This is a classic technique used to hijack your visitors eyes and create a tunnel vision effect. Call attention to the most important page elements by using strangely placed and angled arrows.
Give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design. Common psychological motivators are the use of urgency (limited time) and scarcity (limited supply). To demonstrate how you can apply the CCD concepts to a landing page, I’ll show a before and after template design example. Note: This template is available for use within the Unbounce landing page platform suite of landing page templates. Nicely encapsulated form area: CCD principle #1 talks about the use of encapsulation to bring attention to your form areas. Crowded page could use some whitespace: CCD principle #4 talks about the use of white space to improve the clarity and reading experience of your page. By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them. Add a FAQ: You can remove the need for so many questions by opening a FAQ page in a lightbox that addresses all of the questions you are currently answering via external links. The form area is nicely separated from the content, and there is a lot of breathing room all around the main image.
This would be *really* good if the bottom blue area was a different color – perhaps just a dark grey. There’s a ton of social proof logos on display here, although I think the lower set of logos is overkill.
By being more explicit in the headline about what TAVR is, more people will be able to relate, staying on the page and completing the form as a result.
Another thing to mention here is that the copy doesn’t really say anything about what you are downloading! By focusing on the local business aspect in the CTA, there will be a better understanding of the local brick and mortar business relevance and more targeted downloads (creating better qualified leads).
By including a strong value proposition that illustrates why they are unique, people will be more willing to click through to the next step. Tagline: There could be a tagline right next to the logo (to use some of the wasted space up there) that helps define the company right away. The page talks about small business, and then features giant companies as the supporting proof of success. By changing the page title to directly describe the purpose of the page, the bounce rate will be lowered, and conversions lifted.
Replacing the infographic with key facts in written form will improve the clarity and time spent reading, resulting in more people completing the form, as they will have a better idea of what the benefits of using FWCanada are. Replace the infographic: Take the key points out of the infographic to inform readers who can apply, who can be a sponsor, and how to apply. This page is actually a microsite, so I would first suggest ripping out the header and footer navigation to increase the on-page engagement and turn it into a promotion specific landing page.
What Falcon Social does really well is something that I’ve been preaching for a long time, namely the use of lightboxes to show extended content without leaving the page.
However, the page lacks explanation of what the solution provides prior to asking someone to start a free trial. By changing the CTA copy to a benefit driven statement and telling the customer what they would be when they sign up, more people will start a trial.
CTA copy: To test different CTA’s, I’d run the original against a core benefit CTA such as “Grow Your Brand Socially” and a 3rd CTA that says “Grow Your Brand Socially” with a smaller supporting “x-day free trial” directly beneath the button. Having the space surrounding the main content area (on both sides), it gives the page a less cramped feeling. Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. This is the best and funniest example of a testimonial I’ve ever seen, and fits the fun brand perfectly. There are quite a lot of orange elements on the page, by choosing a button color that’s not within the orange range you will make it stand out more. The video poster frame should be more enticing: A poster frame is the image that is visible on your video before the play button is clicked.
As I mentioned above, if you shifted the form down to sit half in and half out of the main header area, you could encapsulate it nicely in a design element that really separates it from the surrounding elements, by virtue of how it would break existing lines. The color choice for the 2 CTAs (just one please, tsk tsk) does have contrast with it’s surroundings, but something about the design is just awfully flat. There is some generous white space in the main content area which lets your eyes flow down the page through the content. Video product demos are always a good window into what you are offering, and can simplify the subsequent content consumption as you can easily scan to seek out any remaining holes in your buying process. The subheader of the page is actually a testimonial which clarify the purpose of the product at the same time as adding social proof. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product.
Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy.
Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.
Validation: Like the example above, they provide a strong sense of trust by including a set of logos. Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path.
Just a little touch of design behind the testimonial helps to make it stand out as different from the content section above it, helping to set a visual barrier that keeps your eyes in place when you are reading the three chunks above. Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. The use of opacity for the form container is a good example of drawing just enough attention to the form, while still following the soft design esthetic of the page. The use of darker areas on both sides of the content, helps to drive you through the content in the middle of the page, like a funnel. Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with.
Re-architecting the page to focus on one element alone with two columns of visually related content would greatly simplify the reading process.
The Facebook following number lends some credibility to their appeal, as it’s what they are selling as a service. This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up).
Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. Visual chunking: The page is broken up very well vertically, aiding the consumption of information. Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility.
Privacy policy: You should always include a privacy policy when asking for an email address.
Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling. How are the logos connected: Are they just hotel names to help you understand the point of the page? Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout.
Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design. Directional cues: The use of arrows guides people through how they should interact with your page.
Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information. Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action. Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).
Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up).
Benefits: I was most of the way through the page before I could answer the questions about why I would want this. Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC.
Landing pages are a powerful way to improve conversions; they’re easy to create, easy to test, and easy to get a visitor to take action.
Landing pages, like most Web pages, benefit greatly from going the extra mile when understanding their best practices in design and development. In this article, we’ll share a monstrous list of landing page best practices to set you in the right direction so your efforts, with these pages, have considerable results for your affiliate marketing business.
Unbounce, a company that specializes in landing page development, has put together a great list of landing page designs which will give you a great starting point to wrap your head around what other businesses have been up to with this form of marketing strategy.
The immediate reaction you may have, as a marketer, is the shock that a hospital would take the time to create these types of landing pages (since our natural thought is that hospital websites are generally just about information and not so much as to selling the specifics).


Take a moment to scan through that landing page and see if you can follow along with some of the key elements that make it effective. The logo is top-left and immediately tells that the page is provided by a trusted facility within the health industry.
The contact number is along the top-right so individuals can save the number for reference. The header image has a big, bold question followed by a claim that’s specific to the individual experiencing its troubles (plus a picture that shows the product without being too gory). The expertise section gives reassurance to the individual since they can see all the professionals that participate in the procedure (along with their 100% claim in bold). To the right is the contact form that doesn’t require a lot of information but sticks out due to its size and color coordination. The information section explains how many people have gone through the procedure which will give reassurance that the individual is not part of a test; it also explains the procedure in a non-technical manner so the individual doesn’t become confused about what’s in store for them. A benefits section cuts straight to the point and allows the individual to fully understand what they gain from the procedure. Again, this is just one example of hundreds of excellent pages out there on the Web done by professionals but you need not worry if you don’t have that professional touch because you can convey this same level of trust on the simplest of landing pages for your campaigns if you use the best practices.
As you can see – forming the landing page is far more difficult than you can imagine if you hadn’t known the best practices.
We take a look at Shopify and their in-house affiliate program which offers great commissions and options.
You must either be invited by one of our team member or request an invitation by email at info {at} yoursite {dot} com.
Note: If you are the admin and want to display the register form here, log in to your dashboard, and go to Settings > General and click "Anyone can register". How to Show Only Parent Category list in your WordPress 11 Simple Steps To Make Your WordPress Blog More Secure HAPPY NEW YEAR!!! To decide what kind of landing page is best suited to your business, it’s important to first determine what exactly you’d like the page to do.  Are you looking for an increased mailing list? No matter what your business does, or what your marketing needs are, you can be sure that a landing page will help you grow your business.  A good landing page will attract a targeted, interested audience and convert online window shoppers into loyal customers. Sempre piu spesso si parla di posizionamento sui motori di ricerca, di ottimizzazione strategica delle pagine e di lecite ed illecite tecniche per ottenere le prime posizioni.
1) Piu informi, piu vendi: Per spingere l’utente ad effettuare un’azione o un acquisto e essenziale includere quante piu informazioni possibili; l’utente dovra trovare risposte alle sue domande, veder risolte le sue perplessita e sentire la necessita di agire subito!
2) Il prodotto e l’unico protagonista: Non sprecare neanche un pixel della tua pagina parlando d’altro se non del prodotto che intendi promuovere. 7)Sii persuasivo: Lo so, e una grande ingiustizia ma difficilmente troverai qualcuno con la propria carta di credito in mano in attesa di effettuare un acquisto o pronto ad iscriversi alla tua newsletter. 8 )L’importanza dei “dettagli”: Rimarresti sorpreso dal numero di perplessita e di idee sbagliate che nascono nella mente dell’utente guardando un’offerta commerciale. 9)I testimonial funzionano: Per gli utenti e confortante sentire cio che pensano altre persone del tuo prodotto.
10) Minimizza i rischi per l’utente: Piu bassi sono i rischi per l’utente piu alte saranno le vendite.
Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google. They need to feel that a person, who types in a request into their search engine, is delivered to exactly the right place, in nano seconds. But when they advertise this new sweet on the website, they are savvy enough to know that if a person clicks an ad, they want to get the information quickly. So don’t delay, get your pay per click agency to build properly planned and conceived landing pages.
Neil Martin, as a social media marketing consultant at PPC Agency Cayenne Red, has been a regular contributor to the digital media on online market activities companies should undertake in this digital times. If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. A landing page is a website page that allows you to capture a visitor's information through a lead form.
