Each example will examine the thought process you’d go through when analyzing a page (or the reaction a visitor might have when arriving for the first time), a testing hypothesis for how the page might perform better, and some examples of what you could test to prove your hypothesis.
Note: Each landing page was built by customers using Unbounce, and permission was kindly provided by the page creators.
Be warned, I’ll call out anyone (nicely) who uses that foul button language in the critiques below. And remember – every page can be better, and the best way to get better is by testing.
By reducing the length of the page by removing the features section, and making it available as needed, the page will communicate its main message more succinctly, and keep the form top of mind – increasing the number of signups. Interested in learning more about landing page optimization?Download this ebook and become an expert at designing landing pages that convert like crazy. By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius. By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them. Add a FAQ: You can remove the need for so many questions by opening a FAQ page in a lightbox that addresses all of the questions you are currently answering via external links. At first glance, I thought this was an ebook download, but after a bit of reading figured out it was for a bundle of something. Finally, the social proof at the bottom is all about KISSmetrics, which is very dominant and doesn’t really seem congruent with the purpose of the page. By listing the companies included in the bundle and providing a clearer sense of what the cheat-sheet actually is, the download rate will increase.
KISSmetrics have such a beautifully crafted value proposition that is being wasted on the first landing page. My first reaction is that the headline is an incomplete sentence until you read the sub-header.
I like that the form uses the principle of encapsulation to separate it visually from the rest of the page, highlighting this as the area of interaction. The design elements at the top and bottom feel like a distraction to me, and the top image essentially bumps the ebook image and form down for no real reason.
By removing the top-right design elements, the page layout will have more flexibility to raise the dominance of the form area, increasing downloads. Clearer headline: Try removing the shapes and run the headline right across the top, including a supporting sub-header for clarity. This is a really really long landing page, which can be great for warming up your visitors so that they are making an informed decision.
By focusing the whole page on getting a free assessment, there will be more form submissions, resulting in more qualified leads and potential business. Lightbox Benefits: Reduce the length of the page by listing the 6 benefits as bullets, then opening the full details on demand. By clarifying the platform and adding feature descriptions, the click-through-rate will increase. Social proof: Mention how many people are already playing the tournaments to give a sense of its popularity. By using the design principle of encapsulation the form area will stand out more making it clarify what the goal of the page is resulting in more form completions.
Encapsulation: Test placing a box behind the entire content section in the header photo to make it pop against the background. By explaining more clearly what a promotional pen is and why they are beneficial, the CTA click-through-rate will increase.
By changing the header to have a social media image coupled with a headline that talks about your social media life, there will be less page defections and more downloads.
By bringing social proof elements to the top of the page, more people will believe in the quality of the product, increasing downloads.
Header image: Consider using the cloud-to-safe image as the main image to illustrate more immediately what the product is for. Flow diagram: At the bottom the very last thing you see is a descriptive visual flow diagram. By including a sense of the service benefit in the CTA, click-through conversions will improve. By being more explicit in the headline about what TAVR is, more people will be able to relate, staying on the page and completing the form as a result. Being a location based service, it would be helpful to know the level of nationwide or state coverage. By listing the range of coverage the service provides, there will be a greater confidence and relevance to a visitor, and as a result, form completions will increase. Where: Mention where the service is available and perhaps add a map that shows precise locations. If we explain that we are offering an online marketing consultation, we’ll get more targeted companies filling out the consultation request form.
By focusing on the local business aspect in the CTA, there will be a better understanding of the local brick and mortar business relevance and more targeted downloads (creating better qualified leads).
Directional cue: There is an arrow pointing from the sub-header to the form, helping to guide the visitor to the conversion goal. Encapsulation: This is a great example of how to use encapsulation to highlight a form, which is exactly what I was talking about for #8. The visual design of this page is intriguing, but I don’t get a solid sense of what Bounding Box Boxing is right off the bat and would therefor have a hard time staying on the page. Moreover, the CTA is so crowded with text that it doesn’t look like a button anymore, and requires some squinting to know why you would want to provide an email. By adding a clear headline about how a ticket holder can experience the design competition and removing any misunderstanding about who is participating and who the prize money, will increase the chance of a form completion. By including a strong value proposition that illustrates why they are unique, people will be more willing to click through to the next step. Tagline: There could be a tagline right next to the logo (to use some of the wasted space up there) that helps define the company right away. By including explanatory copy in the CTA the purpose and main benefit of the product will be more apparent, raising the click-through-rate of the CTA. By changing the page title to directly describe the purpose of the page, the bounce rate will be lowered, and conversions lifted.


