the best way to use them?
Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations.
A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice.
A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is. Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive. That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers.
Users create theme-based image collections that include favorite events, hobbies, interests, and more.


The Adindia 360 email marketing, campaign management, delivery and email tracking solution enables the complete marketing cycle from initial design, to bulk delivery and campaign results. The McDevitt laboratory research is supported by funding from the National Institutes of Health, National Science Foundation, American Heart Association and the Georgia Research Alliance, among others.
SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events. The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network.
It is much more convenient to tweet a message in seconds than to use a time-consuming media platform. Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube.
It is interactive; users can browse other boards, repin images to their board, or "like" images. Your dental office can reach out to millions of potential patients in a matter of a few clicks. Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks.
For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest. Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest. How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined.
Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles.



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