Too many companies send their advertising, email, or social media traffic to their homepage. For example, imagine you have a Google AdWords PPC ad running for one of your best keywords. If you're working hard to drive traffic to your website, don't make the mistake of not capturing that traffic as leads.
You can think of it like creating a window on your landing page where your CTA is the view. Tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA. The purpose of this particular template is to facilitate the download of an ebook in exchange for the standard name and email.
It would essentially mean that someone converting at 10% would have a conversion rate of 100% which isn’t attainable.
Your CTA button should always explain explicitly what will happen when it’s clicked, for two reasons. Mobile commons again do a nice job here, making sure the conversion area stands out from the rest of the page and making it clear where you need to go to complete your interaction with the page. By making the page a little longer, they could make each part of the message more clearly chunked into digestible blocks. Removing all links on the page so there is only one action, will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate. If you really need to link to something, do it in a lightbox to keep prospective students on the page. This will reduce your total points of interaction to three: The CTA, privacy policy and the FAQ.
The form is nicely contained in it’s own box, which helps it stand out from the image behind it. Knowing this right off the bat relaxes the mind so that it can explore the content on the page, knowing that you know where to go if you decide to continue on. The two testimonials could use a different treatment to make them stand out as quotes rather than the current design that makes them look like a block of text like the rest of the page.
Although I don’t get a clear sense of what TAVR is right away (the tiny description of the acronym is hard to see).
This would increase the Quality Score and the test would compare the change in Quality Score by making the header bot-readable. Which really opens the way for the use of color and contrast to make your form area stand out. Something we learned this very CCD week, was that having a short Slideshare presentation on your page to showcase part of your content, you really can bump your conversion rate.
These could use more consistency, and represent what the next step will reveal (I’m assuming the homepage).
I don’t know how the company differentiates from the 100 other email service providers out there. There seems to be a mismatch of company size that could make people perceive their offering is targeted toward the enterprise market. I think the best thing that could be done for this page would be to add some white space to let it breathe. By shuffling the page elements around, to offer up the required information before the call to action, and creating a better hierarchy of information, the page wouldn’t make you jump around wondering which order you should be consuming it in. This could include having an introductory paragraph beside the video that mentions how long the trial is along and include a benefit statement. It starts with a customer list, then moves on to hear what some of them are saying.In general the information hierarchy is nicely done on this page.
From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). Adding the blue container separates the main content area nicely, making the reading experience much simpler. I’m not sure what membership services are, so this could use a more descriptive image and supporting statement. A phone number to contact the company to discuss business, or to download a marketing guide. However, it could be communicated more effectively if it was written out, rather than trying to play with an image.
It’s good to be above the fold for the most part, but when you are asking someone to engage in communication with you, you might want to expose them to more information about your product offering first. It would be enhanced further by using a larger type size, with an appropriate line height to give the copy room to breathe also. In this example, you could easily skip the 1, 2, 3 content below the video as it’s covered in the video.
And it’s nicely backed up by a well written explanation of some of the core benefits directly below. Let you eye wander around the page and you’ll see how easy it is to identify each block of information. The Trip Advisor certificate of excellence let’s you know that a recognized authority has validated the company. The white stands out nicely from the solid background (to steal a comment away from Miss Contrast). Everything is in the same three colors, making it super hard to distinguish what the intended conversion goal (interaction point) of the page is. Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes.
Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about.
I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section.
Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions.
Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one.


The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor.
This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend. When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see.
If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits.
Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate. Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user. Understanding of what has worked in the past and what trends hold for the future will allow you to craft landing pages that start off in the most effective form as possible. Format the text, graphics, and other media to create a clean, streamline flow in the pacing, tone, and structure making it easier for the individual to consume the message. It’s not required that you have each present on the page (and in the campaign) but starting with the big ones (like the ones listed) will definitely give the page a major boost in conversions rather than building it upon gut instinct. I created Blogging.orgBlogging has changed my life and business for the better and it can do the same for you.
After years of finding success with content marketing and blogging, I wanted to share my story and help others learn how to do the same. La crescente diffusione di queste conoscenze potrebbe essere cosa positiva se non fosse che chi riesce in questa impresa pensa di aver raggiunto il suo traguardo.
