Elements of Design is a different type of web design gallery which focuses on individual aspects of web design such as menus, footers, search boxes, login forms, and more. You also need to include a form with which to collect your subscribers’ information which is the reason why you were generating landing pages in the first place.
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. This is a classic technique used to hijack your visitors eyes and create a tunnel vision effect. Call attention to the most important page elements by using strangely placed and angled arrows. Give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design.
Common psychological motivators are the use of urgency (limited time) and scarcity (limited supply). To demonstrate how you can apply the CCD concepts to a landing page, I’ll show a before and after template design example. Note: This template is available for use within the Unbounce landing page platform suite of landing page templates.
Nicely encapsulated form area: CCD principle #1 talks about the use of encapsulation to bring attention to your form areas. Crowded page could use some whitespace: CCD principle #4 talks about the use of white space to improve the clarity and reading experience of your page. By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them. Add a FAQ: You can remove the need for so many questions by opening a FAQ page in a lightbox that addresses all of the questions you are currently answering via external links. The form area is nicely separated from the content, and there is a lot of breathing room all around the main image.
This would be *really* good if the bottom blue area was a different color – perhaps just a dark grey.
There’s a ton of social proof logos on display here, although I think the lower set of logos is overkill. By being more explicit in the headline about what TAVR is, more people will be able to relate, staying on the page and completing the form as a result. Another thing to mention here is that the copy doesn’t really say anything about what you are downloading! By focusing on the local business aspect in the CTA, there will be a better understanding of the local brick and mortar business relevance and more targeted downloads (creating better qualified leads).
By including a strong value proposition that illustrates why they are unique, people will be more willing to click through to the next step. Tagline: There could be a tagline right next to the logo (to use some of the wasted space up there) that helps define the company right away. The page talks about small business, and then features giant companies as the supporting proof of success. By changing the page title to directly describe the purpose of the page, the bounce rate will be lowered, and conversions lifted.
Replacing the infographic with key facts in written form will improve the clarity and time spent reading, resulting in more people completing the form, as they will have a better idea of what the benefits of using FWCanada are. Replace the infographic: Take the key points out of the infographic to inform readers who can apply, who can be a sponsor, and how to apply. This page is actually a microsite, so I would first suggest ripping out the header and footer navigation to increase the on-page engagement and turn it into a promotion specific landing page. What Falcon Social does really well is something that I’ve been preaching for a long time, namely the use of lightboxes to show extended content without leaving the page. However, the page lacks explanation of what the solution provides prior to asking someone to start a free trial. By changing the CTA copy to a benefit driven statement and telling the customer what they would be when they sign up, more people will start a trial. CTA copy: To test different CTA’s, I’d run the original against a core benefit CTA such as “Grow Your Brand Socially” and a 3rd CTA that says “Grow Your Brand Socially” with a smaller supporting “x-day free trial” directly beneath the button. Having the space surrounding the main content area (on both sides), it gives the page a less cramped feeling. Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. This is the best and funniest example of a testimonial I’ve ever seen, and fits the fun brand perfectly.
There are quite a lot of orange elements on the page, by choosing a button color that’s not within the orange range you will make it stand out more.
The video poster frame should be more enticing: A poster frame is the image that is visible on your video before the play button is clicked. As I mentioned above, if you shifted the form down to sit half in and half out of the main header area, you could encapsulate it nicely in a design element that really separates it from the surrounding elements, by virtue of how it would break existing lines.
The color choice for the 2 CTAs (just one please, tsk tsk) does have contrast with it’s surroundings, but something about the design is just awfully flat. There is some generous white space in the main content area which lets your eyes flow down the page through the content. Video product demos are always a good window into what you are offering, and can simplify the subsequent content consumption as you can easily scan to seek out any remaining holes in your buying process. The subheader of the page is actually a testimonial which clarify the purpose of the product at the same time as adding social proof.
Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy. Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.