Replacing the infographic with key facts in written form will improve the clarity and time spent reading, resulting in more people completing the form, as they will have a better idea of what the benefits of using FWCanada are. Replace the infographic: Take the key points out of the infographic to inform readers who can apply, who can be a sponsor, and how to apply. It also doesn’t say whether you will qualify as soon as you click the button, or whether you will be contacted via email to take the next step.
Form fields: If you find out if you qualify immediately upon form submission (via an online check), then consider removing the email address to decrease friction.
By changing the headline to focus on the conversion goal, more people will proceed to the form to download the guide (and produce more leads). This page is actually a microsite, so I would first suggest ripping out the header and footer navigation to increase the on-page engagement and turn it into a promotion specific landing page. What Falcon Social does really well is something that I’ve been preaching for a long time, namely the use of lightboxes to show extended content without leaving the page. However, the page lacks explanation of what the solution provides prior to asking someone to start a free trial. By changing the CTA copy to a benefit driven statement and telling the customer what they would be when they sign up, more people will start a trial. CTA copy: To test different CTA’s, I’d run the original against a core benefit CTA such as “Grow Your Brand Socially” and a 3rd CTA that says “Grow Your Brand Socially” with a smaller supporting “x-day free trial” directly beneath the button. By describing how the ashes are transported into space and providing or alluding to information on costs, more qualified will be generated. Aside from that, I’ll reiterate the importance of having the headline in text rather an image. By removing the required field for email address, more leads will be captured to receive an agent callback via the phone. Form changes: Make the email field to be not required and change the CTA copy to reflect that an agent will contact you over the phone.
Sounds like a cool concept, apart from the fact that I had to read every word on the page to really understand the mechanism it’s based on. By including two embedded videos inside the phone images, the two-sided concept will clarify the concept. Doing some LP design myself with unbounce, but when I see what other people create I think I need to go back to the drawing board. Landing pages are an essential part of almost all lead generation strategies in the B2B market. In previous posts, we’ve covered many of the ways to make your landing pages successful and how to avoid common landing page mistakes.
For more on landing pages, check out our Best Practices Guide to Landing Pages or 8 Quick Steps to Double Your B2B Conversions (registration required). If you’re looking for a service, there are a growing number of data visualization agencies out there that specialize in infographics and produce fantastic work.
Yes, landing pages are an essential part of almost all lead generation strategies in the B2B market. You missed a few key points in this infographic that I think is really good info when designing a landing page. Event is modern, responsive and simple landing page that is designed for any kinds of events, concerts, exhibitions and conferences.
These are only some of the things you need to include in your landing page to make it great. Location details that come along a map link: This is obvious which you need to include complete address, link to Google map and venue name. Sharing online using social widgets: One of the advantages in creating event-landing page is to serve centralized hub that drive traffic and others can share with. Well written description: Your event landing page must need to be clear, concise and articulate details about event. Short URL to the event: Every email you post must need to make people to click on your page.
There you have it some of the things you must need to know especially when you are having a hard time to begin in making your affiliate landing page templates. Send us a question, request or project description and we'll get back to you as fast as we can. Intricate infographics were used to illustrate the different practice specialties offered by NTT DATA’s Health Care practice group. This one-of-a-kind baseball concept was created to help The Revere Group’s Lawson Team step up and stand out at their Boston Trade Show.
QuickTime Player automatically rounds the corners of any video window, a nice touch that fits in line with the rest of the OS X desktop and window experience.
The change is obviously very subtle, but if you watch a lot of windowed movies it can be an attractive change. The defaults command works in practically all versions of QuickTime in Mac OS X including OS X Lion and Mountain Lion. Is there anyone else having problem with closing movie window by hitting red button on left top corner?
It would make sense to somehow shorten the page, yet still provide access to the features in an on-demand manner.
Removing all links on the page so there is only one action, will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate.
If you really need to link to something, do it in a lightbox to keep prospective students on the page. This will reduce your total points of interaction to three: The CTA, privacy policy and the FAQ.
