It’s no secret that marketing has undergone more changes during the past five years than perhaps the preceeding 100 years. The most enticing component of the digital wallet, she said, is transactional marketing—an area where Apple, in particular, is quietly making progress with its Passbook app.
However, better tools and greater knowledge about how to apply big data concepts means the landscape is changing rapidly. Many marketers have turned to social media to promote their brands and dive into reputation management, so now the area is evolving rapidly. The post-PC era has arrived, and any major organization that isn’t investing heavily in mobile tools and strategies is DOA.
The intersection of location awareness, social media, and mobility is finally delivering the ability to target customers with incentives and coupons at the point of decision-making.
In recent years, the sheer number of marketing channels and options has overwhelmed more than a few CMOs. Already, supermarket giant Tesco has introduced virtual kiosks at subway stops in Korea and the U.K.
The rise of social media, including blogs and review sites, has created a need to monitor posts and gauge consumer sentiment.
For example, Skweal now offers organizations the ability to keep negative comments offline by resolving them privately via e-mail or text messages. The rise of green and sustainable business practices has sent a tsunami through the enterprise.
Worse, it may encourage marketing executives to pursue similar initiatives that, in the long run, lead to increasingly poor results. When the Internet burst on the scene in the mid-1990s, some observers predicted it would greatly diminish the demand for content, particularly the written word.
The challenge for CMOs in 2013 will be to find and develop talent and squeeze out content that’s attractive and compelling—without blowing out tight budgets that remain following the Great Recession. A funny thing happened on the march to digital marketing: Many CMOs are rediscovering traditional media. The global marketplaceDiscuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions. Social media marketing (SMM) is gaining popularity these days among small businesses because of its inexpensiveness and efficiency. Social media networks are accessible 24 hours a day, 7 days a week and 365 days a year from anywhere in the world provided you have Internet connectivity. Sharing educational content on your business accounts on social networking sites with relevant images and videos will attract users. SMM is a smart marketing approach that helps small businesses in the digital world to stand out amid competitors.
About The Author: Nancy R Jones is a writer and blogger for Marvist Consulting LLC which offers small business Internet marketing services. If there was ever a group of people that are coming up through the ranks that have been more mystery around how they should be defined its Generation Y.
80% of Gen-Y list at least one school entry on their Facebook profiles, while only 36% list a job entry. Only 7% of Gen-Y works for a Fortune 500 company because startups are dominating the workforce for this demographic in today’s economy. The travel and hospitality industry hires the most Gen-Y candidates now because young people are having trouble getting internships and jobs so they turn to bartending and waitressing jobs. The US Military is the largest Gen-Y employer overall and Deloitte is the largest corporate employer. It’s a fascinating group for sure and one that requires some serious thought since they are the first group to have literally grown up with the commercial Internet being the norm rather than something new.
I have a considerable amount of experience with people in this age group and some opinions for sure but that’s not the point here.