Validation: Like the example above, they provide a strong sense of trust by including a set of logos. Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path.
Just a little touch of design behind the testimonial helps to make it stand out as different from the content section above it, helping to set a visual barrier that keeps your eyes in place when you are reading the three chunks above.
Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. The use of opacity for the form container is a good example of drawing just enough attention to the form, while still following the soft design esthetic of the page. The use of darker areas on both sides of the content, helps to drive you through the content in the middle of the page, like a funnel. Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach.
Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with. Re-architecting the page to focus on one element alone with two columns of visually related content would greatly simplify the reading process.
The Facebook following number lends some credibility to their appeal, as it’s what they are selling as a service.
Coloring Pages for children is a wonderful activity that encourages children to think in a creative way and arises their curiosity.
Free Ebook: Optimize Landing Pages for ConversionsBuild and promote landing pages that generate more leads. This means that your landing pages need to be optimized for every stage of the marketing funnel.
Grab your free copy of this guide on landing page optimization by filling out the form to the right! Their goal is to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information. The web design galleries are designed to be easy to scan with minimal clicking — making it easy to find inspiration or see what design patterns exist for a range of common web design elements. You can think of it like creating a window on your landing page where your CTA is the view. Tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA. The purpose of this particular template is to facilitate the download of an ebook in exchange for the standard name and email. It would essentially mean that someone converting at 10% would have a conversion rate of 100% which isn’t attainable. Your CTA button should always explain explicitly what will happen when it’s clicked, for two reasons. Mobile commons again do a nice job here, making sure the conversion area stands out from the rest of the page and making it clear where you need to go to complete your interaction with the page. By making the page a little longer, they could make each part of the message more clearly chunked into digestible blocks. Removing all links on the page so there is only one action, will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate. If you really need to link to something, do it in a lightbox to keep prospective students on the page. This will reduce your total points of interaction to three: The CTA, privacy policy and the FAQ. The form is nicely contained in it’s own box, which helps it stand out from the image behind it.
Knowing this right off the bat relaxes the mind so that it can explore the content on the page, knowing that you know where to go if you decide to continue on. The two testimonials could use a different treatment to make them stand out as quotes rather than the current design that makes them look like a block of text like the rest of the page. Although I don’t get a clear sense of what TAVR is right away (the tiny description of the acronym is hard to see).
This would increase the Quality Score and the test would compare the change in Quality Score by making the header bot-readable. Which really opens the way for the use of color and contrast to make your form area stand out.
Something we learned this very CCD week, was that having a short Slideshare presentation on your page to showcase part of your content, you really can bump your conversion rate. These could use more consistency, and represent what the next step will reveal (I’m assuming the homepage).
I don’t know how the company differentiates from the 100 other email service providers out there.
There seems to be a mismatch of company size that could make people perceive their offering is targeted toward the enterprise market. I think the best thing that could be done for this page would be to add some white space to let it breathe. By shuffling the page elements around, to offer up the required information before the call to action, and creating a better hierarchy of information, the page wouldn’t make you jump around wondering which order you should be consuming it in.
This could include having an introductory paragraph beside the video that mentions how long the trial is along and include a benefit statement.
It starts with a customer list, then moves on to hear what some of them are saying.In general the information hierarchy is nicely done on this page. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA).
They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button).
Adding the blue container separates the main content area nicely, making the reading experience much simpler.
I’m not sure what membership services are, so this could use a more descriptive image and supporting statement. A phone number to contact the company to discuss business, or to download a marketing guide.


However, it could be communicated more effectively if it was written out, rather than trying to play with an image.
It’s good to be above the fold for the most part, but when you are asking someone to engage in communication with you, you might want to expose them to more information about your product offering first. It would be enhanced further by using a larger type size, with an appropriate line height to give the copy room to breathe also. In this example, you could easily skip the 1, 2, 3 content below the video as it’s covered in the video. And it’s nicely backed up by a well written explanation of some of the core benefits directly below. Let you eye wander around the page and you’ll see how easy it is to identify each block of information. The Trip Advisor certificate of excellence let’s you know that a recognized authority has validated the company. The white stands out nicely from the solid background (to steal a comment away from Miss Contrast). Everything is in the same three colors, making it super hard to distinguish what the intended conversion goal (interaction point) of the page is. It is an educational tool and is considered an important contribution to a child's development. In addition to prospects, many repeat visitors or customers will come across your landing page. A green CTA may well outperform red in some circumstances, but if the page is dominantly green, that green button is going to get hidden among other page elements.
Most are from Unbounce customers, but I’ve thrown in some scary ones too, just to mix it up, and scare you into making your own pages better. It would be more effective to have a customer testimonial talking about the conversion improvement they achieved. Firstly, so people will know what they are going to get, and secondly, so there is another element on the page backing up its purpose. It could also draw more attention to the testimonial, by shifting the left column away from the form.
Yet, having skimmed (that’s all people will do) the page copy, I see no mention of an event. If you have highly targeted ads, then you need to make sure the headline is a clear match with them. In this instance I’d try going for a red button to make it stand out from the main color palette.
As the form action is to get the guide, I wouldn’t muddy the waters by having the phone number in there.
The form container could also use a little something to make it stand out from an otherwise flat page. It can be more effective to have a descriptive and enticing benefit statement as the starting point – to make people want to watch. It could be as simple as putting a few bullet points in place of the form and nudging it down a bit.
Which allows you to visually break the information into three pieces, speeding the reading process. The testimonials shown are anonymous which reduces their impact (as they could have been made up). I would try to knock everything back to be within the same basic color hue, so the pricing grid can stand out. Beyond the educational virtues, coloring sessions allow us, the adults, a little peace and quiet while the boy or girl enjoy coloring. If you focus on contrasting colors you will be much more successful at making it stand out. If you stood back and looked at this page you’d be hard pressed to really differentiate the most important element. Here, the page is so simple that there’s no real visual complexity to compensate for, but you should still get in the habit of practicing separation. This could mean that you need to move the 3rd feature block somewhere else, and switch it to 2 or 4. Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
That’s the equivalent of walking into a clothes store and being told to buy these clothes before you even try them on. I’d also make the two pricing tiers on the outside, the same muted color, to make the recommended (center) tier the most dominant. Not to mention the result: coloring pages for preschoolers are proudly presented at the nursery, kindergarten or even grandma and grandpa's living room!
Please note the images are not hosted on our servers, hence some of the images might not download. Some of this could be resolved by moving the customer logos to the bottom of the page, potentially in greyscale to prevent them from conflicting with the rest of the page.
Or you could extend the header area to be longer, and balance the design by putting a relevant statement beneath the video, talking about a benefit of the service. If you like to completely remove your website from our search engine index, please follow the instructions below, "Remove from Index". Even if you manage to work your way down to it, it’s so bland and nondescript, with no real purpose attributed to it. Visionary Media have a team of experts on hand that you are able to trust and rely on to create an improved digital marketing strategy to drive sales! So my test advice is to say exactly what you will receive in the header, and reinforce that in the CTA.



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