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We work with your team to provide objective strategic assessment, constructively challenge assumptions, offer insights and recommend innovative strategies to address challenges and exploit opportunities. Expert consultation on build or buy decisions for manufacturing, logistics, operations, distribution, sales and marketing. Strength of expertise in tactical services we bring to a project is derived from having successfully delivered on projects as consultants as well as corporate executives.
Identify and assess outsourcing partners for contract manufacturing, packaging, third party logistics, specialty distribution, reimbursement support services, patient assistance programs, sales and marketing. Revenue and profitability analysis.A  Development and implementation of profitable revenue enhancement plans.
We seek to develop market-relevant and commercially viable products by improving upon existing solutions and addressing future needs. Our strategy provides a balanced approach towards technology leadership, and will enable us to create value for our customers. Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.
SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets.
For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each. SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia. Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing.


Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future.
Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses.
Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats.
Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date.
Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g.
Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g.
Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. Through the use of several sets of tools, Enchange is able to facilitate the development of strategic plans that not only include the integration of individual initiatives throughout the whole process, but will also ensure the consistency and viability of the overall strategy.
Our consulting services are based on the foundation of highly successful hands on a€?been there a€“ done thata€? experience. Such a pro-active, facilitated approach provides a better line of sight to current and new business opportunities and challenges.
We help you maximize current and potential business opportunities by bringing foresight in crafting contracts, performing robust business, financial and market analysis and developing actionable sales, distribution and outsourcing plans.


In pursuing new concepts and products, we consider their commercial viability, customer needs, as well as how we can grow our knowledge pool and achieve process improvements. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. A viable vision is ambitious and has a clear, logical and thoroughly worked-out set of steps and actions for implementation. These plans are developed with a much higher level of detail, which can include, for example, a three year department level plan and next year’s time-scaled action plan. Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. But first create your marketing strategy items that will generate leads, build awareness and enhance credibility. A strategic vision is firmly rooted in reality and provides a clear picture of where the organisation could be in the future.
Companies can focus on their core competencies and take advantage of efficiencies and innovation available through outsourcing.
Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them? Simply go through each element and ensure that sufficient attention has been devoted to each. By forcing yourself to generate at least three ideas (requires you to think through each stage but is not too difficult - increase as necessary if you want to maximize detail) for each macro or micro element, you will Elicit a comprehensive Analysis. Engage us to review your strategic business plan or develop a new one and experience the difference.
Let us put our years of experience as buyers and providers of outsourced services to help make the right decisions.



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