This is very true when it comes to content marketing because it is not the perfect strategy which offers overnight success. Avoid developing content on the base of improper SEO: One can easily develop a dedicated content marketing programme but there are things that might don’t go well because the base is not proper. Hence, before developing the content; it is necessary to check the site structure and identify issues if any.
It is advisable to check the site’s SEO health before actually making the content live on the website. We can say that Instagram seems to be ahead of all other platforms when it comes to engagement rates. You will see a good combination along with interactive content which is full of mixed media storytelling that includes graphs, data, video, images and audio.
Know the SEO shifts that take place: Always keep in mind the basics of SEO fundamentals before framing the content marketing strategy.
Voice Search: Mobile searches overcome desktop usage and hence these become an overarching theme in this year.
Structured data and Rich snippets: In this year, it is time to take a look at structured data with appropriate tags behind the scenes on your web pages. With the announcement in latest year of Facebook’s agreement with Google, it allows some indexing of the content in the organic search results in the near future. This increases the creative production and storytelling along with major engagement and loyalty. Digital world is changing very fast and Local businesses are recognizing this trend as consumers behavior changes. Social media is becoming more and more important, and going forward it will be about creating personal relationships, experiences and moments. You got to be where your consumers are, as beside the big 3 giants in social networking (Youtube, Facebook, Twitter) other platforms like Pinterest, Instagram, Foursquare, StumbleUpon, Tumblr, Google+  etc. Your Employees are brand ambassadors. They are human beings with emotions, opinions and views.
If you need to get your Local Business right at the forefront then you have to come up with an aggressive offer. This platform requires special mention as it gives businesses an opportunity to create a local community around their business. Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. About us and this blogWe are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Our search engine promotion services are designed to improve your website's ranking in short order. The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital. You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month. A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version.
Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today? But you may not realize that browsing Facebook could be a big hit against your data plan too.
The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital.
The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital.
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico.
The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details. The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately.
The prospective client will provide a reason why the third party can’t accept the payment directly.
Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project.
The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital. The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital. The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content. With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience.
Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals.
The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital.
A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes.
Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.
A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.
There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template.
The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response.
Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.


The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data. The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015. People now are busy in making different New Year resolutions and then there are those who wish to have flexible goals. As per the experts; content marketers will finally hit the main stream because now more and more people are aware about this and as a result, the competition is increasing by leaps and bounds. For more such tips and tricks, stay tuned with Platinum SEO; one of the best SEO companies in Melbourne.
Going forward the importance of digital mediums will grow over traditional marketing mediums which we have seen in last decade. Bing crawls your Social Media networks and give you results about your friends and people who you interact with. Engagement over time gives you a Social Buzz and which in return turn your consumers into RAVING FANS! These fans will keep engaged with your brand and create more conversations about brand.
They have a family, friends and circle of influence who they interact with and express their opinions.
They are spending more and more time on Social Networking sites, and they are in love with their mobile devices. Websites are your Real Estate and they should be in the best shape possible, with alot of useful information, current updates, industry and business information.
Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm.
Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers.
That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction.
This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers.
It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page.
This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience.
To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it.
Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content. The company says the investment will further product development efforts and fuel sales and #marketing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. Bing also integrates updates from Twitter, Quora, Instagram, Pinterest and other social networking platforms which makes Bing a social search engine. You need to engage different demographics through different campaigns using various different social networking platforms. For example like you can offer initial consultation or free sample of your product, and again come up with an aggressive offer which customer cannot refuse or say no to.
Local businesses understand their consumers and should create something that customers loves and like to share it with their friends and family. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content.
Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports.
With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used.
Mobile users seek information on the go or when they are in geographic area to look for a local business. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners.
On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story. Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free.
UrbanSpoon, etc are also becoming increasingly important for Local businesses to be present, and constantly monitoring what people think about their business.
Hire passionate people to drive good results. Encourage your employees to engage on Social Media and talk about your brand with their circle of influence.
You need to make sure your business to found on all the local maps (Google, Apple, Nokia, Yahoo etc.).
In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). Once you agree to the project, this new customer will want to pay you with a credit card very quickly. Toronto Cleaning ServiceStep for Setting Up A Cleaning BusinessDecide what type of cleaning service you want to offer e.g.