These figures tend to bear out my experience in the sense that Gen Y tend to ‘back themselves’ in work and business, perhaps more than my contemporaries (in general). I also wonder if the entrepreneurial flair we see in Gen Y will be dampened over time as the generation matures. Staying current with the dizzying array of technologies and trends has emerged as a daunting and often frustrating task for CMOs. Google Wallet, Square, Apple, and others have introduced electronic payment, loyalty, and couponing systems, but there’s no single solution that works everywhere and all of the time. It has beckoned with the promise of delivering a better understanding of customers and the overall business. Organizations that tear down data silos and create more efficient ways to connect all of the dots will unlock exponential gains over the next few years. Loyalty programs, transactional marketing efforts, big data, and analytics are a few of the areas becoming enmeshed with social. This is compressing buying cycles and creating the need for more agile thinking and actions. Factor in the current melange of tools, technologies, and business requirements, and marketing has begun to resemble nothing less than a three-dimensional chessboard. Although Google Alerts has been around for years—and many organizations use it and similar tools to track online postings—many organizations lag far behind.
While many organizations have made an earnest attempt to become greener, it’s also no bulletin that many others have attempted to use marketing to disguise feeble efforts and mislead consumers about what they’re actually doing. The problem is that simply decreeing a need to be innovative or assigning employees to address the task doesn’t necessarily produce results. On one hand, there’s a wealth of potentially valuable information that can transform an enterprise.
Marketers are getting better about choosing relevant metrics, Malaviya said, but there is still a ways to go.
In fact, conventional advertising and commercials still represent the largest chunk of the marketplace—about twice as much as digital media advertising in terms of total dollars spent, according to Malaviya.
Apple is rumored to be developing a digital age set, and other tech giants are studying the concept as well. We offer marketing news and insights in diverse topics such as; online media, branding, Emerging Media, online marketing to online media, lifecycle marketing and more traditional marketing avenues. Our goals are to help CMOs & marketing executives stay informed and save time by providing the best digital media marketing news from key players in the space. Marketing on social media websites involves publishing content in social networking sites like Facebook, Twitter, etc. It, however, requires some efforts to visit social media websites regularly and share useful content. Making presence on social media platforms and sharing educational and relevant content encourages customers to follow you or share your content with their family, friends, etc. Since establishment in 2005, Marvist’s SEO services have earned the goodwill of clients with uncompromising commitment to business values while delivering expert services. If large corporations want to remain competitive, they need to aggressively recruit Gen-Y workers. Even though most of their companies won’t succeed, they are demonstrating an unprecedented entrepreneurial spirit. Companies such as Walmart and Starbucks ranked high and should focus on training their in-store workers to become corporate employees when they graduate. In any case, I think it will be interesting to see how the relationship between X and Y influences business and the workplace moving forward.
Don’t expect anything revolutionary in 2013, but, at the same time, marketing executives should keep their eye on the wallet. Unfortunately, “There is still a lot of naivety and inexperience; a lot of companies are clueless about how to unlock the value that’s tucked away in their data,” noted M.


But these tools are also providing a powerful way to listen to customers and understand trends and micro-trends as they pop up. Too often, they send a user to a home page or the wrong landing site rather than directing them to the specific information they’re seeking at that moment. Meanwhile, retailing giant JC Penney has introduced a “Santa Tag” that includes a QR code on the gift box. Others are introducing services that comprehensively track negative reviews or write-ups and help organizations develop a more strategic plan for resolving specific issues as well as ongoing problems.
Consequently, some organizations are revamping conventional marketing practices and allowing small and ad-hoc teams to compete for new projects or initiatives that are on the leading edge of conventional and digital marketing. On the other hand, it’s incredibly easy for marketers and others to take their eye off the ball and chase the wrong metrics. In reality, the emergence of a truly digital business environment has fueled huge demand for content—blogs, videos, interactive tutorials, white papers, social media content, and much more. More effective ways to measure and gauge viewer and reader response (think social media analytics, cross-screen integration, and QR codes) could turn traditional media upside down.
It not only targets the audiences, but it also engages them and help businesses in promoting their brand over time. Therefore, SMM is one of the effective ways of offering customer service to target audiences. Gen-Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations.
Companies need to allow Gen-Yers to operate entrepreneurially within the corporation by giving them control over their time, activities and budgets as much as possible. There’s also a pressing need to understand the growing assortment of opportunities and risks that confront today’s enterprise. They must also develop internal talent for building apps and developing services that tie together big data, social media, geolocation services, crowdsourcing, and other initiatives.
In order to achieve success, he said, organizations must “move away from the notion of a 360-degree view and instead take a 60-degree view. The company may assemble and disassemble these groups in a matter of weeks or months, and provide incentives and rewards for new and successful ideas that translate into marketing wins.
In this new digital order, many organizations are discovering that they need additional content specialists—particularly those who are savvy in areas such as video creation, scripts, and producing written materials.
According to mediabistro, 73% of small businesses use social media websites as marketing tools. SMM not only promotes your business by bringing more traffic to your website, it provides opportunity to convert visitors into prospects. A study by socialmediatoday reveals that, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. How is your business attacking a group that will be 75% of the workforce by 2025 according to some sources? Here are some of the major trends that marketing executives should keep an eye on in the coming year. As consumers become savvier and the downside for greenwashing becomes more apparent, more and more CMOs are discovering that it’s better to approach environmental issues honestly and make genuine efforts to improve rather than to try to fool the public.
What’s more, the interrelationship between technologies and channels is creating demand for content producers who can think in a more conceptual way, Dartmouth’s Johnson observed.
In this article, we will discuss six benefits of social media marketing for small business. Consequently, CMOs must work with the CIO and other departments to create a fully integrated experience for customers, employees, and partners.



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