Large companies and organisations have often found it difficult to implement content marketing.
Content marketing is a fundamentally different method of communicating and marketing products and services. 5 insights from Super Content MarketingSuper Content Marketing is Sweden's biggest content marketing conference. Just like in the United States, it is important to market your product and services to your overseas retailers. Rare Bird Trading Company offers numerous opportunities for marketing in China and can consult with you on identifying the appropriate marketing tools including billboards, TV, radio, Internet and print. The Suzhou Industrial Park (SIP) International Commodities Exhibition Center in Suzhou, China, offers your company the opportunity to reach millions of new customers interested in purchasing your products or services. The SIP International Commodities Exhibition Center will allow businesses an easy and cost-effective way to gain access to China and Greater Asia, the third largest market for American exports after Canada and Mexico.
The IFTZ offers such advantages as deferred duties, exhibit and display without duty, duty exemptions on re-exports, inverted tariff relief, domestic content exemption, local ad valorem tax relief, and no duty on defective or rejected components, all for sale and distribution in domestic China markets. As a permanent exhibitor at the SIP International Commodities Exhibition Center, you will display products in bonded, secure areas, and you will benefit from regular events held at local, national and international levels to attract buyers.
Contact Rare Bird Trading Company to find out how our access to the International Commodities Exhibition Center can benefit your company and allow you to do business in China. There are more than 150 companies within the Group – and each is a distinctive brand in its own right. It is also of increasing value to clients that WPP companies can work together, as increasingly they do: providing a tailor-made range of integrated communications services. Collectively, over 135,000* people work for WPP companies; out of 2,400 offices in 107 countries. It is therefore difficult to implement content marketing in a large, complex company or organisation with a traditional approach to marketing.

For a large-scale investment in content marketing to be successful, all the different departments and decision makers need to understand the benefits of content marketing.
Unfortunately the same applies to many large companies with complex communication challenges. The full-day event attracted hundreds of visitors and some of the top industry speakers, including the Godfather of Content Marketing, Joe >Sustainability is the future for companiesWhy do we really exist?
We give a voice to your brand, and help you tell engaging stories in whatever media platforms your audience prefers. We also offer access to a full-time exhibition and trade show space at the Suzhou Industrial Park.
It is a continuous exhibition space that can be used as a forward staging area of products or services for sale and distribution in China, as well as re-export to other Pacific Rim countries.
Exhibitors at the Center will be able to display products in bonded, secure areas and benefit from regular promotional activities by the Center and Rare Bird Trading Company to buyers in the Jiangsu Province – China’s second largest, according to GDP – along with government officials and businesses throughout China. Rare Bird Trading Company also has a unique partnership with SeAll, the Chinese government’s Integrated Free Trade Zone operator, to help establish SIP International Commodities Exhibition Center.
In a recent episode, John Oliver lampooned the pharma industry for spending tens of billions of dollars per year on marketing to physicians, and spending more on marketing than R&D. Each has its own identity, commands its own loyalty, and is committed to its own, specialist expertise. Different functions and roles are physically and mentally separated by different departments and completely different strategies. Access to these FTZs and IFTZ allow duty free import and export of products, samples and exhibitor space materials. But how unusual is that really?To put the data in context, Randy Olson charted spending on sales and marketing versus R&D for the pharma, technology and automotive industries. More than 440 clients are served in four disciplines, and these clients account for over 58% of Group revenues.

Show the business benefits of content marketing and give examples of how your company should communicate, in which channels and with which target groups.
For an investment in content marketing to work, these silos must be broken down and all the different marketing and communication functions must begin communicating with one another.
We all want to feel that there is a meaning to what >If Your Content Disappeared, Would Anybody Miss It?Content marketing can establish you as an expert in your field. The graph is evidence that pharmaceutical companies do spend relatively more on marketing than other industries.
More and more companies are now embracing a ‘content first’ strategy where content marketing is the core around which all other marketing and communication circulate. Measure a lot, follow up everything and change what doesn’t work, but always think long-term.
But this means you must create content that your target group wants and couldn't live without. Between them, our companies work with 345 of the Fortune Global 500, 29 of the Dow Jones 30, half of the NASDAQ 100 and 33 of the Fortune e-50. Content marketing is about creating long-term, long-lasting and strong relationships with the target audience, not making quick profits. Are you doing >4 Companies That Have Succeeded with Video TutorialsContent marketing is about creating added value.

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