LAS VEGAS, NV a€” When the Las Vegas Skyvue Super Ferris Wheel is turned on later this year it will take its place as the world’s largest digital out-of-home advertising platforms, transforming the Las Vegas skyline. Skyvue’s developers are projecting that more than 5 million visitor will line up each year for their new attraction. For advertisers, Skyvue will reach an average of 50,000 pedestrians walking the Strip each day plus an additional 67,000 cars will pass below the wheel daily. The Skyvue project is being developed by Howard Bulloch and David Gaffin of Compass Investments is currently entering into its second phase of construction with an estimated cost in excess of $100 million. Skyvue won’t be the only Ferris Wheel opening on the strip this year, Caesars Entertainment has announced plans to build a 550 foot wheel last October called the Las Vegas High Roller at a site directly across from Caesars Palace. The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Eye Airports, the UK’s airport advertising experts, have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented ?8m investment in advertising media and technology across the Eye Airports network. Billed as “a massive step in the evolution of Airport media”, the project is about huge investment in the latest high-spec media formats and advertiser opportunities to dominate the Airport environment. This will be seen across both Gatwick North and South terminals, offering new advertising and retail opportunities throughout the passenger journey. The investment not only spans Gatwick and Stansted Airports but also Eye Airports’ national footprint at Manchester, Newcastle, East Midlands, Bristol and Southampton Airports. From December, advertisers and agencies will have new and unique opportunities to take strategic ownership of key spaces and fully integrate within both Gatwick and Stansted Airports.

With Eye Airports serving predominantly UK residents leaving the country or returning home, the Airport environment offers brands the chance to reach a large and valuable demographic whilst enhancing the passenger experience. If you would like to receive weekly notification of cool campaigns, new technologies and industry news, enter your email address below. Performance Date(s)Please tell us the dates, or general date ranges for your message or ad. Maddie CotterillAudi is the launch partner of Waterloo Motion, the UK’s largest indoor advertising screen, which went live at London’s Waterloo railway station on Monday, 10 February 2014. The Audi Dashboard (shown above) is a creative concept featuring branded content developed specifically for the Waterloo Motion site by ad agency BBH London. The dashboard will also offer genuinely useful, real-time information, including how many seats are available on trains departing from Waterloo.
Additionally, a Twitter feed from #AudiWaterloo will keep commuters entertained and allow them to participate in the conversation on-screen. Waterloo Motion is part of a plan targeting the affluent commuter audience in a progressive way across Waterloo, Euston, Victoria and Charing Cross stations. The 500-foot Super Ferris Wheel will have 40 heated and air-conditioned passenger gondolas offering panoramic views of the Las Vegas Strip and valley. When Skyvue opens later this year it will join the ranks of other super Ferris wheels that include the London Eye, Singapore Flyer, and recently announced New York Wheel a€” a new project that when completed will top out at more than 625 feeta€”making it the largest in the world.
There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. This is the largest investment in advertising in UK Airports this decade and an opportunity to reach the biggest domestic Airport audience.

This is about capitalising on the significant multi-billion pound investment in UK Airports and in response to the rapid audience growth and the way consumers interact in airports, which has changed with the commercial landscape. The pinnacle of these include digitized welcome screens, large digital screens in the terminals and a major refresh of screens with better, strategic placement of advertising sites in the open, inviting retail space. This will provide more opportunities to reach the UK’s largest domestic airport audience with cutting edge solutions that will also include mobile functionality, beacons and other new technology broadening the scope for advertising.
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Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists of a 40 x 3 metre, 6mm pixel, high-definition LED spanning the length of the concourse. This and all other statistics will refresh every two minutes to keep the audience engaged especially during long waits. The gondolas will each hold 20-25 passengers in spacious floor-to-ceiling windowed comfort that will be available for private catered parties with food, entertainment and cocktail service.
The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more. This includes new large format, high definition screens which, at 4mm, are the most advanced LED screens in their field and the optimum in the Airport Advertising industry.

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