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6 Awesome SAAS Marketing Ideas to Improve Your Customer LTV and Reduce Churn Rate You are using an outdated browser. My Starbucks Rewards is one of the best examples of a customer loyalty program that adds value to the business.
Learn about Essential Oils while participating in this awesome MAKE AND TAKE FREE WORKSHOP with Shannon Scarlett Nichols. If you are a business analyst consider having your personal data and versatile business software stored on an ultra portable Lenovo laptop for constant review. American Metal Roofs is excited to announce the launch of a newly revised Church Roofing Program. American Metal Roofs (AMR) takes a consultative approach, offering a 5-step process to ensure that churches are making the right choices and are given the tools to help raise the needed funds for the project. As part of the educational process, AMR has created a new “Video Mailer”, which will be mailed to interested churches. In the video, Farmer explains how AMR is uniquely positioned to help churches make the best long-term roofing decision and how to avoid common errors when it comes to evaluating competing roofing proposals and companies. The launch of the Video Mailer program kicks off with an introductory postcard mailing to over 5000 churches in the state of Michigan in early May.
American Metal Roofs provides residential and commercial metal roofing products and services for the Michigan Lower Peninsula. After the implementation of these awesome SaaS marketing ideas, the coffee chain saw an 11% increase in revenue. By solving long-term roofing problems and lower utility costs, American Metal roofs is setting themselves apart from less experienced competitors.
This folder contains requested printed information and a brand new introduction video featuring Frank Farmer, owner of American Metal Roofs and champion of the AMR outreach to churches. In addition, the video features interviews with church leaders about their experiences working with AMR.
American Metal Roofs specializes in installing metal roofing from the leading manufacturers of permanent metal roofing. Her Universe & Hot Topic Team Up for New STAR WARS Collection Turner Set to Launch New Streaming Movie Service Discovery Life Channel Celebrates Nurses Day with 'The American Nurse' and 'Emergency' WGN America Renews UNDERGROUND for Second Season PBS to Present 2-Night TV Special Event ARMED IN AMERICA This May U.S.


Beta testing is a unique opportunity to try the latest programs and provide feedback directly to the program developers. The final version of many programs is often determined by suggestions from testers like you. The Marketing Metrics book mentions that you have a 60-70% chance of selling to an existing customer but only 5-20% to a new one.
The “gold level” status comes with a personalized gold card for refills, drink offers, and free food. Shareware Junction lets you choose from a variety of these products - all in one convenient location. For instance, preventing more customers from churning will help you increase their lifetime value and vice versa.
Know Your CompetitionOne of the key factors that determine the strength of bond you have with your customers is their view of your competitors.
If they don’t perceive any of your competitors as better than you, there’s little chance of them churning.
Treat Customers Like RoyaltyWhen it comes to retaining customers and preventing them from churning, it’s always a good idea to treat them like they’re the most important people (which they are) for your business. However, if a competing brand is offering much better benefits or customer service, you risk losing your existing customers to them.Keeping a close eye on your competition is another of the important SaaS marketing ideas. Showing customers that you appreciate their loyalty is one of the best SaaS marketing ideas.You could come up with VIP lines or premium services for your most loyal customers. By understanding the performance of your competitors, you’ll be able to adapt your SaaS marketing ideas accordingly and find something unique you can offer to your customers.
Featuring customers on your social media page could also be a great way to get them involved and make them feel valued. IKEA does an excellent job of this by using user-generated content to both engage customers and show social proof. In the image below, you can see it allows you to measure your customer satisfaction rate versus the industry average.4.
Another good example is the Amazon Prime special membership program that’s available for recurrent customers. Keep In TouchA great way to prevent customers from churning is by keeping in touch with them. With an annual fee of $99, this program comes with multiple benefits, including free two-day delivery and unlimited movie streaming.2.


Take the time to send emails and text message updates along with quick responses to their social media queries or complaints.
Reward Customer LoyaltyImplement a reward program that will encourage customers to make further purchases and stick with your brand.
Send out welcome emails to new customers, updates on promotions to existing ones, and even “we miss you” messages to past customers. If you have the right loyalty program in place, you can prevent many people from switching to your competition. Exceed ExpectationsThe easiest way to lose customers is by making them feel as though you didn’t deliver on your promise.
Right before someone becomes your customer, set the correct expectations from the beginning to avoid disappointment.
It may be a good idea to under-promise and then over-deliver to increase customer satisfaction.6. Listen To Your CustomersAccording to a Forbes article, 68% of customers leave their relationship with a business because they feel that the company is being indifferent towards them. One of the most basic, yet effective SaaS marketing ideas to keep your customers happy is listening to what they say. What are you doing right and what is making them stay?Customer satisfaction surveys are highly useful for determining exactly what makes your customers churn.
Once you find out the major issues that are driving customers away, you’ll able to make the necessary improvements and find suitable SaaS marketing ideas that prevent future churns. Along with efforts made by the outbound retention team, they were able to reduce churn rate by 50% and increase renewal rate by 15%.ConclusionThe key to success in SaaS and any other business is to understand customer churn rates so that you can prevent it.
Work on delivering quality products and services while establishing a strong relationship with your customers to increase their lifetime value.
Use the SaaS marketing ideas mentioned above to improve your performance in both customer loyalty and retention.



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