The first indicates it is a cheat-sheet (perhaps only one page), but then it becomes a bundle (which is a bit confusing), and then it changes back to a cheat-sheet in the form header.
It should be placed in a prominent place on the confirmation page to reinforce the brand as the purpose of the page is to get a free consultation.
I prefer to use the sub-header as a supporting element for the headline – rather than a continuation of a sentence. The conversion goal of this page is to get people to get a free assessment and become a highly qualified lead. The do a good job of focusing on the form by having a CTA at the bottom jump you back up to the top.


Although I don’t get a clear sense of what TAVR is right away (the tiny description of the acronym is hard to see). This would increase the Quality Score and the test would compare the change in Quality Score by making the header bot-readable. I would think they’d have more success by using some of the copy used further down the page in the supporting headline, while clarifying where the coffee will happen. There seems to be a mismatch of company size that could make people perceive their offering targeted toward the enterprise market.
These could use more consistency, and represent what the next step will reveal (assuming the homepage).
I don’t know how the company differentiates from the 100 other email service providers out there.
But I find myself literally going in circles – like the diagram – to decipher what the product and page is all about. This is a great opportunity to solidify the purpose of the page, almost acting as a supporting headline.
The video could be as simple as a simple voiceover as the circle revolves, explaining each method of adding leads. Took me quite a bit of reading to get people to download a restaurant furniture buyer’s guide.
This could include having an introductory paragraph beside the video that mentions how long the trial is along and include a benefit statement. This will penalize you severely in the landing page quality quotient of your Adwords Quality Score. The video on the other page uses a lightbox, which would be perfect for the landing page as a mechanism to educate without leaving the page. Removing the large “Watch Our Video” CTA will result in a single CTA with additional whitespace for clarity. When crafted correctly, landing pages have the ability to generate a large number of highly qualified leads for your business.
We’ve assembled these posts and other resources into a comprehensive infographic to help you create a landing page that will take your lead generation to the next level. Adam is right, we handle it internally on our side because it makes more sense for our needs and output schedule.
Matt actually did this one for us (and has done most of them for us) so we do them internally.
The Complete guide which you have provide in this post how to show it in infograhics is very useful. It must need to be looking great on any size and date you are planning to create event-landing page, you might want to include these elements in your page.
If you want to know more about some different kinds of designs, checking out examples is a good step to get started on what you need to do. If you want to do more, start checking out some examples on the web because it will help you a lot in gaining more information as well as ideas. The campaign included email marketing, landing pages, signs, a brochure and a private party at Fenway Park. We had covered this a while back as part of a group of QuickTime hacks but thanks to David for the reminder that it works in new versions too.
Subscribe to the OSXDaily newsletter to get more of our great Apple tips, tricks, and important news delivered to your inbox! And it’s about time we stopped copying bad habits and started creating relevant Calls-To-Action (CTAs). Yet, having skimmed (that’s all people will do) the page copy, I see no mention of an event. A better description of what’s inside and a list of the tools would add incentive to download.
The CTA at the end that directs people to a different page – breaking the rule of one page, one goal. However, the most important area of the page, containing the headline, form and trust symbols, is difficult to read.
The features below do a much better job of outlining what it is all about – but I may not get that far having seen the headline.
If you have highly targeted ads, then you need to make sure the headline is a clear match with them. Sadly, many landing pages aren’t optimized to their full potential, resulting in high bounce rates and lost leads. I’d also like to know how long the document is to gauge how much detail they will go into for each tool. In my mind, the page should be entirely focused on trying to get people to fill out the assessment form. There’s also a calculation about yearly impressions which makes it sound like a banner ad. Then include the grab a coffee as a secondary element so the brand personality is maintained. I’m also a bit confused by the focus on the diagram being about manual entry, as that seems like the most work of all the methods of lead entry. A small privacy policy, contact, and maybe an about us link in the footer is all you’d need. The basic point of a landing page is to inform, expose, identify a problem, offer a solution, and most importantly – generate a lead.
So my test advice is to say exactly what you will receive in the header, and reinforce that in the CTA. Do not put in a form that leads to a PDF download and under that have a email list sign up form and under that a contact form.
If you have multiple lines of products, say cars, trucks, suv’s, electric cars, and vespas.
This way, you know exactly what the lead is interested in and you can get very granular with your information and marketing.



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