In the TV spot, "Putting on the Ritz," which was directed by MJZ's Fredrik Bond and filmed in Lisbon, a brightly dressed couple dancing to a version of the classic track by American jazz singer Gregory Porter.
In the gorgeously illustrated lyric video, seen here, an animated version of the couple makes its way through town, as the words to the song appear on billboards, traffic signs, and store windows. Featured Profile BtoB marketing requires cutting-edge sophistication to reach clients in real time.


Any third party products, brands or trademarks listed above are the sole property of their respective owner.No affiliation or endorsement is intended or implied. They make their way along a subway car, up an elevator, around spacious gardens and through a pool hall.
The lyric video capitalizes on the YouTube trend for videos where a song's lyrics are spelled out in words on the screen.


It's part of an attempt by the brand to break into a new category and win over a younger audience.



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