We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums!
You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do.
If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy.
Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on.
Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis.
There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location.
How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.
Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.
While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list. Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements. Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online.
Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content.
You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made. It is a powerful Powerpoint alternative that is much easier to use, and much more creative. You can make micro videos that loop and share them on your account, using your Apple or Android phone. This gives your video a more quality look and feel, rather than the bland clip you may have had before. You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music.
They support full movie editing, which is an interesting plus if your footage is a lot longer. The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog.
Mobile Augmented Reality (MAR) has been in the market for a couple of years now, and is the basis for some of the most innovative mobile apps around.
Portio Research has authored this introductory guide and market overview of the MAR market for those who are not yet too familiar with the concept. This guide gives an overview of the technology behind MAR, in terms that are quite easy to understand. Finally, the study takes a look at the market drivers, the value chain, and the business model behind the MAR applications. The report sees carrier control and time to market as the greatest mobile marketing industry challenges.
As for carrier control, the report was produced in the US where carriers tend to have more control over what phones are used and what people do on those phones. The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.
The ‘Market Overview’ section emphasizes on global and domestic market state of m-Engagement business. It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for m-engagement and promotional services in India.
The report continues with ‘Opportunities’ section where relevant opportunity areas for m-engagement are elaborated. In the ‘Competitive Landscape’ section, the key m-Engagement and promotional companies are profiled. It is followed by the ‘Consumer Insights’ section where mobile internet and LBS usage and preference trends have been captured by the means of primary survey. The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state and scope. Step 5: Review your cart and either click on Checkout button to proceed or click on Checkout with PayPal button for Express Checkout.
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The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.
Development policies and plans are discussed as well as manufacturing processes and Bill of Materials cost structures are also analyzed. The North America Spectacular Outdoor Advertising Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Spectacular Outdoor Advertising industry.
The Global Outdoor Advertising Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Outdoor Advertising industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. Secondly, development policies and plans are discussed as well as manufacturing processes and cost structures. The Global Spectacular Outdoor Advertising Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Spectacular Outdoor Advertising industry. The Global Digital Advertising Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Digital Advertising industry. Singapore Press Holdings Limited - Strategy and SWOT Report, is a source of comprehensive company data and information.
Nielsen Holdings PLC - Strategy and SWOT Report, is a source of comprehensive company data and information. Lee Enterprises, Incorporated - Strategy and SWOT Report, is a source of comprehensive company data and information. The Dun and Bradstreet Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information. Report forecast the global advertising display market to grow at a CAGR of 5.88% during the period 2016-2020. CBS Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information. We work with our associate market research firms which have a Global footprint and are known leaders in their respective domains to obtain right market research solution for our customer’s needs, be it custom research or syndicated research reports. For the past 20 years Starbucks has dominated the coffee industry with Dunkin Donuts right behind.
With the rapid emergence of smartphones and mobile applications, both brands have been racing to integrate these new technologies into their growth strategies. Dunkin Brands has been a latecomer to both the high end coffee market, and mobile applications. The app is available on both iOS and Android, and utilizes mobile technology to locate the nearest stores relative to a user’s current location. With 11 million app downloads already, Dunkin hopes to upgrade its mobile success by enabling customers to place and pay for orders on their phone so they don’t have to wait on line.
Starbucks, the market leader, got a head start on Dunkin’s by releasing its mobile application in 2011.
To facilitate purchases Starbucks partnered with mobile payments startup Square to enable customers to simply present their phone to an in store scanner.
Customer loyalty will be earned by the most reliable mobile application, and the most reliable mobile application will be developed by the team that test’s the best.
At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits.
Ford has launched FordPass, an Android and iOS app that combines a variety of functions for owners of its vehicles and non-customers alike, if Ford's plans come to fruition. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster.
No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes.
Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.
When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings. Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads.
You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time. Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business. They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks.
Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine. It works by stitching together ten photos and allowing you to reverse, repeat, or edit them. Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed. If you need something business quality you can choose their Business account for $9.99 per month. Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine. There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. It covers types of SMS Marketing, mobile applications, location based advertising, mobile web, mobile commerce, social media, proximity marketing, mobile barcodes, augmented reality and NFC. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.


The survey was conducted amongst a small group of people belonging to home users, gamers, technology and other professionals via social media websites and technology forums. It suggests key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India. The Outdoor Advertising market analysis is provided for the North America markets including development trends, competitive landscape analysis, and key regions development status. The Spectacular Outdoor Advertising market analysis is provided for the North America markets including development trends, competitive landscape analysis, and key regions development status.
The Outdoor Advertising market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’ development status. The Spectacular Outdoor Advertising market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’ development status.
The Digital Advertising market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’ development status. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360? view of the company. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing. Combined the two Java giants command 60% of the American coffee market, serving over 5 billion cups each year. With the Dow Jones off 14% from its highs, and Chinese equities down 40%, a cyclical recession becomes a distinct possibility. As 15% becomes 30%, even 50%, the quality of each brand’s mobile application will be as important as how the inside of their stores look. Expanding from its original focus of donuts and pastries in the early 2000s, it commands 24% of the market.
Using your phone, you can buy Dunkin Donuts cards, and using the cards you can pay for your order by scanning the card at the register. They have developed and deployed an order and purchase app with physical delivery available at some locations. 7,000 Starbucks stores installed the system, but in many locations it didn’t work properly. A setback in mobile quality for Starbucks becomes an opportunity for Dunkin if they roll out a mobile application without any major problems. If Dunkin performs enough mobile testing to guarantee a flawless experience for any customer, on any device, and at any location they can turn Starbuck’s advantage of being first to market against them. The added value to the customer lies not only in the taste, but in the convenience of getting it. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks.
When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error?
Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money.
This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list.
Please keep in mind that when adding image ads, Google usually puts those through a review process.
It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. You put in the words you want to say, and it creates an animation that can be shared with anyone.
Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track. You don’t have to deal with any complicated software or gimmicks, just give it a little time.
In most countries it’s possible mix and match phones, carriers and the services on phones. I think there are many opportunities to create new tools that can publish cross-platform campaigns using template based technologies and applications. It is followed by ‘Ecosystems and Frameworks’ where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed. The section continues with ‘Potential Verticals’ for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Digital signs, which utilize technologies like plasma displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), and projected images to display content, are found in both public and private environments such as retail stores, hotels, restaurants, and corporate buildings. M Market Research Reports and the M Market Research Reports Logo are registered trademarks of Market Research Reports, Inc. Every upgrade will have the impact of a new flavor of espresso in this $100 billion industry. You have to make sure that everything is working whether the user is in Montana or Manhattan. This relieves the users of having to carry or dispense cash, and moves them through the line faster.
It got to the point where Starbucks register operators were manually entering in bar code numbers to process mobile orders.
The brand that can guarantee a quick and flawless experience will win the most mobile customers.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple.
That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts.
Then post it on the site where you can share with others looking for content just like yours.
The section also includes Porter’s Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others.
Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.
From the brand’s perspective, speed and convenience are as important as variety and taste. Mobile testing, or making sure that the mobile applications are in total working order, will allow each participant to take full advantage of their highest growing revenue channel. This resulted in frustrated customers waiting for orders they expected would take less time. As mobile becomes the dominant way people buy their coffee, this brand will also be the brand that controls the market.
A mobile application which enables a customer to order, pay, and pick up faster, delivers significant added value to the customer.
It puts pressure on the big brands to make buying coffee an even more pleasurable experience.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend.
At the same time, there are only so many "alternative" job titles you can include in your body content.



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