Li l’utente si trova davanti ad un bivio: “mi iscrivo o non mi iscrivo?” oppure “acquisto o non acquisto?”. Ogni frase, immagine, contenuto multimediale che non serva a esaltarne le qualita e solo una perdita di tempo per te e per i tuoi utenti. Ricorda sempre di rendere disponibile una dimostrazione delle potenzialita e delle funzionalita di cio che stai promuovendo. In moltissimi casi le offerte, soprattutto quelle legate ad un ristretto spazio temporale, aumentano le vendite e generano nell’utente la voglia e l’urgenza di acquistare. Un modo per abbassare i rischi e quello di offrire una garanzia, il classico “soddisfatti o rimborsati entro 30 giorni”, di includere una nota sulla privacy, e cosi via. If you are new here, you might want to subscribe to the RSS feed for updates on this topic. The weighting of the landing page has now a little more importance and shaves a tad off the influence scored by the click through rate (CTR). And for marketeers looking to squeeze the last ounce of cash, why should they ensure that their PPC agency creates the pages that please the users? Google is using its muscle to ensure that the internet is a vital tool in society, rather than a speculative waste of time. They have hundreds of product lines already and a website Home Page which happily bangs on about their huge ranges, the history of the firm and how it supports cat charities.
In other words, they don’t want to read about the cat charities first and then wade through the blurb in order to find the sweet they asked about in the first place. A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.
Even if you advertise how great your company is (a boring offer for any company) and someone (amazingly) clicks through on that ad, do you want to send them to your homepage? First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. The longer your landing page and form, the more friction you add to the lead conversion process. As many best practices as you may read about online, your landing page can always use more testing and improvement. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. A green CTA may well outperform red in some circumstances, but if the page is dominantly green, that green button is going to get hidden among other page elements. Most are from Unbounce customers, but I’ve thrown in some scary ones too, just to mix it up, and scare you into making your own pages better. It would be more effective to have a customer testimonial talking about the conversion improvement they achieved. Firstly, so people will know what they are going to get, and secondly, so there is another element on the page backing up its purpose. It could also draw more attention to the testimonial, by shifting the left column away from the form. Yet, having skimmed (that’s all people will do) the page copy, I see no mention of an event. If you have highly targeted ads, then you need to make sure the headline is a clear match with them.
In this instance I’d try going for a red button to make it stand out from the main color palette. As the form action is to get the guide, I wouldn’t muddy the waters by having the phone number in there. The form container could also use a little something to make it stand out from an otherwise flat page.
It can be more effective to have a descriptive and enticing benefit statement as the starting point – to make people want to watch. It could be as simple as putting a few bullet points in place of the form and nudging it down a bit.
Which allows you to visually break the information into three pieces, speeding the reading process. I would try to knock everything back to be within the same basic color hue, so the pricing grid can stand out. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner). Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce.
Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached.
Try showing characters using the appropriate devices, or acting out things related to using the product. Create a swipe file with images and notes about what you like and hate about specific landing pages, and place that information into practice whenever you’re building landing pages for your business.
I've helped 1,000s of people get started with a blog of their own and now I want to show you how to do the same.
Ma il posizionamento sui motori di ricerca, soprattutto per siti commerciali, rappresenta solo il primo passo da compiere quando si vuole intraprendere un’attivita di marketing. Se non saprai indirizzarlo, confortarlo, stimolarlo e motivarlo adeguatamente difficilmente la sua scelta sara positiva.
Fai una lista di tutte le possibili ragioni che l’utente potrebbe avere per non effettuare l’acquisto e prova a rispondere a quante piu cose possibile.
You don’t go into a branch of WH Smiths for a newspaper and have to hear what the managing director has to say before you buy your copy of The Sun.
It has to lead with a strong image of the product, an equally strong headline and some text which gives the raw, relevant information. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page. If you focus on contrasting colors you will be much more successful at making it stand out. If you stood back and looked at this page you’d be hard pressed to really differentiate the most important element. Here, the page is so simple that there’s no real visual complexity to compensate for, but you should still get in the habit of practicing separation.
This could mean that you need to move the 3rd feature block somewhere else, and switch it to 2 or 4. That’s the equivalent of walking into a clothes store and being told to buy these clothes before you even try them on. I’d also make the two pricing tiers on the outside, the same muted color, to make the recommended (center) tier the most dominant.
They cannot afford for the internet to stall due to con artists, time wasters and snake oil salesmen.
Limit the number of exits from your landing page so that your visitors are focused on filling out your form.
Some of this could be resolved by moving the customer logos to the bottom of the page, potentially in greyscale to prevent them from conflicting with the rest of the page.
Or you could extend the header area to be longer, and balance the design by putting a relevant statement beneath the video, talking about a benefit of the service. The page should also include clear links to further reading, so that if you want to read more about the cat charities, you can. Once you figure out what you want the visitor to do, make it easier for them to do just that. Even if you manage to work your way down to it, it’s so bland and nondescript, with no real purpose attributed to it. So my test advice is to say exactly what you will receive in the header, and reinforce that in the CTA.



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