I have a very successful mlm'erin the Chicagoland area, in fact he is the number 1 earner in Illinois for his company making nearly 200k a year. People in the marketing industry can be considered the luckiest people who benefit from the development of unbounce landing pages examples. In this world of endless possibilities, learning is no longer bound to those who have specialized skills and education about a particular subject or job.
This may sound a crash tutorial but it is remarkably doable: to create your own landing page in four easy steps.
TweetIt’s safe to say that lead generation is one of the most important parts of your online marketing strategy. In truth, anyone who does work like that isn‘t a skilled online marketer you should work with. World-Class Copywriting – Focusing on eliciting an emotional response is fundamental to getting site visitors to fill out forms.
Because revenue generated from leads is dependent on your ability to turn traffic into a phone call, your landing page should be working hard to turn that traffic into leads your agents can close. Ask These Questions – When you’re constructing a landing page, be sure to ask these questions. Show some emotion – High value purchases such as mortgages, real-estate and insurance are never made based purely on logical reasons.
Provide a clear call to action – A call to action that is weak or uninspired will bring you similar results. Avoid giving them a way out – One of the best things you can do to increase the functionality of your landing page is to prevent them from leaving. Priming them to say yes, puts them in a position where they start looking for the solution you provide.
Match you call to action to head headline - If your able to, make the call to action match the tenor of your headline. Don’t overlook this important link, or visitors will subconsciously notice the disconnect. If you find yourself wondering what the most important element is to increasing profit margins, conversion is key. Leave some comments below so I can give you direction on how to create better landing pages. Base PriceOur high-converting landing pages are the ideal solution for affiliates and business owners.
This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.
Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy. Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.
Validation: Like the example above, they provide a strong sense of trust by including a set of logos. Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path.
Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up).
Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. Visual chunking: The page is broken up very well vertically, aiding the consumption of information.
Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility.
Privacy policy: You should always include a privacy policy when asking for an email address.
Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling. Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with. How are the logos connected: Are they just hotel names to help you understand the point of the page? Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout. Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design.
Directional cues: The use of arrows guides people through how they should interact with your page. Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information. Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action.
Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive). Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this.
Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC. At the end of the day, it is what happens on every single landing page which ultimately determines how profitable the overall PPC campaign is.


Ultimately, the landing page is vital to a PPC campaign because there is more freedom with design and structure. Are you spending money on expensive marketing campaigns such as Adwords (PPC), SEO, Email or other offline campaigns and want to see better returns?
Improving conversion rate is the most effective way to increase ROI without having to buy or invest in additional traffic. I utilse 7 years of experience using a proven Conversion optimisation methodology to Research, Plan, Design and Test your landing pages with a GUARANTEE to Increase Conversion rates. A Landing page is probably the most important step in a customers journey as it usually has the highest impact potential and room for improvement. Is your landing page relevant to your upstream ads that are sending the traffic to the page?
We will have weekly meetings updating you of the progress, my services are bespoke to your business but for a full-cycle optimisation project I typically work around the 8 key steps outlined above. The cost varies depending on the scope of your website and the complexity of the project including any bespoke requirements you may have. Find and fix the cracks that are losing you customers… get in touch for a free chat about your business and goals.
About Qasim AliQasim Ali is an experienced Internet Marketer and founder of Internet Marketing Glue. Having worked with startups to launch their online presence and with big brands to increase their ROI online I can advise on strategy and deliver on tactical activities at all levels.
He and I have been talking about a landing page and a ppc campaign or a massive SEO campaign leading to his landing page(not yet developed).
Yes, you can create your own landing pages without spending a fortune paying for IT because you can do it yourself without the technical know-how about HTML– using unbounce landing page.
Choose a template that is customizable and has the ability to display your product or service in the most attractive way.
There unbounce landing page examples templates that allow you to drag and drop items for a smooth design. Once you have all pages filled in, publish the page to see how it looks like on the users’ end.
They keep allowing their emotions to take over instead of attempting to make decisions that are better based in science. Creating a sense of trust and credibility, and while also appealing to the logic of  decision makers while never forgetting they’re emotional beings is crucial to creating dollar developing landing pages. You’ll never know what the capability of your landing page is unless you continuously test.
Asking someone to do something is going to bring you much different results than telling them to do something. If you’ve helped a customer save $17,432 dollars, then provide a brief testimonial in quotes illustrating that you’ve got proven systems to save money.Accredited by the BBB?  Show your rating. Because most of your competitors aren’t investing on conversion, the genius that does (you) will benefit extensively in the form of booming profit margins.
I love creating and contributing to companies' strategies to invoke raving fan customers that ultimately drive significant bottom line results through targeted web traffic, value-added partnerships, and must have products. We incorporate proven strategies like color psychology and keyword-rich text placed with SEO in mind. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). And it’s nicely backed up by a well written explanation of some of the core benefits directly below.
Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
They have the same message and the same color to let you know which areas to pay attention to.
First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes.
Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about. I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description.
They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section.
Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one.
The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor. This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend. When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point.
Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits.
Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate.
Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user. As long as it fits onto a screen, you have infinite amount of options as to how you want your landing page to be. This is because unless the ad extensions allow users to ring a number, find a location (or something else which means a conversion does not take place on a landing page), the click that makes the money for advertisers occurs on the landing page. In nearly every case, the cost of doubling conversion rates is much lower than the cost of doubling traffic.
For example, I recently increased the conversion rate of online property selling and buying website by 76%. My landing page optimisation addresses everything from your traffic, brand and visual landing page ques.


