Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. What if we told you that your targeted advertisement could appear in places like CNN, ESPN, Fox News, Trulia, MSN, The Huffington Post, YouTube, WebMD, Expedia and loads more highly searched websites that reach your geographic, demographic and even psychographic market . Please note the information contained within this document is for educational purposes only. In the Baltimore market, the significant growth in video display is causing share declines in other media segments. Automotive continues to be one of the most important business categories in the Baltimore market, growing from $164 million in 2011 to $175.1 million in 2016. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of American City Business Journals. When to purchase online inventory directly from a publisher and when to include an ad network. Internet usage continues to grow and according to recent media usage reports, Internet is the second most used medium, behind Television for Persons 18+.  So, it comes as no surprise that online display advertising is an important part of the local media mix. Online advertising is a little trickier than other traditional mediums, because you don’t have a handful of vendors to choose from.  Purchasing an online campaign can be a bit overwhelming for a local advertiser, because there are so many potential options.
Before you place your next online schedule, you must first consider the 2 most common ways to purchase online inventory and decide which strategy will meet your local media campaign goals. A publisher is a single, content-focused website that is ad-supported.  This can range from national websites, such as ESPN and The New York Times, or local media outlets. If your goal is to build awareness or affiliate your brand with a particular entity, a publisher direct campaign may be a good fit.  This strategy will allow you to purchase premium placement and special ad units, but may have limited targeting options.
Advertising networks are intermediaries between websites and advertisers who want to run advertising on those sites.  Ad networks provide content aggregation and technology for targeting users across hundreds of websites, with a single buy. If your campaign is intended to reach a specific demographic or someone in the market for your product or service, living in a defined geography, a network schedule may be a better fit than purchasing directly from the publisher. The CPMs for the inventory will be much less, because the campaign will run on available inventory across thousands of websites, and is not guaranteed to include the homepage of a premium site. About Shelby NicholsShelby is the Manager of Digital Media and Associate Media Director at Sheehy+Associates, a regional advertising, marketing and media agency.
We hate to see local advertisers make mistakes and miss opportunities when it comes to spending hard-earned media dollars.
We are devoted to helping you learn how to stretch and expand your media budget in ways you might not have considered.

Here, you will find innovative strategies and tactics, as well as examples of how other national and regional brands have effectively spent their dollars in local media. We are hopeful this shared knowledge will help you plan and place your next local media campaign, so you can be assured your local campaigns are working for you. ReachDisplay™ vergroot de bekendheid van uw naam en merk bij consumenten die over het web surfen. Display advertising is een type internetreclame waarbij uw banneradvertenties worden getoond aan consumenten die over het web surfen. Omdat consumenten meer tijd besteden op Facebook dan op enig andere website, is het een plek van onschatbare waarde om reclame te maken voor uw lokale bedrijf. Uw ReachLocal-team wordt geleid door een speciale, lokale Internet Marketing Consultant die met u om de tafel gaat zitten om uw doelstellingen te begrijpen en een op maat gemaakt display advertising-plan op te stellen.
Wij volgen alle activiteiten van uw display advertising-campagne, waaronder advertentie-impressies, websitebezoeken en nog veel meer. Werken bij ReachLocal is deel uitmaken van iets groots.Bent u er klaar voor om u bij de lokale internetleiders aan te sluiten? Viral Video Booster™Add track-able video to a banner ad to communicate interactions without a click.
Smart Maps™Geo-targeted, in-banner maps add relevance to an ad designed to gain interest from local viewers.
HD Ads™High-Definition Ads enable high quality images and animation that are 5x the size of a standard banner.
Creative design and animation is packaged with interactive, rich media features to lift your message and engage audiences.
Zip-Code LevelTargeted ad placements by city and zip code make local banner advertising possible and profitable for locally-focused advertisers. Local DemographicTarget local audiences by age, gender, income, and 27 other demographic data points. ContextualContextual targeting enables local advertisers to match an advertising message with page-level content. BehaviorialUse cookie data to categorize a user’s website activity and optimize ad buying.
By targeting local audiences, every business can now affordably capture local exposure on premier local and national websites.
Engagement TrackingEngagement Tracking provides insight beyond the simple click rate to analyze performance by viewer interactions and video exposures.

Ad VerificationCapture screenshot images of live banner campaigns to provide a visual record of ad delivery.
While search remains an important part of the online ad segment, its share will decline slightly over the next five years. The cost of purchasing inventory directly from the publisher will also be more expensive than purchasing through a third-party ad network, since you have guaranteed placement.
With over 10 years in the industry she has planned and purchased a wide range of media and has a passion for all things digital. In feite bereikt ons ReachDisplay-netwerk naar schatting 90%,1 van het Nederlandse online publiek. Wij bieden een speciale Facebook-reclameservice aan waarmee merkbekendheid wordt gecreeerd en websitebezoeken worden gestimuleerd van zeer betrokken consumenten die hun sociale contacten online onderhouden.
Uw campagne wordt gecreeerd en nauwkeurig afgestemd door een team van digitale marketingexperts, die ervoor zorgen dat uw advertentie uitgebreid zichtbaar wordt. En wij tonen uw resultaten aan met gemakkelijk bereikbare online rapporten, die 24 uur per dag beschikbaar zijn. We create high impact banner ads and target local audiences using a cutting edge ad technology platform.
And this impressive growth will be broad based, not just isolated to just a few categories.
Reproduction or redistribution of this content without prior written consent from PR Newswire is strictly prohibited. Sterker nog, wij optimaliseren de prestaties van uw campagne door uw budget te verplaatsen naar de sites die het meeste rendement opleveren bij het doorsturen van consumenten naar uw website.
And to make sure they see your business, we offer display advertising that puts your message in front of local consumers online. With advanced targeting techniques, we show your banner ads to the right audience on the top news, entertainment, lifestyle, and social media sites, creating top-of-mind awareness for your business. Met geavanceerde, gerichte technieken tonen wij uw banneradvertenties aan het juiste publiek op nieuws-, entertainment-, lifestyle- en social media-sites van topklasse, waardoor de bekendheid voor uw bedrijf vers in het geheugen blijft. What’s more, we optimize your campaign’s performance by shifting your budget toward the sites that are the most cost-effective at bringing consumers to your website.Advanced Targeting OptionsWe offer many ways to target your online display advertising campaign, from geographic and behavioral targeting to advertising on specific networks and sites.

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