Mobile will become increasingly important going forward as consumer behavior shows that internet usage will continue to climb up.
Video is a proven medium and it retain consumers on your website for longer period of time. Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer.
Business or ResidentialDetermine if you want to operate your business during the day, evenings, weekendsSet up your price structure. Have your website SEO optimized and make sure you are providing all the relevant information people are seeking.
But if you work as your own boss, things start looking up, and everyone needs something cleaned.First, you have to decide what you want to clean and the hours you are willing to work. If you have children or an active social life in the evenings, cleaning houses during the day when people are at work is a good choice. You need insurance in case you get hurt on the job or you damage something, you don’t want to have to pay for a broken Ming vase out of your own pocket. If you charge by the hour, $25 an hour is the usual amount, for a regular cleaning, vacuuming, dusting, washing dishes, sweeping, changing the garbage, etc. Do you want to specialize in items like antiques or cars, or be a general seller?Grow your networks. The more you sell, the more people will review you and work with youOffer to research specific goods for people e.g. You will also not be able to get as much for your time as a tutor with a degree.With tutoring, you have a wide list of choices to choose from, starting with who you will tutor. Tutoring young children in the basics, high school students, college students and adults, require different skills and attitudes. Generally you can make more money from teaching high school students, as their parents are willing to spend the money to make sure they get into a good college. But adults and college students are generally easier to teach, and you can usually get a small group of primary school students into one teaching session raising your overall take home profits.When you first start tutoring, without a degree you can expect to make between fifteen and twenty dollars an hour. If you have a large home, and love children this is a definite business niche for you, especially if you are willing to babysit in the late afternoon or early evening.Since children as young as four are in school all day, licensed daycare centers have had trouble staying open as the children they used to take care of are now in school.
This has opened up the way for smaller businesses to fill in the gaps.Out of all the businesses, this is the one that requires the most planning and attention. You have to have activities for the children, snacks and drinks prepared, a plan to show parents, you need to deal with problems from boredom, temper tantrums, and injuries, and you definitely need insurance and a first aid course.
Virtual AssistantEnsure that you have a computer, scanner, phone and high-speed internet in your homeDetermine what area you will service. So it gives you a step up compared to other virtual assistants who live across the country.A lot of companies that provide virtual assistants say you need lots of special skills only they can provide.
Most of this work involves contacting people by phone and email, maintaining databases, setting up travel arrangements, and making sure your client is kept up to date on appointments and schedules.The most important thing to remember as a virtual assistant is to set a clear schedule for when you are at work. Some clients will try to contact you at all hours, and you could easily fall into the trap of working for free at 3am because of an emergency.As a virtual assistant with no experience except personal time management, you should expect a minimum of 15 dollars an hour.
If you have some experience as a secretary, personal assistant or running your own business previously, 20 to 35 dollars an hour is a good starting point.Starting a Business in TorontoSo, there are six businesses you can start tomorrow with very little money down, and the hardest part will simply be marketing yourself.
This is where living in Toronto is an advantage as you have 8 million potential customers and clients, all you have to do is reach them.
Facebook Twitter Google+ Pinterest LinkedIn John VuongJohn Voung is the president and founder of Local SEO Search Inc. Being on the first page of Google, BING or Yahoo will drive organic traffic to your website that will lead to more clicks, call and sales. But how do you choose which company to go with or which consultant to use?Here are 9 questions you should ask before hiring an SEO Company for your business1.
Ask for a History of Current and Past ClientsGetting a list of their current and past clients is the most important question to ask.
An experienced SEO company or SEO consultant who has built a good reputation in the field should be open about sharing this information.
You can measure how experienced the candidate is with his or her work history as well as with the different types of projects undertaken with clients. Ask how he or she can Improve Rankings for Search EnginesA professional SEO company should discuss his or her methods for improving search engine rankings. Each client is different because of the unique situation and industry so if the SEO company has done some homework before meeting you or talking to you, he will put together a proposal unique to your business. An initial SEO audit will proivde you a better understanding of where your website is at today and what needs to be done in order to rank on the first page.3. Clarify if the Company Follows Rules for Search EnginesA credible SEO company should always follow the rules and regulations that a search engine implements. The candidate should strictly follow the rules and should never use “black hat” SEO techniques. If it sounds to good to be true and very easy to accomplish then it probably is too good to be true.
Would you guarantee that my website will be the number one ranking on Google, Bing and Yahoo?If the SEO company will say with confidence that he or she can guarantee that you can get to the top of the search engine results pages, RED flags should appear. Professionals in this field have said there is no way that you can be number one in the rankings.
If the candidate can guarantee you to be among the top ten, then that can be a good sign.5.
Ask for an experienced Local SEO companyLocally optimized searches have become an important goal for business owners, especially those that plan to have a bricks and mortar store front business. Appearing at the top of local search engine results for businesses (the map) in your area is really important for local businesses.
Local SEO companies focus on generating you business leads from customers using mobile devices such as smartphones, tablets, laptops, etc.
As more and more consumers are on the go, being on the first page locally is more important than ever.6. Ask to Share the Changes that they make on the websiteOptimization for your website will likely involve changes for your webpage coding. Ask the company if he or she is willing to share all information of the changes he or she will make. Also if you are uncomfortable with the candidate freely changing the code, ask him or her to get permission first from you before doing anything else.
The candidate should be able to make some notes that specify the different changes all over the website. All of those changes should be pointed out specifically so you can keep track and be well informed.7. Ask for Experience on Google AnalyticsConsultants should know how to use Google Analytics in monitoring the success of their SEO efforts. Ask for Communication MethodThere are different ways that your candidates can contact you as a client. Fees, Payment Terms, and Contract ExpirationIt is imperative that you ask for the different terms, fees, and any other conditions the candidate wants as part of the agreement. For you part, you should also specify what you want until you agree or come to a compromise. Just remember SEO is a long term solution to help you website build authority so that Google will rank you on the first page.
Make sure you understand why you are agreeing on this contract and make sure the goals are inline with what your expectations are.There are many ways to pay the consultant. For contract expiration or even terminating the contract early, you have to ensure both parties agree on the terms. As a business owner, you must make sure that you will maintain the ownership of all web content that has been optimized by the consultant after the service has been rendered.
After parting ways, the consultants will have no right to change or remove anything from the website. Be sure to put that in your agreement.With these questions to guide you, you are now better equipped at finding the perfect SEO company or consultant for your website project.
The best SEO companies and consultants will always be the most honest ones that you feel will be best suited for your business. Once you find an SEO company that delivers great results on your project, make sure you keep them because there will be a lot of companies similar to yours who will want to hire them for their project.



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Comments to «Local search marketing tips»

  1. Bad_Boy Says:
    Charges such as hiring customers can also download companies should give a full website audit.
  2. zarina Says:
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  3. rovsan Says:
    Ideas and tricks are coming from agencies.