If I do not achieve an improvement of atleast 20% then I’ll give you your money back. Subject to implementation of the proposed landing pages within 6 months of receiving the designs(s).
He loves all things web but his real passion is Internet Marketing Strategy and Optimisation, working not just on the strategic side but digging into the nitty gritty details at a very hands-on level. Have you done any landing pages for a work from home or secondary income, stay at home moms etc? Our SEO reseller program has grown and now, we have a Local SEO reseller program and a PPC reseller program. As the matter of fact, there are good landing page examples unbounce that all you need to do is drag and drop the items you need.
With passion, enthusiasm and focus, you can now learn on your own – even the technicalities of unbounce landing pages examples.
Test it my leaving comments or testimonials, signing as the first user or subscribing for updates. They want their sites to look like the competitors, complete with all the useless bells and whistles. As a matter of fact, we’ve got a running list of over 40+ guidelines that we incorporate every time we build one. Therefore the copy that is featured on your landing page needs to be constructed in order to produce an emotional response. Depending on the length of your copy you’ll need to tell them to perform said action anywhere from 1-5 times. Have video testimonials from satisfied clients, have that video available in your body copy (just don’t have it auto-play when a visitor arrives.) Here’s a great article explaining how track record and credibility need to be used for online marketing purposes. You can even request audio and video on your landing page.Simply fill out this order form and click the Add to Order button to begin the order process. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner).
Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached.
Try showing characters using the appropriate devices, or acting out things related to using the product.
This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing page.
You have a lot of freedom compared to other forms of online advertising such as banner advertising.
Therefore, to some extent, the level of improvement and optimization you can produce from a landing page far outweighs the level of optimization you can make to a PPC campaign. Although this is true, more worryingly is the fact that this also means there are more areas for errors.
I deliver a 1:1 review sessions as well as a fully layed out Landing page within 2 weeks (longer for complex multiple page flows).
Typically I increase conversion rates from 20%-150%, due to the nature of landing page optimisation we realise winning page concepts within 4 weeks of starting a project.
The improvement in conversion rates and user experience means your visitors will choose your business over the competitions. Landing page optimisation improves your visitors experience so they are more likely to establish a relationship with your business, with this better experience comes a direct benefit of increasing the chances they will come back to your businesses services or products. I will utilse testing principles that will test design, copy to scientifically calculate what performs best for your specific customers and business.
I do all the research, planing and design concepts myself, using my own brain, you won’t get generic advice or designs that are pulled off some software or template. He's helped large brands and small businesses as an in-house digital marketing manager or as an external consultant.
Today, we're a team of enthusiastic and focused analysts, developers, designers, marketing specialists, account managers, and writers who have a passion for technology and digital marketing solutions that drive sales for our clients..
Once the test is successful, connect it with some of the widely used social media platforms and relative pages to let your target market know about your page.
These include, but aren’t limited to,  Images, Navigation, Links, Buttons, Text and Type Rules, URL naming, Page load times, etc. Using programs like unbounce or optimizelyyou’ll be able to analyze conversion rates as you cycle through new landing pages. The longer your copy, the more times you need to instruct them to complete follow your call to action. Doing this on any other part of your site will frustrate visitors and encourage them to leave. Feel free to contact us if you have any questions or need help with anything.Would You Like Your Landing Page Coded?
The truth be told is that yes, the campaign is important to the success of the whole marketing campaign. But, at the end of the day, you are still limited by what functionality and variables Google and other PPC programs allow you to change.
Every time the web user gets closer to converting for you, one more domino in a long line of dominoes falls over.
Therefore, to make sure there are as little or next to no errors in your landing page and that is well optimized is key to a successful PPC campaign. IMG’s Testing methodology relies on web analytics and conversion tracking that show clear increases in conversions that directly impact your bottom line. Do you have statistics as to requests for more info (filling out the capture form) from your copy from your landing pages?
Turn to copywriting experts at copyblogger to receive FREE advice on how to write the perfect call to action.
We might test 3 different landing page headings for example, the winning heading from these tests could be carried over to a Print ad for example – the possibilities are almost endless. If upon arriving to your landing page your prospect isn’t compelled to explore how you can solve a problem they have, or are trying to avoid, they’ll seek out someone who can. For this reason, here are a few reasons why advertisers should start to spend a bit more time on landing page optimization rather than continually tweaking the PPC side to their campaign for small gains.
Ensure that your landing page is about one thing and one thing only, the item of interest that brought them there in the first place. Eliminate any superfluous and extraneous material and entice them to follow your call to action so they can satisfy their search query.



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Comments to «Landing page yes or no»

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