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There is also a trend towards greater social responsibility on the part of those with high wealth.
Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. We are happy to share these insights by having clients post their findings on this blog and today present analysis on the luxury retail market from PM Digital Research.Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices.


Facebook “like” counts for luxury brands have seen tremendous growth over the past year, with most brands more than doubling. Dior “likes” grew over 1,000%.Overall, the study finds that successful luxury brands are striving to provide consumers with a consistent brand image across channels. Supported by engaging content, video and events, luxury brands can capture a real-time experience, unlike that of offline media, and drive sales demand within a consumer’s shopping event.To download a complete copy of the 2011 Trend Report for Luxury Brands Online, click here. Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.


Other product and company names mentioned herein are the property of their respective owners.



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